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Digital Employee attends the lead instantly, identifies interest program.
01 · CAPTURES
Sector · MCMV Builder
AI for builder MCMV: only ELIGIBLE UNIT
XMACNA's AI for low-income real estate and MCMV builder attends every lead from the ad instantly and only takes to the sales event those who qualify. You invest heavily in media, WhatsApp gets flooded — and your agent wastes Saturday with people outside the income range, without FGTS or with restrictions. Whoever needs to filter income, FGTS, and eligibility before the event no longer uses a spreadsheet: it's a Digital Employee that pre-qualifies each lead by program rules and delivers the salesperson focused only on closing.
24/7no vacations, no days off
On the spotfaster than human
In 5 yearsAI is a basic requirement
From SDR to CRM
See how the magic happens.
Less wasted leads at the sales event.
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01
Message
Client contacts via WhatsApp, voice, or active campaign.
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02
Context
The Digital Employee reads history, memory, and data from the Intelligent Dashboard.
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03
Decision
It chooses the next action: reply, qualify, schedule, collect, or escalate.
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04
Record
The conversation turns into structured data, private notes, and updated opportunity.
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05
Control
Your team takes over when a human is needed, already with full context.
At the MCMV builder, more ads mean more wasted leads.
You turn on traffic and volume explodes — but the agent still speaks with each lead manually, finds out too late the income is insufficient and the sales event day is gone. The Digital Employee chats with every incoming lead, asks the important questions, and politely holds on WhatsApp those who don't qualify. Only those with real financing chances attend the sales event — the salesperson stops searching and goes back to selling.
Before
Sales event attends disqualified lead
After · XMACNA
Digital Employee pre-qualifies
Before
Income not validated
After · XMACNA
Digital Employee validates FGTS+income
Before
Lead disappears on Saturday
After · XMACNA
Digital Employee attends on weekend
It already knows the rules of MCMV, Casa Verde e Amarela and each income range.
Family income, FGTS, subsidy, range 1, 2 or 3, down payment, installment affordable: what confuses clients and wastes your team's time the Digital Employee solves in conversation, using your builder's voice. It identifies correct eligibility, explains buyer's benefits and only schedules visits for those who pass the rules — registering profile and stage in the Intelligent Dashboard so no one types afterwards.
Income + FGTS
Validates income, FGTS time, dependents, restrictions.
02 · QUALIFIESRight sales event
Directs to event by neighborhood/project. Confirms day before.
03 · SCHEDULESWhat matters to know.
How does AI know if my lead qualifies for MCMV?+
It asks family income, FGTS, and profile on WhatsApp and cross-checks with Minha Casa Minha Vida and Casa Verde e Amarela ranges. Eligible leads go to the event; others held politely.
Will I lose good clients because AI filtered wrongly?+
No. When in doubt, AI deepens the conversation; the agent reviews everything in the Intelligent Dashboard. It filters out only clearly ineligible leads — not clients still worth working with.
Can it handle volume from a viral ad?+
Yes. It attends everyone instantly, 24/7, no queues nor breaks — the more leads from traffic, the more it qualifies before filling your event's schedule.
Does the lead profile arrive ready for the agent?+
Yes. Income, FGTS, range, and eligibility are already recorded in your CRM and Intelligent Dashboard. Agents open chats knowing who they're talking to — no typing needed.
What about old cold lead database?+
The Digital Employee reactivates the idle base via WhatsApp campaigns and re-qualifies those who now fit — leads already yours turning into scheduled visits without extra media cost.
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