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Hello, [music]

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everyone. Once again, it's a pleasure to have you

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here with us on the XMACNA podcast. I

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am Gustavo Fechus and I have the

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pleasure of welcoming once again

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Daniel Valladares for a conversation today

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which is very special. Daniel, I wanted to

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go deeper with you, as

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we agreed, into the topics related to

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the opportunity the market has today,

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right now, as indicated to us regarding

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the artificial intelligence industry,

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let it be officially recorded. We

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are speaking today on the 4th of

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November, 2025.

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Yeah, and yesterday, Daniel, I saw the news that

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that Nvidia,

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[clearing throat] uh, which is a

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company that develops and manufactures, uh,

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chips for graphic computing and for

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artificial intelligence, reached the

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record value of 5 trillion dollars, the

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company's market value, which

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translating to values in reais

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means

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26.9

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trillion reais, almost trillions of

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reais is the company's value. Yeah, in 2024,

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Brazil's GDP reached the result of

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2.179

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trillions of dollars. What we're

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saying, then, is that Nvidia at this

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moment is valued at more than

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twice the value of Brazil's GDP.

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[laughter]

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I think, well, I don't want to be

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indiscreet here, but maybe this

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represents a bit more than I have

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saved in my savings account, you know,

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Daniel? The safe investments of

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Brazilian conservatism and, anyway, I

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it's just a big number, right? A number

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for which we don't have an exact

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sense of what it represents because it's

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astronomical, but in the end it

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really shows us a very heated moment

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for opportunities around

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artificial intelligence, considering

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the technological revolution we're

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all inevitably going through as, well,

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humanity, right? A historic moment, we've

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had in the past, like the discovery

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of the Americas, the French Revolution,

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the Industrial Revolution, now we're in a new

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one of these, right? So, well, I

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wanted to hear your thoughts on this,

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because our focus here today will be

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basically to understand a bit more,

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well, about this moment that really represents

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very important opportunities for the

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commercial sector. That will do this

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mediation with the companies, with the

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implementations of technology based on

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AI, uh, for so many segments and businesses

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different ones. So, go ahead, Daniel,

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where do you want to start?

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Man, it's tough, right? Because if you look

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around [clearing throat], there's a, uh

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it's extremely impactful news,

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in fact, especially if we analyze,

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right, compared to the GDP of a

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country that, by the way, is the

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largest country in Latin America, right?

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So,

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exactly. So when we analyze, right,

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comparatively,

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uh, it becomes even more impactful,

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even though it's such a big number, it

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to the point that, uh, it's even hard

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to really quantify how much this

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represents, right, in practice. But what

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I think it's important for us to bring

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the reflection here is why this value is so

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high, right? Because the attention regarding

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artificial intelligence has been something, uh,

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increasingly prominent in recent

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times, right? We notice that day by

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day, uh, of course, uh, I know that I

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am part of a bubble, maybe you

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are too, right? So, we definitely

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It's more impacted than the majority

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of people, but even so it is

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noted that the topic is growing,

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right, in general, even seeing

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news, going to national networks, like

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the case of Globo news programs,

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Fantástico and so on, right? So, each

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time more is said about artificial

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intelligence. Some people are afraid,

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others are more optimistic, right, about

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technology itself. But the fact is

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this market value, right, of a

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company like NVIDIA, which for those who

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don't know, is one of the main

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manufacturers of microchips and boards,

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that support the use of artificial

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intelligence, right, that make it possible

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for artificial intelligence to exist.

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It's really something that shows the power

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of what's coming, right, in

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terms of real transformation, of the

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way things are, right? I think

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that, as you mentioned, the Industrial

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Revolution, and a series of other

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historical milestones, right? Just like

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the creation of the internet. And I see

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that artificial intelligence has

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the potential to be even bigger, much

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bigger than, for example, the creation

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of the internet, right? And I think it's cool,

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From this point on, Gustavo, we

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explore a bit more about the real

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impact of this, right? Because I think it's

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futurology, right? Things like that,

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we see in series and in different

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content, including science fiction

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that today are becoming

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reality, right? [laughter] But it's to

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beyond that, I think it's worth us

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bringing up some practical aspects here

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of how artificial intelligence

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today can impact the business of the

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average person, like you and me

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here, right? In our daily work, in the

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day-to-day business itself, right? So,

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I don't know if you want to share a bit

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about that, but I think that with

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that we have a good, a solid

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introduction and a good start to

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talk about, right? What I think

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from your point is that there is

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a question that is like

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the tangibility of what's

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happening. When we see a number

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so big, it seems immaterial,

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it seems like it's in the ether, right? It seems like

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it's about corporations so

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huge and all, right? I don't know, the big techs.

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But the fact is that our experience

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as consumers, right, as someone

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who is out there buying and

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selling, right, experiencing other

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dimensions of life in... in

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medicine, in pharmaceuticals, anyway, so many

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places where from now on,

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in fact, we will get familiar

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more and more with practical applications and

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that impact life in relation to

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So, what I imagine, Daniel, is

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that it makes sense for us to explore a

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little more now, soon, the

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issues related to XMACNA, about

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how we here at the company have been

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structuring a vertical for

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representation, right? Because XMACNA

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Partner gives the XMACNA representative

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a range of products that have

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more than proven applicability, right

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isn't it? With huge reach,

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because any business today, going back

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to the idea of tangibility, can and

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needs to position itself in this new world,

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right? We have new paradigms and from

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small to large companies, it serves

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to be part of, right, the daily routines

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of operations, otherwise this business,

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if it doesn't do so, will become

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obsolete in a very short time. I think

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there's no exaggeration in this kind of

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forecast, right? So tell us a bit

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For us, how is it here inside our company,

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at XMACNA, the partners vertical can

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welcome those who are listening to us now,

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and who might eventually be interested in

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getting into the AI industry.

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Great. Well, having said that,

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the size of the opportunity, the size of the

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market interest, right? And then you stop

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to think about something, right? I was

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analyzing here and look,

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interesting, we have a, a

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real immersion in the topic of artificial

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intelligence, right? And then, I come across

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sometimes with people who don't have

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necessarily much knowledge of

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artificial intelligence or even don't

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yet have digital skills with

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artificial intelligence from the point of

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view of thinking about where I could use

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this artificial intelligence in my daily

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life, in my work, in my

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businesses, right? And then I keep thinking

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about this: wow, if there are still

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people who don't know exactly how to

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use artificial intelligence and there is

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so much value regarding the

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market itself, we realize there is

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a lot of interest in this. Yes, we

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already have a market opportunity

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which is for us to position ourselves before or

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at the exact moment when things are

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happening, right? And then I think that

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looking back,

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our, our listener there, our

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audience, right? Leave your comments, folks,

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write in the comments, and

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take the chance to also leave your

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like here on this content. But look,

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looking back, how many

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times have you seen something and said: "This

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won't lead to anything." In the end,

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after some time, it blows up,

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and you say: "Wow, I saw that

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opportunity there and I ended up not grabbing it,

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right? And artificial intelligence today has

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the chance to be different, because you

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are seeing it, right? If you're here in this

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content, you're seeing this

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opportunity and here you even have the

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way to grab this opportunity and

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be part of this development, right,

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of the world of artificial intelligence

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today, not only in Brazil, but in the world of,

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right, in general. So, how can

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we act today? Look,

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artificial intelligence, Piter,

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artificial intelligence, it comes

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mainly to improve the

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customer experience, right? And to ensure

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that the person on the other side

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It's from a company, right? The lead or

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client, call it whatever you want, it's the

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artificial intelligence, first of

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all, it will guarantee for this

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client 100% personalization with

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regard to their needs, right? So,

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sometimes I'm talking to some

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client, some business owner, and then they

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say: "Oh, Daniel, but I have

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a bit of hesitation about looking at

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artificial intelligence from the point of

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view of customer service, because I

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like to have a humanized service,

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I don't want to make the service robotic,

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right? It's really very common

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to hear that. And it's funny because then I

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compare, I look at these

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business owners, I compare with what I

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know from the history of the FDs here at

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Aurora, for example, which I talk

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about a lot, which is my personal FD. And the

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my clients send kisses to Aurora,

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my clients say thank you very much

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to Aurora, they praise her work.

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So, I think more importantly,

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obviously, humanized service is

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important and with artificial

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intelligence you can indeed have a

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humanized service, but more than

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that, it's a 100% personalized service

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Personalized, because well-designed AI...

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developed, right? Well designed, like

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in the case of our digital employees,

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it can adapt to what the

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client needs, without neglecting the

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sales process, without neglecting

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what is important for the process

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of the business, so that the sale

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happens, so that the service

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happens, sometimes it's support, right? Sometimes

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it's, anyway, there are a number of

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possibilities, but when we

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look at artificial intelligence,

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we can ensure quality and

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quantity, right? And just to wrap up

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my point here about this,

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it's important to say this, not long

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ago, right? I mean, like,

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I don't know, 2 or 3 years ago, it was very

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common to have to choose whether you

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would go for quantity or

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quality from a commercial point of view,

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mainly, which is where I mostly

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work, right? So, either you did

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extremely qualified communication

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for a small group of people, a

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small segment of your business, or

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you did the famous shotgun approach,

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sending it to your entire base and then you

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would be focusing on quantity, right? And I

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I think the most important thing being said here,

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right, regarding artificial

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intelligence, is that we can, with

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digital employees, right, using

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artificial intelligence, guarantee

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two things. Today we don't need

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to choose anymore whether to do actions

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with quality or with quantity. Today,

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we can, with the advent of the

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digital employee, have both things

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in a single campaign. I don't need to give

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up one or the other. So, I think this

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is the most relevant point of all, right?

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>> Yes. And Daniel, it occurs to me that we

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here at XMACNA have been developing a

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series of products and solutions for the

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areas of, uh, customer service, reception,

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customer success, right, both for

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internal and external use, in communication,

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in commercial, in administrative,

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anyway, these are very different solutions,

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that, obviously, are supported

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by artificial intelligence. But that

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can look at the operation of a

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business, whatever it may be, and

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find the points for implementation,

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right, the points for improvement based

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on products and services that XMACNA

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develops today and that the partner can

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very well represent. So, we are

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here talking a bit more about the FD,

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right, the digital employee, but it

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already has its own branches, you know,

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because there’s the smart connection, which is

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a feature that may or may not be

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attached to an FD, with an ability for

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personalization and humanization

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that’s incredible. Only those who have tested it can really

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give that testimony. Besides that, there’s a

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‘Olympus’ as we call it, right?

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Full of new tools for

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absolutely diverse solutions that the

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partner has, you know, under their

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arm there to represent. So here’s our

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renewed invitation, right, Daniel, for

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those who have been with us so far,

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to get to know the XMACNA program

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Partner, with very favorable conditions,

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very important ones for commissions,

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for

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representation, for—oh, I forgot that

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word, when someone

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closes the implementation, right?

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So, the implementation fees

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are entirely dedicated to the partner. It’s a

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simple process that was designed for

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everyone who approaches this

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business model to also achieve

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very important results.

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Daniel, I think we could here

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Heading towards the end, but not before

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leaving the invitation to the partner, right, the one

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00:17:13.919 --> 00:17:16.120
who has been with us so far to check out

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00:17:16.120 --> 00:17:18.439
our website, talk to Herbs, and there

365
00:17:18.439 --> 00:17:20.720
on the XMACNA website.

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There's also the partner menu, right, within the

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which you can find more information about

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this and join our team,

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which has been a very successful team and that

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is growing, in short, at a very

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significant speed even in these few

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months of operation. Anyway, I wanted

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to also head towards the end here,

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reinforcing this invitation to those who

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have been with us so far.

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>> Wonderful. And folks, I'd like to

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take this moment to say something

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as well, which is this: from the moment

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we start to

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interact with these tools and

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we start to understand the amount of

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possibilities, right, that we've listed

383
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[snoring]

384
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some of them, it's normal to have

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a phenomenon where you go from zero to a hundred,

386
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right? So you say, look, there was no

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automation, no artificial intelligence

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in the business, now I want

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everything. So, my tip for you

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whether you're a partner or

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Entrepreneur who is looking to

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implement in your business or you

393
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partner there and helping entrepreneurs to

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implement, right, intelligence in the

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artificial in the business, start with a

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point. So, see there what is your

397
00:18:41.280 --> 00:18:43.120
biggest challenge. So, for example, ah, the

398
00:18:43.120 --> 00:18:45.480
my biggest challenge is customer service.

399
00:18:45.480 --> 00:18:47.799
So, let's go for a digital employee

400
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for customer service. So, the biggest challenge is

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00:18:50.799 --> 00:18:53.840
content creation. So, let's go for the

402
00:18:53.840 --> 00:18:55.919
Orfeu, which is a tool for content creation,

403
00:18:55.919 --> 00:18:58.280
right, and so on.

404
00:18:58.280 --> 00:19:02.720
So, uh, focus on one challenge, understand

405
00:19:02.720 --> 00:19:04.919
the context of artificial intelligence

406
00:19:04.919 --> 00:19:07.799
in this challenge and from there start to

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00:19:07.799 --> 00:19:11.159
expand so you don't have that uh

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00:19:11.159 --> 00:19:13.760
famous and I, I try to avoid a bit

409
00:19:13.760 --> 00:19:16.000
of the clichés, but that famous

410
00:19:16.000 --> 00:19:18.400
Netflix effect, right, where you look there,

411
00:19:18.400 --> 00:19:19.799
there's a lot of stuff and in the end you

412
00:19:19.799 --> 00:19:22.400
end up not implementing anything because you get

413
00:19:22.400 --> 00:19:24.280
lost there in a bunch of issues.

414
00:19:24.280 --> 00:19:27.919
So, focus on one point there of your

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client or your business and uh with

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certainty count on XMACNA there to

417
00:19:33.720 --> 00:19:36.400
for that, right? And now, just one for us

418
00:19:36.400 --> 00:19:38.080
to wrap up here, look how interesting, right?

419
00:19:38.080 --> 00:19:41.679
On my social media I posted

420
00:19:41.679 --> 00:19:44.280
there a question box saying

421
00:19:44.280 --> 00:19:45.960
like this: "Put your niche here and I

422
00:19:45.960 --> 00:19:48.919
will show you how you can

423
00:19:48.919 --> 00:19:50.799
automate your business, right?" And then

424
00:19:50.799 --> 00:19:53.440
one of the partners there mentioned

425
00:19:53.440 --> 00:19:55.240
digital employees and I sent it to

426
00:19:55.240 --> 00:19:56.799
Aurora, I said: "Aurora, how do you

427
00:19:56.799 --> 00:19:58.880
sell digital employees there?

428
00:19:58.880 --> 00:20:01.280
And then she replied to me here,

429
00:20:01.280 --> 00:20:03.600
I'll share it so you can understand the

430
00:20:03.600 --> 00:20:07.039
level of this and where it's going.

431
00:20:07.039 --> 00:20:08.559
To sell digital employees from

432
00:20:08.559 --> 00:20:10.480
XMACNA, I start by understanding the needs

433
00:20:10.480 --> 00:20:12.760
of the company. Volume of service,

434
00:20:12.760 --> 00:20:15.000
processes that can be automated and

435
00:20:15.000 --> 00:20:17.360
lead qualification challenges.

436
00:20:17.360 --> 00:20:19.720
I present the benefits: 24-hour service,

437
00:20:19.720 --> 00:20:22.400
hours, up to 70% reduction in operational

438
00:20:22.400 --> 00:20:24.679
costs, automatic lead qualification,

439
00:20:24.679 --> 00:20:27.240
and easy integration with systems already

440
00:20:27.240 --> 00:20:29.120
used by the client. I show how the

441
00:20:29.120 --> 00:20:31.039
solution can speed up sales, free up the

442
00:20:31.039 --> 00:20:33.159
human team for strategic tasks

443
00:20:33.159 --> 00:20:35.000
and ensure that only qualified leads

444
00:20:35.000 --> 00:20:37.280
reach the sales team.

445
00:20:37.280 --> 00:20:39.280
The next step is to schedule a conversation

446
00:20:39.280 --> 00:20:41.080
to understand the client's situation

447
00:20:41.080 --> 00:20:44.159
and design the best solution.

448
00:20:44.159 --> 00:20:46.000
Want to know more? Let's schedule a

449
00:20:46.000 --> 00:20:47.240
meeting.

450
00:20:47.240 --> 00:20:48.640
>> So, uh, in this

451
00:20:48.640 --> 00:20:49.919
>> Very good. Then we don't know

452
00:20:49.919 --> 00:20:53.200
why people send kisses to FD, right?

453
00:20:53.200 --> 00:20:55.000
Like, man, it's really impressive.

454
00:20:55.000 --> 00:20:57.360
Very cool. Exactly.

455
00:20:57.360 --> 00:20:59.559
So, we are talking

456
00:20:59.559 --> 00:21:02.360
about this level of quality, of

457
00:21:02.360 --> 00:21:05.320
information at any time there, right?

458
00:21:05.320 --> 00:21:07.600
And you, as you saw here, by

459
00:21:07.600 --> 00:21:09.559
audio, so I asked her to

460
00:21:09.559 --> 00:21:11.039
send me an audio, she sent me an

461
00:21:11.039 --> 00:21:13.679
audio and I asked for it by telling her

462
00:21:13.679 --> 00:21:16.400
also via audio. So, it's multi. And

463
00:21:16.400 --> 00:21:17.679
another thing, Daniel, I think it's worth

464
00:21:17.679 --> 00:21:20.200
mentioning, right, the prices, the

465
00:21:20.200 --> 00:21:22.240
product prices are very

466
00:21:22.240 --> 00:21:24.880
affordable, they were made and

467
00:21:24.880 --> 00:21:26.919
designed as a business model for

468
00:21:26.919 --> 00:21:30.039
any business. So, anyway, it's worth

469
00:21:30.039 --> 00:21:32.320
it for you who have followed us so far,

470
00:21:32.320 --> 00:21:34.840
to learn more about the possibility of

471
00:21:34.840 --> 00:21:37.840
being with us as a partner in our

472
00:21:37.840 --> 00:21:40.760
representation program. And here is,

473
00:21:40.760 --> 00:21:43.400
Daniel, my thanks to you as well,

474
00:21:43.400 --> 00:21:45.440
for the opportunity for us to have today

475
00:21:45.440 --> 00:21:48.039
gone a bit deeper into this topic. You who

476
00:21:48.039 --> 00:21:50.039
have followed us, also share this

477
00:21:50.039 --> 00:21:51.760
content with anyone else who might be

478
00:21:51.760 --> 00:21:54.039
interested in it. Thank you very much and

479
00:21:54.039 --> 00:21:55.320
see you next time.

480
00:21:55.320 --> 00:21:59.000
>> Thanks, everyone. All the best. Thank you.