The Instituto Mix case study starts with a problem every education network knows: a contact arrived on WhatsApp, asked a few questions and disappeared before booking a visit. XMACNA's Digital Employee took over lead acquisition, qualifies and books when the student shows up, and the result changed: 6x more visits, with the same contact base.
Same contacts. 6x more visits scheduled.
Client contacts via WhatsApp, voice, or active campaign.
The Digital Employee reads history, memory, and data from the Intelligent Dashboard.
It chooses the next action: reply, qualify, schedule, collect, or escalate.
The conversation turns into structured data, private notes, and updated opportunity.
Your team takes over when a human is needed, already with full context.
Instituto Mix is vocational education through a franchise network: students arrive on WhatsApp curious but ready to decide. Recruitment relied on someone answering quickly, qualifying and pushing for the visit — and in real life this failed outside office hours, during peak times, and when contact came late at night. The result was predictable: lots of talk, few scheduled visits. See the contrast between what happened before and what the Digital Employee started doing.
Answer only during business hours
Answers 24/7, when the student shows up
Loose question, no qualification
Qualifies course, profile and intent in each conversation
"Stop by whenever" — and the student disappears
Offers schedule and closes the visit during the conversation
the contact went cold before booking
6x more visits
XMACNA put a Digital Employee in charge of end-to-end lead acquisition — understanding what the student wants, qualifying and booking the visit autonomously, recording everything in the Intelligent Dashboard. In three steps, lead acquisition stopped depending on who was available to answer.
We examined the actual network recruitment: the bottleneck wasn’t lack of contact — it was lack of timely response and a firm hand guiding to the visit. The goal became clear: convert conversation into a booked appointment.
01 · assessmentThe Digital Employee handles every WhatsApp contact in the brand’s voice, understands the course and student profile, offers times and closes the visit in the conversation itself — 24/7, the moment the student shows interest, without waiting for business hours.
02 · Digital EmployeeEvery scheduled visit registers in the Intelligent Dashboard with context: course of interest, stage and next step. The franchisee opens the dashboard and sees the full schedule — no typing needed — and the human team gets only those ready to visit.
03 · Intelligent DashboardYes. These are metrics attributed to the Digital Employee's lead acquisition operation at Instituto Mix: with the Digital Employee handling lead acquisition, Instituto Mix reached 6x more visits.
Handles every WhatsApp contact, qualifies course and profile, offers times and schedules the visit alone — at the moment the student arrives, without relying on business hours.
Yes. The Digital Employee operates in the brand’s voice across all units, with the same standard of qualification and scheduling, and each visit is recorded in the Intelligent Dashboard per unit.
No. The standard — qualify and schedule visits alone — applies to any business that relies on visits. XMACNA maps your bottleneck before anything, with a free assessment.
to deliver extraordinary results in your Digital Employee.
Combining the best of each model for superior results.
Free assessment. In 30 days it is answering customers.
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