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Hi, everyone! I'm Gustavo Fechus. Today,

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we are launching the version of

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the XMACNA Podcast videocast. Today, we

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have here the opportunity to

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talk with Rodrigo Simões, Rômulo

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Carneiro, and Lucca Carvalho. And we are the

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team leading this project at

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XMACNA, an agency for digital employees.

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Guys, here, in our

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day-to-day, we have a strong perception

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that the world is

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changing in a significant way, right?

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Obviously, we are dealing with the topic

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of innovation, employment, the implementation of

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artificial intelligence, and, anyway,

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morning to night, there's talk

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we talk a lot about this,

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but I don't think there is here, let's say,

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a perspective that's, let's say, really

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unique; it's not just our opinion, you know?

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Why? Because we are talking

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right now at the end of 2024,

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when the Nobel Prize was announced

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recently, in the last few days. And chemistry and

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physics were the areas—just chemistry and

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physics, chemistry and physics, nothing more than

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that. Supposedly, the 'hard' sciences, right?

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And so on. These areas were, um,

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awarded to personalities who today

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are promoting, creating, and driving

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This topic of Artificial Intelligence is

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AD society inside, right? Evidently, we

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are also participating in some way

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in this construction process here in Brazil’s economy

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Brazil. In this context where we have

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very important transformations underway,

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but first, Lucca, I’d like

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to invite you to talk a bit about this

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moment, because it doesn’t seem trivial to me

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the fact that some revolution is

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underway now. Gustavo, thanks for the

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invitation, thanks for being here, everyone.

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It’s a pleasure, here for the first time in

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video, right? And...

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Not even the biggest fiction enthusiast for

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Artificial Intelligence… Well, I’m among

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them, and I could say it’s Geoff

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Hinton, from Physics, and Demis

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Hassabis, from Chemistry, one after the

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other, same year. And it’s the scientific

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community, in fact, trying to put

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emphasis on the significance of the moment we’re

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living through, right? Trying to make it clear that

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we’re at an inflection point. There’s a

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real watershed here, and

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well, Computer Science is Physics.

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Computer Science didn’t exist, there was no computer science

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when the Nobel Prize was

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created, right? So what’s

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closest to it, no doubt, is the prize

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The Nobel Prize also has this goal of

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highlighting advances in science that truly

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are impacting people's lives.

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So, ignoring artificial intelligence

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right now would also be a mistake.

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After we look back at

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why they chose these two, right? Because

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obviously they had to be chosen.

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We are living through a revolution, and this

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revolution is reaching us every day in our

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work, on our desks, our

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phones, inside our homes, and the

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scientific community had to

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put their star there and

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say: we are noticing what

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It's happening here mainly because of

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choices, right? If we think that

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of the three

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of the three godfathers of Artificial

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Intelligence, Lecão, Joffrey Hinton, and

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Osha Bendel. Joffrey Hinton

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was the one who resigned from Google to

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be able to speak freely about this

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moment we're living in. So, it's

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this was mentioned by the organization of

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the Nobel, that his position, that he is

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having, actually, how much he is

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being vocal about the issues that

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we are experiencing. This was

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fundamental for him to be awarded.

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Yeah, and Daves, right, who is one of the founders

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of Deep Minds, from the lab at

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Google Artificial Intelligence, comes

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from a brilliant career. Well, anyone

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who wants to know more about him and

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also about Joff Hinton, take a look

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at the XMACNA website, we have

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biographies about these great

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figures there. And Demis Hassabis is in

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charge of AlphaFold, which is that

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Artificial Intelligence that can

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predict how a protein folds

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based on the amino acid sequence

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there, that is, it reads the DNA sequence and

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it knows what 3D shape

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that protein will have. And before, and this

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by the way, this is very important for

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developing drugs or

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drugs, right? Sorry, that's it, drugs.

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And also understanding diseases, right? And

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each one of these proteins

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to study before AlphaFold

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it took you an entire PhD, so 4, 5

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years, 6 years to be able to design

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that protein. Today we do it

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with a click and it's open source, it's in all

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the labs in the world. AlphaFold

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has already been cited over 20,000 times in

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papers since it was invented and is

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revolutionizing how we create

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A vaccine, how we create it, is... is any

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thing in medicine, and it's just the beginning, right? The

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we're just seeing the tip of the iceberg.

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All of this is in the context that we

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are involved in, right? In this context of really

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a revolution, it's fundamental in how

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science is done and how this

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impacts us here at the end, right? It's, it's

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ChatGPT, it's, it's brilliant, but it's a digital salesperson.

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Right? It's a scheduling assistant in

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your company. That's what I wanted

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to point out right now. Here's the thing:

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It seems that when you start naming

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these evolutions, like, that PhDs, right,

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spend four years studying with the

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executives, it gives the impression that we

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are talking about something a bit

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intangible, right, for our daily lives, but

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if it's true that, like, at the highest

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level of science, of pharmacy,

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of cutting-edge research, it's the

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artificial intelligence today is, it's

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collaborating and it's a core

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element around which the fields

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develop. It's also true that in

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our daily lives, as you said, in our pocket,

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on the phone, this is already present. So,

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the world of education has changed or is

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changing. Science is changing.

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It seems to me that the commercial area is too.

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Obviously, it's changing and you can already notice.

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Very important changes are happening right now.

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We're no longer talking about something

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that might happen in the future, right? No.

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It's no longer just a possibility, on the contrary, it's a

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reality that many companies already

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notice in their operations. That's why,

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Rodrigo, I'd like you to tell

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us, please, a bit about the applications of

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artificial intelligence in your sector, in the

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Redigir platform and about which

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I think you have a testimonial

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that's important to share with us.

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Cool, Gustavo. Actually, we, well,

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XMACNA is derived from a

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another company, from another project of ours that

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is Rede Gir, right? And I'm leading the

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commercial area in both companies.

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Specifically in the case of Rede Gir, we

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have a sales process that is

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very complex. We work with

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a platform that deals with teaching and

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text evaluation, and knowing all the

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pedagogical jargon, understanding the pain of the

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client who is a teacher, the client

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who is a coordinator, the client who is a principal, and

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understanding how the platform works is

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very difficult. So, training, right?

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I'd say that a first, right, a first

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a first revolution that we

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managed to do inside Red Gir and that

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maybe is at the beginning of what

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became the digital employee

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the digital salesperson from XMACNA is

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exactly in the training area, right

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about the ability to provide a

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copilot that does onboarding, right? So

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when I get a new salesperson, how do I

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train them to

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ensure that the service, both the

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service in a meeting, right? In a

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phone call, but also the service that

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happens there in a... uh, uh

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it's not just momentary there, right? That

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service that happens on WhatsApp, that

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keeps happening, my term for this

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escaped me now, when it's not, when it's

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asynchronous, exactly, the service

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asynchronous, right? It can be done, it

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can be improved because my, my

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salesperson has a copilot who knows

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all the company's playbook, the way it has

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to serve, the way we want

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to serve, right? I even say that

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we created Jorge, who is our

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digital salesperson at Red Gir. He is the

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mirror of my salesperson mindset, right?

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available to any of our

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salespeople. Again, we're talking about

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a company whose presentation is complex

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True. Imagine if we're talking about

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a business, right? And, anyway, whose interaction

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is a bit more accessible and so on, we

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are talking about a high

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complexity, a long process

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of sales that was greatly

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benefited by these implementations, right?

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No doubt. No doubt. There's another

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interesting dimension too, which is the

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dimension of improvement

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in the quality of the first contact.

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Because we managed to reduce, uh,

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time, right? Now we can serve

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anyone who comes to the Red website

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and clicks to talk to a salesperson, speaks

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immediately with the salesperson. But it's not

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with just any salesperson, it's with an exceptional

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salesperson able to guide you, right? Able to

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qualify very well. So, we had

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this problem in the Gir network, which was the

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qualification problem, which today, right, we

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have been working a lot within XMACNA

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in the franchise sector, right? And, uh, the

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franchise sector also has this

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difficulty in lead qualification.

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Because you need to understand, in a

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franchise with a R$ 500,000 investment, if

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that lead is really a lead who has

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investment power for your business, right?

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Otherwise, it's better not to do it. In the case of a

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franchise expansion, for example

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normally, franchise expansion

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when the lead actually talks to the

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salesperson, that salesperson is someone who already

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is at a higher level within the

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of that franchisor and, therefore, their time

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is expensive, right? It's important to qualify

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this person, this lead who comes in

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interested in becoming a

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franchisee, right? Well, in Redigia's case, we

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don't have that issue of dealing

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with franchisees and all, but we

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naturally, like any company,

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have the need to qualify and

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understand: look, this teacher, this

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coordinator, are they within the group

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of institutions that I am able to

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serve and, therefore, if I

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make myself available to have a meeting with

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them, I won't waste their time

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or mine for nothing. We will actually

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do a good job. So, the

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qualification is also kind of a

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revolution, right, that we managed to

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do. So, I would say that, the

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matter of training and improving

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the first contact, right? Making

268
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it so that we can even... I no longer

269
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have any limits now to scale a

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sales team, right? I no longer have

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Limit now, if I am going to work by

272
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for example, linked to marketing, I don't

273
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have any more limits now for the capacity

274
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for example, of lead actions through the actions

275
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that I perform, because leads can come in

276
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I will be able to handle everyone and

277
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receive a lot

278
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even at night, any time, you were

279
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giving an example of a type of

280
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business, right? A bit specific, but I

281
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think that, on the other hand, any

282
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other business that has profit, for example

283
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in paid traffic work, right? Of

284
00:11:22.000 --> 00:11:24.560
campaign boosting. Tell me, what

285
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business doesn't benefit from a

286
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digital salesperson who qualifies the campaign lead

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that you set up to run. I, I

288
00:11:31.160 --> 00:11:35.240
days ago, I was in a meeting with a, a, uh

289
00:11:35.240 --> 00:11:38.360
commercial manager of a franchisor and

290
00:11:38.360 --> 00:11:40.240
he said to me, the phrase was more or

291
00:11:40.240 --> 00:11:42.560
less like this: 'Look, I, as a manager'

292
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commercial, uh, working here, training

293
00:11:46.000 --> 00:11:47.519
sales teams of the units

294
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franchisees, I only have one certainty:

295
00:11:49.839 --> 00:11:51.240
every day, when I finish my

296
00:11:51.240 --> 00:11:53.839
workday, that the group I trained

297
00:11:53.839 --> 00:11:56.360
the next day won't do exactly

298
00:11:56.360 --> 00:11:59.959
what I trained them for

299
00:11:59.959 --> 00:12:02.120
you know? And then he was saying this

300
00:12:02.120 --> 00:12:03.639
to say: 'Look, I don't believe that I'

301
00:12:03.639 --> 00:12:05.360
I found you guys and that finally I'm going to

302
00:12:05.360 --> 00:12:07.399
be able to, right? Solve this... No, this is

303
00:12:07.399 --> 00:12:09.600
a deep pain, it's a common pain in the

304
00:12:09.600 --> 00:12:12.279
sense that many companies suffer from

305
00:12:12.279 --> 00:12:14.000
this process, which is the following: your

306
00:12:14.000 --> 00:12:15.800
employee at the front line is saying what they should

307
00:12:15.800 --> 00:12:17.680
at the right time, in the right place, they have

308
00:12:17.680 --> 00:12:19.240
availability to serve everyone

309
00:12:19.240 --> 00:12:20.079
anyone

310
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regardless of the time, in a good

311
00:12:22.160 --> 00:12:24.560
mood, saying what the person needs to hear

312
00:12:24.560 --> 00:12:27.600
right? Not making mistakes on things that are... Wow, the

313
00:12:27.600 --> 00:12:29.199
difficulty of hiring, of

314
00:12:29.199 --> 00:12:30.720
training, is something that we

315
00:12:30.720 --> 00:12:33.760
overcome in a way... It's almost like,

316
00:12:33.760 --> 00:12:35.639
how did this not exist before, right?

317
00:12:35.639 --> 00:12:39.120
Especially because we have... Uh, uh, uh, uh,

318
00:12:39.120 --> 00:12:42.519
very deep qualities and revolutions

319
00:12:42.519 --> 00:12:45.040
that have already proven themselves in businesses

320
00:12:45.040 --> 00:12:48.120
traditional ones and that noticed changes

321
00:12:48.120 --> 00:12:50.199
in a very short time, changes in

322
00:12:50.199 --> 00:12:51.680
revenue. We're not talking about

323
00:12:51.680 --> 00:12:53.880
a change in a company's culture

324
00:12:53.880 --> 00:12:55.839
like, something intangible. We, on the

325
00:12:55.839 --> 00:12:58.480
contrary, are saying that we

326
00:12:58.480 --> 00:13:01.279
observe and track the qualification and the

327
00:13:01.279 --> 00:13:04.320
closing of many more sales, right? I think

328
00:13:04.320 --> 00:13:06.920
that this dimension of replacing

329
00:13:06.920 --> 00:13:08.880
human labor, which is always a

330
00:13:08.880 --> 00:13:11.959
concern whenever any new technology

331
00:13:11.959 --> 00:13:14.040
it happens, it needs to be qualified in the

332
00:13:14.040 --> 00:13:16.440
sense of understanding that many of these

333
00:13:16.440 --> 00:13:18.440
technologies actually enhance the

334
00:13:18.440 --> 00:13:20.720
work of the salesperson. Actually, we

335
00:13:20.720 --> 00:13:23.920
were recently at a lecture

336
00:13:23.920 --> 00:13:26.240
also, Rodrigo, with one of these

337
00:13:26.240 --> 00:13:29.560
franchisors, and

338
00:13:29.560 --> 00:13:31.440
with a testimonial. There was that moment from

339
00:13:31.440 --> 00:13:32.839
Lucca when people turned on their

340
00:13:32.839 --> 00:13:35.160
microphones to speak, you know, at the end of the

341
00:13:35.160 --> 00:13:37.320
our presentation and testimonials that

342
00:13:37.320 --> 00:13:39.399
added up to say the following: Now I

343
00:13:39.399 --> 00:13:40.920
have more time to work with

344
00:13:40.920 --> 00:13:43.639
offline media, I mean, now I can

345
00:13:43.639 --> 00:13:46.240
work out in the field, now I can give more

346
00:13:46.240 --> 00:13:48.639
attention to those who really need my

347
00:13:48.639 --> 00:13:51.800
attention. Right? So these

348
00:13:51.800 --> 00:13:53.880
improvements in the performance of each

349
00:13:53.880 --> 00:13:56.320
stage of the funnel is something that we

350
00:13:56.320 --> 00:13:59.440
see very clearly and

351
00:13:59.440 --> 00:14:01.639
this dimension, Gustavo, is interesting

352
00:14:01.639 --> 00:14:03.199
to think about some

353
00:14:03.199 --> 00:14:05.320
perspectives, right? I think the

354
00:14:05.320 --> 00:14:07.839
first one is this issue of improvement

355
00:14:07.839 --> 00:14:10.040
in revenue. I think we were

356
00:14:10.040 --> 00:14:12.240
joking, right, about answering 24 hours a

357
00:14:12.240 --> 00:14:15.079
day in a good mood, right? And there's a partner

358
00:14:15.079 --> 00:14:17.079
of ours who talked a lot about

359
00:14:17.079 --> 00:14:19.560
the number of employees with medical leave

360
00:14:19.560 --> 00:14:22.399
right? Number of employees who

361
00:14:22.399 --> 00:14:25.320
He had to scale up in

362
00:14:25.320 --> 00:14:28.120
terms of vacations, right? Which are rights

363
00:14:28.120 --> 00:14:30.360
extremely important for employees.

364
00:14:30.360 --> 00:14:32.560
Humans. And when we add a

365
00:14:32.560 --> 00:14:34.920
digital employee, how does that

366
00:14:34.920 --> 00:14:37.639
empowers that team, right? So, I think

367
00:14:37.639 --> 00:14:39.839
that this digital employee aspect

368
00:14:39.839 --> 00:14:42.120
is very important. There's also another

369
00:14:42.120 --> 00:14:43.639
situation that also happened

370
00:14:43.639 --> 00:14:46.160
recently. And what you also

371
00:14:46.160 --> 00:14:49.959
mentioned about the arrival of leads in

372
00:14:49.959 --> 00:14:52.959
terms of paid media, because of all

373
00:14:52.959 --> 00:14:55.440
this close work with marketing, right?

374
00:14:55.440 --> 00:14:57.880
So, we have a partner here who

375
00:14:57.880 --> 00:15:01.399
is seeing more and more leads coming to

376
00:15:01.399 --> 00:15:04.800
him, and these leads being converted into

377
00:15:04.800 --> 00:15:08.600
appointments. And then the human saleswomen

378
00:15:08.600 --> 00:15:11.399
are having an increasing

379
00:15:11.399 --> 00:15:15.000
ability to close the final client there

380
00:15:15.000 --> 00:15:17.360
because they can work with this

381
00:15:17.360 --> 00:15:19.759
qualified lead, as Rodrigo said.

382
00:15:19.759 --> 00:15:22.199
So, unlike what is

383
00:15:22.199 --> 00:15:24.079
imagined, that artificial intelligence

384
00:15:24.079 --> 00:15:26.360
replaces human work, on the

385
00:15:26.360 --> 00:15:29.120
contrary, we are seeing here at

386
00:15:29.120 --> 00:15:30.800
XMACNA a possibility of

387
00:15:30.800 --> 00:15:33.160
coexistence that is becoming more and more

388
00:15:33.160 --> 00:15:35.800
productive for the company, of course, but

389
00:15:35.800 --> 00:15:37.519
also for the employees who

390
00:15:37.519 --> 00:15:39.360
are able to work in a more

391
00:15:39.360 --> 00:15:42.199
Optimized, it has another dimension of

392
00:15:42.199 --> 00:15:45.639
the solution, right, of sales, which is you

393
00:15:45.639 --> 00:15:48.720
talked about the funnel, right, which is the work

394
00:15:48.720 --> 00:15:51.279
of backoffice, because once we

395
00:15:51.279 --> 00:15:53.440
do the qualification of that more tedious part

396
00:15:53.440 --> 00:15:56.959
for... yeah, that's the really complex part

397
00:15:56.959 --> 00:15:59.880
because you do all the hard work of

398
00:15:59.880 --> 00:16:01.839
customer service and then you have to take

399
00:16:01.839 --> 00:16:04.319
that conversation and put it into a spreadsheet

400
00:16:04.319 --> 00:16:06.360
right, so when we think about

401
00:16:06.360 --> 00:16:09.040
XMACNA's artificial intelligence

402
00:16:09.040 --> 00:16:11.399
that works on these processes throughout

403
00:16:11.399 --> 00:16:15.000
the funnel stages. I qualified this

404
00:16:15.000 --> 00:16:18.319
lead, I talked to them six

405
00:16:18.319 --> 00:16:21.120
interactions, seven interactions, I managed to

406
00:16:21.120 --> 00:16:24.680
make a company presentation there and

407
00:16:24.680 --> 00:16:27.600
now another Artificial Intelligence

408
00:16:27.600 --> 00:16:30.319
it will read all this conversation, it will

409
00:16:30.319 --> 00:16:33.480
be able to structure this conversation into

410
00:16:33.480 --> 00:16:36.600
data so that the salesperson at the end

411
00:16:36.600 --> 00:16:38.920
will work not only with the data

412
00:16:38.920 --> 00:16:42.040
qualified with objective metrics that

413
00:16:42.040 --> 00:16:45.000
can be created from the conversation, we

414
00:16:45.000 --> 00:16:46.880
can measure, right, what is the

415
00:16:46.880 --> 00:16:49.480
level of interest of that client

416
00:16:49.480 --> 00:16:52.120
in that particular solution. Ah, in my

417
00:16:52.120 --> 00:16:53.800
company it would be interesting if I

418
00:16:53.800 --> 00:16:56.680
could capture how many employees

419
00:16:56.680 --> 00:16:58.079
that company has, so we

420
00:16:58.079 --> 00:17:01.000
can put it into a spreadsheet from this

421
00:17:01.000 --> 00:17:03.519
The dialogue that exists between the salesperson

422
00:17:03.519 --> 00:17:07.000
digital and the intelligence of our dashboard

423
00:17:07.000 --> 00:17:09.079
intelligent, right, from our back office there at

424
00:17:09.079 --> 00:17:11.319
from the smart dashboard we

425
00:17:11.319 --> 00:17:13.600
can deliver that later to the

426
00:17:13.600 --> 00:17:16.240
salesperson to work with quality. So

427
00:17:16.240 --> 00:17:18.959
I think this back office solution, right,

428
00:17:18.959 --> 00:17:22.400
together with the lead qualifier is

429
00:17:22.400 --> 00:17:25.559
exactly what tends to boost the

430
00:17:25.559 --> 00:17:27.439
work of the human salesperson there, right, you

431
00:17:27.439 --> 00:17:29.600
basically leave the guy to just take a

432
00:17:29.600 --> 00:17:32.559
penalty kick with no goalkeeper. Anyway, my

433
00:17:32.559 --> 00:17:35.280
soccer metaphors are like that

434
00:17:35.280 --> 00:17:37.760
unbelievable. Well, what I wanted to say

435
00:17:37.760 --> 00:17:40.440
Lucca, Rômulo has been sharing

436
00:17:40.440 --> 00:17:42.480
with us is part of the solutions

437
00:17:42.480 --> 00:17:45.039
developed by XMACNA regarding

438
00:17:45.039 --> 00:17:48.840
the digital employees currently in

439
00:17:48.840 --> 00:17:50.840
operation. We have some of these

440
00:17:50.840 --> 00:17:52.559
employees, some families of these

441
00:17:52.559 --> 00:17:55.400
digital employees that, like, have

442
00:17:55.400 --> 00:17:57.720
Olympic names. In fact, we can

443
00:17:57.720 --> 00:18:00.200
open a chapter on that later, but I wanted you to

444
00:18:00.200 --> 00:18:02.720
tell us the following: we

445
00:18:02.720 --> 00:18:04.720
are basically talking here about the

446
00:18:04.720 --> 00:18:06.440
experience we already have in

447
00:18:06.440 --> 00:18:09.080
a few hundred closed contracts

448
00:18:09.080 --> 00:18:11.919
currently operating today, of the digital salesperson

449
00:18:11.919 --> 00:18:15.440
right, who does this process and who

450
00:18:15.440 --> 00:18:17.960
seems to be so useful for different

451
00:18:17.960 --> 00:18:20.280
moments and market segments like this

452
00:18:20.280 --> 00:18:22.960
that will benefit from this kind of, uh

453
00:18:22.960 --> 00:18:24.480
solution. People who have problems with

454
00:18:24.480 --> 00:18:26.600
WhatsApp service, right? Basically, the

455
00:18:26.600 --> 00:18:28.919
bottom line is this, Rodrigo: if

456
00:18:28.919 --> 00:18:30.559
your company has customer service issues

457
00:18:30.559 --> 00:18:33.120
with WhatsApp, right? Regardless of

458
00:18:33.120 --> 00:18:35.440
its size, right? We have the

459
00:18:35.440 --> 00:18:37.480
real possibilities to help you and

460
00:18:37.480 --> 00:18:39.799
quickly. Now, there's also another

461
00:18:39.799 --> 00:18:41.600
dimension, which is the scheduling assistant

462
00:18:41.600 --> 00:18:44.280
which is like a cousin to the digital salesperson

463
00:18:44.280 --> 00:18:46.760
right? Compared to the solution that's

464
00:18:46.760 --> 00:18:50.320
in place, but it applies to businesses

465
00:18:50.320 --> 00:18:52.120
that are a bit more specific. Tell us a

466
00:18:52.120 --> 00:18:54.240
little about how we've already

467
00:18:54.240 --> 00:18:57.000
seen such important results

468
00:18:57.000 --> 00:19:00.960
in, uh, businesses that have used this

469
00:19:00.960 --> 00:19:04.720
our digital employee today. Let's go.

470
00:19:04.720 --> 00:19:07.880
Uh, once again, the impact of a

471
00:19:07.880 --> 00:19:10.240
technology like this, which today is winning

472
00:19:10.240 --> 00:19:12.640
a Nobel and, at the same time, is

473
00:19:12.640 --> 00:19:14.640
in our home and could be in your

474
00:19:14.640 --> 00:19:15.880
company, working.

475
00:19:15.880 --> 00:19:19.240
Yeah, that's it. It's quite different, right? Because

476
00:19:19.240 --> 00:19:21.320
before, I don't know, someone invented a plane and we

477
00:19:21.320 --> 00:19:22.799
would see on the news that the

478
00:19:22.799 --> 00:19:24.640
plane was invented. And then, eventually,

479
00:19:24.640 --> 00:19:27.360
maybe one day you would see a plane and

480
00:19:27.360 --> 00:19:29.360
then, maybe one day, if you were lucky, later

481
00:19:29.360 --> 00:19:31.000
for a long time, you would get on a plane and

482
00:19:31.000 --> 00:19:32.960
until your first experience with that

483
00:19:32.960 --> 00:19:34.320
which was a great invention from some

484
00:19:34.320 --> 00:19:36.679
time ago, and now this great

485
00:19:36.679 --> 00:19:39.240
invention is launched in Silicon

486
00:19:39.240 --> 00:19:41.480
Valley and it's working in your

487
00:19:41.480 --> 00:19:44.320
company the same day, and it's expensive, it's for

488
00:19:44.320 --> 00:19:46.440
everyone. Oh no, but it's just for companies? No,

489
00:19:46.440 --> 00:19:48.200
no, no, no, any professional

490
00:19:48.200 --> 00:19:53.760
freelancer, any dentist, lawyer, uh, uh,

491
00:19:53.760 --> 00:19:56.360
physiotherapist, any clinic, any

492
00:19:56.360 --> 00:19:59.760
professional, today it's natural, right, you have

493
00:19:59.760 --> 00:20:01.600
to build relationships with

494
00:20:01.600 --> 00:20:03.760
clients, have meetings and the

495
00:20:03.760 --> 00:20:05.600
appointments, then actually do the

496
00:20:05.600 --> 00:20:07.200
work, right? Because sometimes the meeting

497
00:20:07.200 --> 00:20:10.600
isn't work. This person can be

498
00:20:10.600 --> 00:20:12.120
greatly empowered by a digital seller,

499
00:20:12.120 --> 00:20:13.880
by a scheduling assistant,

500
00:20:13.880 --> 00:20:15.799
or by some other digital employee,

501
00:20:15.799 --> 00:20:18.400
a concierge who will be there supporting

502
00:20:18.400 --> 00:20:20.240
him, will be providing service,

503
00:20:20.240 --> 00:20:21.520
making sure every client is

504
00:20:21.520 --> 00:20:24.280
satisfied, for a price that is

505
00:20:24.280 --> 00:20:26.000
comparable to any other

506
00:20:26.000 --> 00:20:27.720
software you buy online, it's

507
00:20:27.720 --> 00:20:30.600
a fraction of a salary, a fraction of a salary, really

508
00:20:30.600 --> 00:20:32.600
we're talking about these proportions, and

509
00:20:32.600 --> 00:20:35.280
the advantage you get from all this

510
00:20:35.280 --> 00:20:38.679
right, we talk about

511
00:20:38.679 --> 00:20:41.559
and specialize, right? Take care of what

512
00:20:41.559 --> 00:20:43.039
you do best, which sometimes is not just

513
00:20:43.039 --> 00:20:44.720
what you do best, it's what you

514
00:20:44.720 --> 00:20:46.919
like to do. You're a dentist, you

515
00:20:46.919 --> 00:20:48.559
like that contact with people. You

516
00:20:48.559 --> 00:20:50.159
like to do the service, you like

517
00:20:50.159 --> 00:20:52.320
the healthcare area. But, wow, you have to

518
00:20:52.320 --> 00:20:54.840
schedule, you have to pick up the phone.

519
00:20:54.840 --> 00:20:57.360
Half the people who call you don't want

520
00:20:57.360 --> 00:21:00.320
your service for real. And if all this

521
00:21:00.320 --> 00:21:02.039
screening could be done by a

522
00:21:02.039 --> 00:21:04.200
digital employee that scales as

523
00:21:04.200 --> 00:21:06.200
your business needs, that starts

524
00:21:06.200 --> 00:21:09.240
small, that fits your budget. And if

525
00:21:09.240 --> 00:21:10.840
you need it, if you eventually

526
00:21:10.840 --> 00:21:13.039
run a bigger Facebook campaign,

527
00:21:13.039 --> 00:21:14.840
or maybe open a new branch.

528
00:21:14.840 --> 00:21:17.480
So if it's not working well, it scales

529
00:21:17.480 --> 00:21:19.159
indefinitely according to your

530
00:21:19.159 --> 00:21:20.559
needs and only costs money when

531
00:21:20.559 --> 00:21:22.960
it speaks up. So people don't think it's just

532
00:21:22.960 --> 00:21:26.039
talk, say how much is the minimum. Oh,

533
00:21:26.039 --> 00:21:29.080
wow, the minimum is R$ 360, right? That we

534
00:21:29.080 --> 00:21:32.159
are charging. R$ 360, R$ 60 is for a

535
00:21:32.159 --> 00:21:34.000
company, guys. We're talking, it's people.

536
00:21:34.000 --> 00:21:35.760
We have testimonials, we have

537
00:21:35.760 --> 00:21:38.400
testimonials from the guy. Remember that one in the

538
00:21:38.400 --> 00:21:40.440
last one we did there, where he said

539
00:21:40.440 --> 00:21:43.320
like this: 'Oh, we had just in this last'

540
00:21:43.320 --> 00:21:45.559
month more than... remember, he said it was

541
00:21:45.559 --> 00:21:48.360
Like, almost R$ 6,000 more in

542
00:21:48.360 --> 00:21:51.480
revenue here for a monthly fee of

543
00:21:51.480 --> 00:21:54.360
R$ 200 and I don't know what else, right? In a condition

544
00:21:54.360 --> 00:21:56.880
that in the end reveals

545
00:21:56.880 --> 00:21:59.159
the disproportion between the cost and the

546
00:21:59.159 --> 00:22:02.000
actual benefit to revenue that

547
00:22:02.000 --> 00:22:04.760
there is, and immediately. Imagine, Lucca,

548
00:22:04.760 --> 00:22:07.200
if all your paid traffic campaigns

549
00:22:07.200 --> 00:22:09.880
could be boosted by a

550
00:22:09.880 --> 00:22:11.799
lead qualifier that's at the end

551
00:22:11.799 --> 00:22:13.480
making it so if your campaign used to cost

552
00:22:13.480 --> 00:22:16.919
R$ 1 per click, if it costs 11, but

553
00:22:16.919 --> 00:22:19.440
it starts delivering only those who interest you.

554
00:22:19.440 --> 00:22:20.840
I think that's an equation that

555
00:22:20.840 --> 00:22:23.919
obviously works out and then some. And this

556
00:22:23.919 --> 00:22:26.240
example is still really cool because

557
00:22:26.240 --> 00:22:28.679
once again we get that feeling of

558
00:22:28.679 --> 00:22:30.080
that feeling, right, of 'no, this isn't'

559
00:22:30.080 --> 00:22:32.120
for me, this must be expensive. This

560
00:22:32.120 --> 00:22:34.760
specific franchise is a

561
00:22:34.760 --> 00:22:37.240
franchise. This unit, right? It's a

562
00:22:37.240 --> 00:22:39.279
small franchise, a small unit from

563
00:22:39.279 --> 00:22:41.200
a small city with 30,000 inhabitants.

564
00:22:41.200 --> 00:22:43.200
Among other cities with thousands of

565
00:22:43.200 --> 00:22:46.080
inhabitants. It's really tiny. And the

566
00:22:46.080 --> 00:22:48.120
salesperson, we heard the story from the

567
00:22:48.120 --> 00:22:50.720
manager there. It had been years since anyone hit

568
00:22:50.720 --> 00:22:53.799
the goal of 50 sales in a month, and they made 66

569
00:22:53.799 --> 00:22:55.760
sales that month. So, we didn't just

570
00:22:55.760 --> 00:22:57.840
hit the goal, we crushed it. We

571
00:22:57.840 --> 00:23:00.200
No, it was her, right? She was the one who hit the target, we...

572
00:23:00.200 --> 00:23:04.200
She smashed the goal. And the funniest thing...

573
00:23:04.200 --> 00:23:06.360
Is that a good part of these sales was...

574
00:23:06.360 --> 00:23:08.760
Handled by the digital salesperson. But where...

575
00:23:08.760 --> 00:23:10.919
She had the best, the biggest improvement in...

576
00:23:10.919 --> 00:23:13.240
KPI in offline sales. Because she had...

577
00:23:13.240 --> 00:23:15.559
Time to serve those who were really...

578
00:23:15.559 --> 00:23:18.080
Interested, working on referrals, while...

579
00:23:18.080 --> 00:23:20.120
The digital employee was taking care of...

580
00:23:20.120 --> 00:23:22.640
What today the robot can do. So...

581
00:23:22.640 --> 00:23:26.360
So, not implementing a technology that is...

582
00:23:26.360 --> 00:23:29.039
Winning Nobel prizes on all fronts for R...

583
00:23:29.039 --> 00:23:32.159
360 to work in your company today is...

584
00:23:32.159 --> 00:23:35.520
A suicide. It's suicide. Well, folks, we...

585
00:23:35.520 --> 00:23:37.559
We could stay here for how long...

586
00:23:37.559 --> 00:23:39.440
Talking about our experiences...

587
00:23:39.440 --> 00:23:41.279
About what we've been observing...

588
00:23:41.279 --> 00:23:44.120
Daily in XMACNA's operations...

589
00:23:44.120 --> 00:23:46.720
But here's an invitation for those who...

590
00:23:46.720 --> 00:23:50.039
Haven't been with us yet, visit the website...

591
00:23:50.039 --> 00:23:53.320
xmacna.ai. Also visit our blog...

592
00:23:53.320 --> 00:23:54.880
Our social networks. We have...

593
00:23:54.880 --> 00:23:57.840
Shared content about the universe...

594
00:23:57.840 --> 00:23:59.919
Of artificial intelligence in a...

595
00:23:59.919 --> 00:24:03.000
Very systematic way. Quality material...

596
00:24:03.000 --> 00:24:06.000
Quality. We're bringing a lot from...

597
00:24:06.000 --> 00:24:08.400
International news about...

598
00:24:08.400 --> 00:24:10.320
Artificial intelligence firsthand...

599
00:24:10.320 --> 00:24:13.080
To publish here in Brazil and...

600
00:24:13.080 --> 00:24:16.039
Reflect on this together as...

601
00:24:16.039 --> 00:24:17.880
impact on society and culture

602
00:24:17.880 --> 00:24:20.159
at this moment, then, my thanks to

603
00:24:20.159 --> 00:24:23.960
everyone. See you soon. Thank you very much, XMACNA.

604
00:24:23.960 --> 00:24:27.000
when you get there, talk to Hermes

605
00:24:27.000 --> 00:24:29.000
you will be surprised