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Hello, [music]

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everyone. Once again, it's a pleasure to have you

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here with us on the XMACNA podcast. I

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am Gustavo Fechus and I have the

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pleasure of welcoming once again

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Daniel Valladares for a conversation today

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which is very special. Daniel, I wanted to

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go deeper with you, as

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we agreed, into the topics related to

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the opportunity the market has today,

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right now, as indicated to us regarding

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the artificial intelligence industry,

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let it be officially recorded. We

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are speaking today on the 4th of

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November, 2025.

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Yeah, and yesterday, Daniel, I saw the news that

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that Nvidia,

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[clearing throat] uh, which is a

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company that develops and manufactures, uh,

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chips for graphic computing and for

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artificial intelligence, reached the

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record value of 5 trillion dollars, the

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company's market value, which

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translating to values in reais

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means

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26.9

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trillion reais, almost trillions of

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reais is the company's value. Yeah, in 2024,

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Brazil's GDP reached the result of

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2.179

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trillions of dollars. What we're

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saying, then, is that Nvidia at this

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moment is valued at more than

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twice the value of Brazil's GDP.

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[laughter]

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I think, well, I don't want to be

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indiscreet here, but maybe this

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represents a bit more than I have

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saved in my savings account, you know,

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Daniel? The safe investments of

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Brazilian conservatism and, anyway, I

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it's just a big number, right? A number

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for which we don't have an exact

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sense of what it represents because it's

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astronomical, but in the end it

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really shows us a very heated moment

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for opportunities around

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artificial intelligence, considering

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the technological revolution we're

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all inevitably going through as, well,

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humanity, right? A historic moment, we've

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had in the past, like the discovery

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of the Americas, the French Revolution,

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the Industrial Revolution, now we're in a new

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one of these, right? So, well, I

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wanted to hear your thoughts on this,

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because our focus here today will be

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basically to understand a bit more,

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well, about this moment that really represents

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very important opportunities for the

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commercial sector. That will do this

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mediation with the companies, with the

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implementations of technology based on

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AI, uh, for so many segments and businesses

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different ones. So, go ahead, Daniel,

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where do you want to start?

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Man, it's tough, right? Because if you look

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around [clearing throat], there's a, uh

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it's extremely impactful news,

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in fact, especially if we analyze,

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right, compared to the GDP of a

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country that, by the way, is the

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largest country in Latin America, right?

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So,

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exactly. So when we analyze, right,

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comparatively,

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uh, it becomes even more impactful,

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even though it's such a big number, it

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to the point that, uh, it's even hard

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to really quantify how much this

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represents, right, in practice. But what

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I think it's important for us to bring

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the reflection here is why this value is so

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high, right? Because the attention regarding

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artificial intelligence has been something, uh,

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increasingly prominent in recent

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times, right? We notice that day by

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day, uh, of course, uh, I know that I

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am part of a bubble, maybe you

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are too, right? So, we definitely

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It's more impacted than the majority

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of people, but even so it is

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noted that the topic is growing,

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right, in general, even seeing

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news, going to national networks, like

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the case of Globo news programs,

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Fantástico and so on, right? So, each

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time more is said about artificial

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intelligence. Some people are afraid,

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others are more optimistic, right, about

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technology itself. But the fact is

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this market value, right, of a

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company like NVIDIA, which for those who

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don't know, is one of the main

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manufacturers of microchips and boards,

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that support the use of artificial

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intelligence, right, that make it possible

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for artificial intelligence to exist.

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It's really something that shows the power

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of what's coming, right, in

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terms of real transformation, of the

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way things are, right? I think

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that, as you mentioned, the Industrial

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Revolution, and a series of other

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historical milestones, right? Just like

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the creation of the internet. And I see

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that artificial intelligence has

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the potential to be even bigger, much

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bigger than, for example, the creation

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of the internet, right? And I think it's cool,

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From this point on, Gustavo, we

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explore a bit more about the real

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impact of this, right? Because I think it's

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futurology, right? Things like that,

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we see in series and in different

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content, including science fiction

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that today are becoming

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reality, right? [laughter] But it's to

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beyond that, I think it's worth us

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bringing up some practical aspects here

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of how artificial intelligence

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today can impact the business of the

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average person, like you and me

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here, right? In our daily work, in the

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day-to-day business itself, right? So,

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I don't know if you want to share a bit

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about that, but I think that with

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that we have a good, a solid

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introduction and a good start to

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talk about, right? What I think

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from your point is that there is

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a question that is like

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the tangibility of what's

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happening. When we see a number

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so big, it seems immaterial,

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it seems like it's in the ether, right? It seems like

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it's about corporations so

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huge and all, right? I don't know, the big techs.

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But the fact is that our experience

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as consumers, right, as someone

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who is out there buying and

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selling, right, experiencing other

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dimensions of life in... in

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medicine, in pharmaceuticals, anyway, so many

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places where from now on,

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in fact, we will get familiar

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more and more with practical applications and

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that impact life in relation to

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So, what I imagine, Daniel, is

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that it makes sense for us to explore a

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little more now, soon, the

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issues related to XMACNA, about

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how we here at the company have been

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structuring a vertical for

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representation, right? Because XMACNA

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Partner gives the XMACNA representative

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a range of products that have

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more than proven applicability, right

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isn't it? With huge reach,

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because any business today, going back

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to the idea of tangibility, can and

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needs to position itself in this new world,

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right? We have new paradigms and from

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small to large companies, it serves

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to be part of, right, the daily routines

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of operations, otherwise this business,

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if it doesn't do so, will become

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obsolete in a very short time. I think

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there's no exaggeration in this kind of

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forecast, right? So tell us a bit

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For us, how is it here inside our company,

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at XMACNA, the partners vertical can

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welcome those who are listening to us now,

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and who might eventually be interested in

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getting into the AI industry.

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Great. Well, having said that,

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the size of the opportunity, the size of the

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market interest, right? And then you stop

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to think about something, right? I was

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analyzing here and look,

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interesting, we have a, a

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real immersion in the topic of artificial

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intelligence, right? And then, I come across

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sometimes with people who don't have

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necessarily much knowledge of

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artificial intelligence or even don't

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yet have digital skills with

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artificial intelligence from the point of

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view of thinking about where I could use

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this artificial intelligence in my daily

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life, in my work, in my

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businesses, right? And then I keep thinking

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about this: wow, if there are still

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people who don't know exactly how to

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use artificial intelligence and there is

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so much value regarding the

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market itself, we realize there is

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a lot of interest in this. Yes, we

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already have a market opportunity

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which is for us to position ourselves before or

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at the exact moment when things are

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happening, right? And then I think that

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looking back,

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our, our listener there, our

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audience, right? Leave your comments, folks,

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write in the comments, and

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take the chance to also leave your

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like here on this content. But look,

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looking back, how many

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times have you seen something and said: "This

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won't lead to anything." In the end,

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after some time, it blows up,

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and you say: "Wow, I saw that

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opportunity there and I ended up not grabbing it,

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right? And artificial intelligence today has

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the chance to be different, because you

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are seeing it, right? If you're here in this

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content, you're seeing this

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opportunity and here you even have the

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way to grab this opportunity and

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be part of this development, right,

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of the world of artificial intelligence

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today, not only in Brazil, but in the world of,

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right, in general. So, how can

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we act today? Look,

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artificial intelligence, Piter,

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artificial intelligence, it comes

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mainly to improve the

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customer experience, right? And to ensure

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that the person on the other side

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It's from a company, right? The lead or

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client, call it whatever you want, it's the

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artificial intelligence, first of

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all, it will guarantee for this

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client 100% personalization with

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regard to their needs, right? So,

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sometimes I'm talking to some

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client, some business owner, and then they

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say: "Oh, Daniel, but I have

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a bit of hesitation about looking at

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artificial intelligence from the point of

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view of customer service, because I

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like to have a humanized service,

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I don't want to make the service robotic,

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right? It's really very common

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to hear that. And it's funny because then I

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compare, I look at these

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business owners, I compare with what I

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know from the history of the FDs here at

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Aurora, for example, which I talk

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about a lot, which is my personal FD. And the

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my clients send kisses to Aurora,

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my clients say thank you very much

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to Aurora, they praise her work.

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So, I think more importantly,

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obviously, humanized service is

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important and with artificial

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intelligence you can indeed have a

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humanized service, but more than

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that, it's a 100% personalized service

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Personalized, because well-designed AI...

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developed, right? Well designed, like

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in the case of our digital employees,

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it can adapt to what the

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client needs, without neglecting the

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sales process, without neglecting

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what is important for the process

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of the business, so that the sale

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happens, so that the service

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happens, sometimes it's support, right? Sometimes

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it's, anyway, there are a number of

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possibilities, but when we

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look at artificial intelligence,

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we can ensure quality and

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quantity, right? And just to wrap up

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my point here about this,

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it's important to say this, not long

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ago, right? I mean, like,

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I don't know, 2 or 3 years ago, it was very

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common to have to choose whether you

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would go for quantity or

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quality from a commercial point of view,

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mainly, which is where I mostly

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work, right? So, either you did

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extremely qualified communication

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for a small group of people, a

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small segment of your business, or

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you did the famous shotgun approach,

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sending it to your entire base and then you

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would be focusing on quantity, right? And I

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I think the most important thing being said here,

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right, regarding artificial

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intelligence, is that we can, with

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digital employees, right, using

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artificial intelligence, guarantee

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two things. Today we don't need

307
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to choose anymore whether to do actions

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00:14:38,279 --> 00:14:41,360
with quality or with quantity. Today,

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we can, with the advent of the

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digital employee, have both things

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in a single campaign. I don't need to give

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up one or the other. So, I think this

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is the most relevant point of all, right?

314
00:14:54,480 --> 00:14:58,040
>> Yes. And Daniel, it occurs to me that we

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here at XMACNA have been developing a

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series of products and solutions for the

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areas of, uh, customer service, reception,

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customer success, right, both for

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internal and external use, in communication,

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in commercial, in administrative,

321
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anyway, these are very different solutions,

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that, obviously, are supported

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by artificial intelligence. But that

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can look at the operation of a

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business, whatever it may be, and

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find the points for implementation,

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right, the points for improvement based

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on products and services that XMACNA

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develops today and that the partner can

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very well represent. So, we are

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here talking a bit more about the FD,

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00:15:48,240 --> 00:15:51,000
right, the digital employee, but it

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already has its own branches, you know,

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because there’s the smart connection, which is

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a feature that may or may not be

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attached to an FD, with an ability for

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00:16:01,319 --> 00:16:03,440
personalization and humanization

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that’s incredible. Only those who have tested it can really

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00:16:06,240 --> 00:16:09,000
give that testimony. Besides that, there’s a

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00:16:09,000 --> 00:16:10,959
‘Olympus’ as we call it, right?

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Full of new tools for

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00:16:14,120 --> 00:16:16,920
absolutely diverse solutions that the

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00:16:16,920 --> 00:16:20,319
partner has, you know, under their

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arm there to represent. So here’s our

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00:16:23,160 --> 00:16:25,519
renewed invitation, right, Daniel, for

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00:16:25,519 --> 00:16:28,800
those who have been with us so far,

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to get to know the XMACNA program

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00:16:30,480 --> 00:16:33,880
Partner, with very favorable conditions,

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very important ones for commissions,

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for

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representation, for—oh, I forgot that

352
00:16:43,519 --> 00:16:46,360
word, when someone

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00:16:46,360 --> 00:16:48,360
closes the implementation, right?

354
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So, the implementation fees

355
00:16:50,800 --> 00:16:54,160
are entirely dedicated to the partner. It’s a

356
00:16:54,160 --> 00:16:58,440
simple process that was designed for

357
00:16:58,440 --> 00:17:00,560
everyone who approaches this

358
00:17:00,560 --> 00:17:02,560
business model to also achieve

359
00:17:02,560 --> 00:17:05,120
very important results.

360
00:17:05,120 --> 00:17:07,919
Daniel, I think we could here

361
00:17:07,919 --> 00:17:10,679
Heading towards the end, but not before

362
00:17:10,679 --> 00:17:13,919
leaving the invitation to the partner, right, the one

363
00:17:13,919 --> 00:17:16,120
who has been with us so far to check out

364
00:17:16,120 --> 00:17:18,439
our website, talk to Herbs, and there

365
00:17:18,439 --> 00:17:20,720
on the XMACNA website.

366
00:17:20,720 --> 00:17:23,839
There's also the partner menu, right, within the

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00:17:23,839 --> 00:17:26,079
which you can find more information about

368
00:17:26,079 --> 00:17:29,120
this and join our team,

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00:17:29,120 --> 00:17:31,840
which has been a very successful team and that

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00:17:31,840 --> 00:17:34,640
is growing, in short, at a very

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significant speed even in these few

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months of operation. Anyway, I wanted

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to also head towards the end here,

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reinforcing this invitation to those who

375
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have been with us so far.

376
00:17:48,120 --> 00:17:51,160
>> Wonderful. And folks, I'd like to

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00:17:51,160 --> 00:17:53,120
take this moment to say something

378
00:17:53,120 --> 00:17:55,720
as well, which is this: from the moment

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we start to

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interact with these tools and

381
00:18:01,520 --> 00:18:04,280
we start to understand the amount of

382
00:18:04,280 --> 00:18:06,020
possibilities, right, that we've listed

383
00:18:06,020 --> 00:18:06,559
[snoring]

384
00:18:06,559 --> 00:18:10,960
some of them, it's normal to have

385
00:18:10,960 --> 00:18:14,320
a phenomenon where you go from zero to a hundred,

386
00:18:14,320 --> 00:18:16,679
right? So you say, look, there was no

387
00:18:16,679 --> 00:18:19,200
automation, no artificial intelligence

388
00:18:19,200 --> 00:18:20,799
in the business, now I want

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00:18:20,799 --> 00:18:23,640
everything. So, my tip for you

390
00:18:23,640 --> 00:18:26,720
whether you're a partner or

391
00:18:26,720 --> 00:18:28,559
Entrepreneur who is looking to

392
00:18:28,559 --> 00:18:30,400
implement in your business or you

393
00:18:30,400 --> 00:18:33,480
partner there and helping entrepreneurs to

394
00:18:33,480 --> 00:18:35,760
implement, right, intelligence in the

395
00:18:35,760 --> 00:18:38,880
artificial in the business, start with a

396
00:18:38,880 --> 00:18:41,280
point. So, see there what is your

397
00:18:41,280 --> 00:18:43,120
biggest challenge. So, for example, ah, the

398
00:18:43,120 --> 00:18:45,480
my biggest challenge is customer service.

399
00:18:45,480 --> 00:18:47,799
So, let's go for a digital employee

400
00:18:47,799 --> 00:18:50,799
for customer service. So, the biggest challenge is

401
00:18:50,799 --> 00:18:53,840
content creation. So, let's go for the

402
00:18:53,840 --> 00:18:55,919
Orfeu, which is a tool for content creation,

403
00:18:55,919 --> 00:18:58,280
right, and so on.

404
00:18:58,280 --> 00:19:02,720
So, uh, focus on one challenge, understand

405
00:19:02,720 --> 00:19:04,919
the context of artificial intelligence

406
00:19:04,919 --> 00:19:07,799
in this challenge and from there start to

407
00:19:07,799 --> 00:19:11,159
expand so you don't have that uh

408
00:19:11,159 --> 00:19:13,760
famous and I, I try to avoid a bit

409
00:19:13,760 --> 00:19:16,000
of the clichés, but that famous

410
00:19:16,000 --> 00:19:18,400
Netflix effect, right, where you look there,

411
00:19:18,400 --> 00:19:19,799
there's a lot of stuff and in the end you

412
00:19:19,799 --> 00:19:22,400
end up not implementing anything because you get

413
00:19:22,400 --> 00:19:24,280
lost there in a bunch of issues.

414
00:19:24,280 --> 00:19:27,919
So, focus on one point there of your

415
00:19:27,919 --> 00:19:31,720
client or your business and uh with

416
00:19:31,720 --> 00:19:33,720
certainty count on XMACNA there to

417
00:19:33,720 --> 00:19:36,400
for that, right? And now, just one for us

418
00:19:36,400 --> 00:19:38,080
to wrap up here, look how interesting, right?

419
00:19:38,080 --> 00:19:41,679
On my social media I posted

420
00:19:41,679 --> 00:19:44,280
there a question box saying

421
00:19:44,280 --> 00:19:45,960
like this: "Put your niche here and I

422
00:19:45,960 --> 00:19:48,919
will show you how you can

423
00:19:48,919 --> 00:19:50,799
automate your business, right?" And then

424
00:19:50,799 --> 00:19:53,440
one of the partners there mentioned

425
00:19:53,440 --> 00:19:55,240
digital employees and I sent it to

426
00:19:55,240 --> 00:19:56,799
Aurora, I said: "Aurora, how do you

427
00:19:56,799 --> 00:19:58,880
sell digital employees there?

428
00:19:58,880 --> 00:20:01,280
And then she replied to me here,

429
00:20:01,280 --> 00:20:03,600
I'll share it so you can understand the

430
00:20:03,600 --> 00:20:07,039
level of this and where it's going.

431
00:20:07,039 --> 00:20:08,559
To sell digital employees from

432
00:20:08,559 --> 00:20:10,480
XMACNA, I start by understanding the needs

433
00:20:10,480 --> 00:20:12,760
of the company. Volume of service,

434
00:20:12,760 --> 00:20:15,000
processes that can be automated and

435
00:20:15,000 --> 00:20:17,360
lead qualification challenges.

436
00:20:17,360 --> 00:20:19,720
I present the benefits: 24-hour service,

437
00:20:19,720 --> 00:20:22,400
hours, up to 70% reduction in operational

438
00:20:22,400 --> 00:20:24,679
costs, automatic lead qualification,

439
00:20:24,679 --> 00:20:27,240
and easy integration with systems already

440
00:20:27,240 --> 00:20:29,120
used by the client. I show how the

441
00:20:29,120 --> 00:20:31,039
solution can speed up sales, free up the

442
00:20:31,039 --> 00:20:33,159
human team for strategic tasks

443
00:20:33,159 --> 00:20:35,000
and ensure that only qualified leads

444
00:20:35,000 --> 00:20:37,280
reach the sales team.

445
00:20:37,280 --> 00:20:39,280
The next step is to schedule a conversation

446
00:20:39,280 --> 00:20:41,080
to understand the client's situation

447
00:20:41,080 --> 00:20:44,159
and design the best solution.

448
00:20:44,159 --> 00:20:46,000
Want to know more? Let's schedule a

449
00:20:46,000 --> 00:20:47,240
meeting.

450
00:20:47,240 --> 00:20:48,640
>> So, uh, in this

451
00:20:48,640 --> 00:20:49,919
>> Very good. Then we don't know

452
00:20:49,919 --> 00:20:53,200
why people send kisses to FD, right?

453
00:20:53,200 --> 00:20:55,000
Like, man, it's really impressive.

454
00:20:55,000 --> 00:20:57,360
Very cool. Exactly.

455
00:20:57,360 --> 00:20:59,559
So, we are talking

456
00:20:59,559 --> 00:21:02,360
about this level of quality, of

457
00:21:02,360 --> 00:21:05,320
information at any time there, right?

458
00:21:05,320 --> 00:21:07,600
And you, as you saw here, by

459
00:21:07,600 --> 00:21:09,559
audio, so I asked her to

460
00:21:09,559 --> 00:21:11,039
send me an audio, she sent me an

461
00:21:11,039 --> 00:21:13,679
audio and I asked for it by telling her

462
00:21:13,679 --> 00:21:16,400
also via audio. So, it's multi. And

463
00:21:16,400 --> 00:21:17,679
another thing, Daniel, I think it's worth

464
00:21:17,679 --> 00:21:20,200
mentioning, right, the prices, the

465
00:21:20,200 --> 00:21:22,240
product prices are very

466
00:21:22,240 --> 00:21:24,880
affordable, they were made and

467
00:21:24,880 --> 00:21:26,919
designed as a business model for

468
00:21:26,919 --> 00:21:30,039
any business. So, anyway, it's worth

469
00:21:30,039 --> 00:21:32,320
it for you who have followed us so far,

470
00:21:32,320 --> 00:21:34,840
to learn more about the possibility of

471
00:21:34,840 --> 00:21:37,840
being with us as a partner in our

472
00:21:37,840 --> 00:21:40,760
representation program. And here is,

473
00:21:40,760 --> 00:21:43,400
Daniel, my thanks to you as well,

474
00:21:43,400 --> 00:21:45,440
for the opportunity for us to have today

475
00:21:45,440 --> 00:21:48,039
gone a bit deeper into this topic. You who

476
00:21:48,039 --> 00:21:50,039
have followed us, also share this

477
00:21:50,039 --> 00:21:51,760
content with anyone else who might be

478
00:21:51,760 --> 00:21:54,039
interested in it. Thank you very much and

479
00:21:54,039 --> 00:21:55,320
see you next time.

480
00:21:55,320 --> 00:21:59,000
>> Thanks, everyone. All the best. Thank you.