We find where the flow freezes
We look at real conversations and map where the flow bot freezes: unexpected questions, specific requests, impatient customers. This is the work the Digital Employee takes over first.
01 · assessment
Comparison · Gupshup
Alternative to Gupshup: an AI that decides and takes it to the END
The best alternative to Gupshup is to stop paying for message duds and flow bots that stop halfway. Gupshup is good infrastructure: it gives you the official WhatsApp API, sends at scale, and builds a flow that routes the customer via buttons. But delivering a message isn’t solving: the flow follows the script until the person leaves it, then freezes or passes to human. XMACNA puts in a Digital Employee that EXECUTES — understands the customer in context, decides what to do, and takes the conversation to the end, in your brand’s voice.
Decides in contextdoesn’t follow script, understands and acts
Takes to the endsolves without unnecessary human intervention
Brand voicesame company throughout the conversation
From SDR to CRM
See how the magic happens.
The platform delivers the message. The Digital Employee resolves the conversation.
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01
Message
Client contacts via WhatsApp, voice, or active campaign.
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02
Context
The Digital Employee reads history, memory, and data from the Intelligent Dashboard.
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03
Decision
It chooses the next action: reply, qualify, schedule, collect, or escalate.
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04
Record
The conversation turns into structured data, private notes, and updated opportunity.
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05
Control
Your team takes over when a human is needed, already with full context.
Gupshup delivers the message. XMACNA resolves the conversation.
Gupshup is a BSP: sells the channel (the official WhatsApp API), scale sending, and a flow bot builder on top. The problem is neither the channel nor the flow truly execute — the message arrives, the script advances through buttons, and at the first off-script question, the conversation freezes or becomes a ticket. The Digital Employee changes the premise: it doesn’t route, it understands, decides in context, and takes to the end.
Before
Delivers the message and sends at scale
After · XMACNA
Delivers and also RESOLVES the conversation the message started
Before
Flow bot follows the script through buttons
After · XMACNA
Digital Employee decides in context, without fixed script
Before
Left the flow? It freezes or falls back to a human
After · XMACNA
Went off script? It understands and carries it through anyway
Before
You build and maintain the flow in the builder
After · XMACNA
XMACNA trains and operates the Digital Employee for you
Migrate from Gupshup to a Gupshup alternative that delivers.
You don’t lose your number or stop answering during the switch. We map where your current flow gets stuck the most, train the Digital Employee in your brand’s voice, and activate it in the area that loses the most customers — with you monitoring everything through the Intelligent Dashboard.
It learns to decide like you
We train the Digital Employee to understand the customer, decide in context, and respond as your company would — with Long-Term Memory of previous contacts, without relying on the right button.
02 · TrainingIt EXECUTES and carries through to the end
Live 24/7, it resolves the conversation end-to-end and only escalates to a human when necessary — with the full history in the Intelligent Dashboard and your CRM.
03 · OperationWhat matters to know.
Is XMACNA an alternative to Gupshup even though they are different?+
Yes, because it solves the same problem by a different path. Gupshup sells you the channel and a flow bot that routes; XMACNA delivers a Digital Employee who decides in context and carries the conversation to the end, without a flow that gets stuck.
Do I need to build the flow like in Gupshup’s builder?+
No. XMACNA maps, trains, and operates the Digital Employee for you. You don’t design or maintain the flow: you hire the outcome and monitor it via the Intelligent Dashboard.
What happens when the customer goes off script?+
That’s where the flow bot freezes and the Digital Employee shines. It doesn’t follow buttons: it understands what the person meant, decides what to do, and solves it — passing to a human only when the conversation truly requires it, already with all context prepared.
Do I keep using official WhatsApp and my CRM?+
Yes. The Digital Employee serves on WhatsApp 24/7 and updates your CRM after each conversation, all recorded in the Intelligent Dashboard.
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