Smart Calling: from WhatsApp to phone | XMACNA Podcast

We’re raising the bar with digital employees integrated with smart calling, transforming how companies interact with customers.

Artificial Intelligence continues transforming how companies serve their customers. In the latest videocast from XMACNA, Gustavo Fechos, Lucca Carvalho, and Rodrigo Simões presented the next milestone of this evolution: smart calling, a feature that takes digital service to a new level of closeness and efficiency.

What is Smart Calling?

The smart call is the new frontier of digital employees in business service. It is an evolution that goes beyond sending and receiving voice messages on WhatsApp: now, the virtual assistant can interact by phone naturally, efficiently, and with personalization.

In practice, this means having an agent capable of scheduling, answering questions, and even closing sales through a phone call, providing the customer with a close, agile, and memorable experience.

Benefits of Smart Calls for the Commercial Sector

In the sales sector, smart calls open space for more strategic service. In complex negotiations, for example, it facilitates follow-ups with decision-makers, speeds up meeting confirmations, and can even warm up cold leads.

The difference lies in continuity: the same AI that interacts by phone also keeps the conversation active on WhatsApp, creating a fluid journey between channels. As a result, business closing processes become faster and more consistent, without relying on the availability of human operators.

Beyond efficiency, the smart call represents a leap in service quality. Digital employees already operate with the skill of a trained salesperson but without the limitations of time, workload, or unavailability.

Integration and Total Control

For managers, this feature brings even more confidence. Every interaction — whether by text, audio, or call — is recorded and categorized directly in the CRM. This ensures a complete view of conversations, facilitating performance analysis and strategic decision-making.

Instead of depending on manual reports, companies gain access to precise and organized data, allowing quick operational adjustments and greater control over service quality.

Diverse Applications and Future Possibilities

Although the commercial sector is the most obvious, smart call applications go far beyond sales. Collection resources can be automated respectfully and objectively, reducing typical tensions of this interaction. In HR, the technology can support internal surveys or selection processes, collecting information in a standardized way without overburdening the team.

The limit lies in companies' creativity: any area that depends on direct interaction with people can benefit from this evolution.

Excellence in Service

The smart call is not just a new feature — it is a milestone in the advancement of artificial intelligence applied to business. By adopting this resource, companies gain closer relationships with customers, reduce operational costs, and increase efficiency in processes that previously required hours of human work.

The future of service is no longer distant. It starts with every call a digital employee can answer today.