The best alternative to 360dialog is not to switch API providers — it's understanding that the official API is plumbing, not a salesperson. The 360dialog is a serious BSP: it delivers the official WhatsApp API, sends messages, and manages the infrastructure. But having the channel open isn't the same as having someone who responds, qualifies, and closes. Someone still needs to lead each conversation to completion. XMACNA uses this same channel and places a Digital Employee who EXECUTES the service — understands the customer, decides, responds in your brand's voice, and carries the sale through to the end.
The API delivers the message. The Digital Employee delivers the result.
Client contacts via WhatsApp, voice, or active campaign.
The Digital Employee reads history, memory, and data from the Intelligent Dashboard.
It chooses the next action: reply, qualify, schedule, collect, or escalate.
The conversation turns into structured data, private notes, and updated opportunity.
Your team takes over when a human is needed, already with full context.
The 360dialog is a great official WhatsApp API provider: it guarantees verified number, message delivery, and channel infrastructure. But the API is plumbing — it carries the message, it doesn't lead the dialogue. Once the channel is open, someone still needs to read, understand, and respond to each customer until resolved. The Digital Employee uses this channel and takes over the conversation: it is the one who EXECUTES, not just carries.
Delivers the official API and channel infrastructure
Uses the official channel and EXECUTES the conversation on it
Sends the message — response is still from your team
Responds, qualifies, and leads to completion, 24/7
Open pipe, but no one on the other side
Customer always receives a response in the brand's voice
You integrate the API and hire people to serve
You hire the result — ready service on the channel
You don't lose the official number or lose the channel during the switch. We map where conversations die today due to lack of personnel, train the Digital Employee in your brand's voice, and activate them on the official channel — with you monitoring everything on the Intelligent Dashboard.
We identify points where the channel receives messages but no one leads: leads that arrive and aren’t answered, inquiries without return, cooling sales. That’s where the Digital Employee steps in first.
01 · assessmentWe train the Digital Employee to understand the customer, decide, and respond as your company would — with Long-Term Memory so as not to forget who already spoke to you.
02 · TrainingLive 24/7on the official WhatsApp channel, they lead the conversation to the end and only escalate to a human what requires human involvement — all visible on the Intelligent Dashboard and your CRM.
03 · OperationIt addresses a different pain point. The 360dialog delivers the official WhatsApp API — the channel. XMACNA uses an official channel and places a Digital Employee that EXECUTES the conversation on top: responds, qualifies, and leads to completion. API is plumbing; the Digital Employee is the one who serves.
Not necessarily. The point is not the pipe provider, but who leads the conversation. XMACNA operates over the official WhatsApp channel and manages end-to-end service — you hire the result, not just an integration for you to do alone.
The API solves transport: verified number, message delivered, infrastructure. What it does not do is understand the customer and carry the conversation to the sale. That’s why the Digital Employee exists — they use the pipe to actually serve.
Yes. The Digital Employee serves on WhatsApp 24/7 and updates your CRM with every conversation, all logged on the Intelligent Dashboard — you see what was resolved alone and what was escalated to a human.
They escalate. The Digital Employee handles repetitive tasks and, when the conversation needs human decision, passes it to a human fully contextualized — your team enters already knowing what happened.
to deliver extraordinary results in your Digital Employee.
Combining the best of each model for superior results.
Free assessment. In 30 days it is answering customers.
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