Sector · Education

AI for private schools that enrolls at 22H

AI for private schools solves the toughest challenge in recruiting: the parent decides at night on the couch and sends a message asking about a vacancy — and the secretary only sees it in the morning, after the parent already contacted three other schools. You don’t lose the enrollment due to price; you lose it in the silence between the first question and the answer. This Digital Employee from XMACNA answers the question immediately, shows the schedule and price, schedules the visit and forwards the enrollment — using your school’s voice, 24/7. In the morning, the secretary opens the Dashboard with the visit already scheduled, not a cold lead to chase.

24/7no vacations, no days off
On the spotfaster than human
In 5 yearsAI is a basic requirement
From SDR to CRM

See how the magic happens.

More enrollment conversion.

  1. 01 Message

    Client contacts via WhatsApp, voice, or active campaign.

  2. 02 Context

    The Digital Employee reads history, memory, and data from the Intelligent Dashboard.

  3. 03 Decision

    It chooses the next action: reply, qualify, schedule, collect, or escalate.

  4. 04 Record

    The conversation turns into structured data, private notes, and updated opportunity.

  5. 05 Control

    Your team takes over when a human is needed, already with full context.

The account that cools off by itself

Every lost parent became a “we’ll get back to you later” that cooled off along the way.

Enrollment decisions are emotional and time-sensitive: the guardian wants to talk now, while the question is fresh, and compares schools within hours — not days. If the first response is slow, they already visited the competitor who answered instantly. The Digital Employee fills this gap: it gets the first message at 22h, answers from vacancy to price, schedules the visit, and follows the parent through enrollment — with no risk of the secretary losing the lead in the next-day queue. At Instituto Mix (education network), it started converting 6 out of every 10 conversations into scheduled visits, where before it was 1 out of 10.

Before

Lost night lead

After · XMACNA

DE available 22h-7h

Before

Phone scheduling

After · XMACNA

DE schedules on Calendar

Before

Student disappears after pre-enrollment

After · XMACNA

DE does follow-up

Fits into your secretary’s routine

The AI for schools integrates with your system — you don’t change your ERP.

You already have an academic system, a secretary routine, and a way to record who enrolls. Adopting AI can’t mean redoing all that. The Digital Employee fits into the process your school already runs: reads the visit schedule, registers the interested party, and forwards the enrollment to the system you use — we’ve worked with Sponte, TOTVS Educação, Class App, and Educa Connect, and connect any system with an API. Your secretary stays in control of the process; what changes is that they stop typing leads manually and start receiving parents already qualified.

WhatsApp + Website

Leads arrive via Meta Ads, organic search, or referral. DE responds immediately.

01 · CAPTURES

Age, grade, shift

DE understands the profile. Forwards to the correct schedule. Suggests visit or direct enrollment.

02 · QUALIFIES

In the school ERP

Creates student, generates contract, sends for secretary validation.

03 · ENROLLMENT
Frequently asked questions

What matters to know.

How does the AI for schools handle enrollment on WhatsApp?+

It answers the parent’s question immediately, shows the schedule and price, schedules the visit, and forwards the enrollment — 24/7 fully integrated with your secretary’s system, so no leads are lost.

Does it work for private schools and free courses?+

Yes. We already work with schools, language schools, technical courses, and undergraduate programs — from the responsible person’s first question to the enrolled student.

Does it integrate with the school system?+

Yes. We have tested with Sponte, TOTVS Educação, Class App, and Educa Connect, and connect any system via API — you don’t change your ERP.

Does the AI also help with tuition collection?+

Yes. The Digital Employee notifies about due invoices, sends the 2th reminder, and forwards negotiations — so the secretary stops spending the day on collection follow-up.

Next readings

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