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In today's episode, digital employees

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and infrastructure—meet the

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XMACNA Sales team.

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Hello and welcome to the XMACNA podcast.

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You know me, I’m Gustavo

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Fechus, and once again I'm here with Daniel

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Valladares.

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Yeah,

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hey everyone.

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Actually, saying 'you know me' is

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a bit presumptuous, right Daniel? Sometimes

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there might be someone

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who doesn’t know us yet, right? Isn’t it

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true? Not everyone knows who we are in the

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bakery line.

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Our family members who are

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watching this definitely know.

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A kiss for you, mom, right?

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From Chile, right, Daniel? The folks,

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that Xuxa-style kiss moment, right?

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Integrated Latin America.

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Alright. I hope everyone is

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well. Today we're here to

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talk about a very current aspect,

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isn’t that right, Daniel, something related

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to the fact that these days we have a

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natural proliferation of

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AI agents. So, if you just

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happen to have an Instagram algorithm that

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already figured out your interest for this

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Topic, you may have already noticed a

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certain inflation of solutions that

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promise the delivery of AI agents and

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eventually do actually deliver, right,

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Daniel? But I think it's really

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important today, Daniel, that we

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dig a little deeper into this distinction,

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because in practice, today, with the

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accessibility of technology,

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we actually give the opportunity for

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professionals and, let's say, adventurers

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as well, to offer and

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develop solutions that

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eventually, for certain

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businesses, specific business sizes,

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that can work very well,

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but I think there are some

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things we need to pay attention to when

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we eventually make a

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selection of suppliers, so that we

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always keep in mind the fact that

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it's not because today anyone

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can develop their own AI agent,

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that we actually have a solution

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that's ready from the

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infrastructure standpoint to serve

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professionally, which many businesses

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actually need. So, Daniel,

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choose where you'd like to take this

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discussion from here, because there's a

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A lot of people are building AI agents,

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that's just a fact, not

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an interpretation, it isn't.

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Exactly. In fact, I started by building

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my own AI agents, until

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the stars aligned and I found myself

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here with XMACNA and decided to make

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Aurora an XMACNA Digital Employee (FD), instead of

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having her as just an agent managed by me,

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mainly because of, I think, the

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topics we're going to discuss here, but

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I think there's an analogy I notice

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that's interesting, which is: AI is

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a lot like flying a plane, right?

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You get on a plane, do a

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quick visual check, see if everything's

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okay and you expect it to work,

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right? So with AI it's the same. We

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sometimes know what's on the surface,

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we see what's on the surface, but it's

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important too, especially

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right now, at this moment we're going through

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of proliferation,

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to also understand a bit of what's

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going on behind the scenes there, even

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if just a little, right, Gustavo, we

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still have some difficulty, sometimes,

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understanding what is an official API

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for WhatsApp and what is an unofficial one

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and so on. So, there are a lot of tech

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Technical stuff behind the scenes. But what

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is important to bring here for our

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listener, right? Mainly

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talking, I think, about security, which

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is an important aspect. And today, more and more,

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cyberattacks are

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spreading, okay, folks? And

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it's not like they're going to choose your

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company or your business for any

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reason. No. Today there are bots that keep

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scanning the network, looking for

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servers and trying to access those

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servers to get access, for example,

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to a database, to access

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sensitive information. So, this

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It happens quite often, right? So

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it's not that they're going, it's that sometimes

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we get that feeling: oh, but

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my business is small, my company is

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small, no one will come here to do

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a cyberattack on my business. In

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reality, they will, because they're not

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choosing by the business, they're just

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scanning the network there to see

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really, to find a server

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any server they can get into and

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then they'll decide if that data

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makes sense for them or not, right?

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So I think this security point is

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an important aspect, right? To be, uh

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Remembered here, especially in a

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moment where we have LGPD, we have

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an even greater concern from

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clients about this, right? So,

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I think it's important to bring this up and it's

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on the other hand too, which was even

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what made me give up on doing it

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managing my own

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employee to bring to

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the XMACNA structure my employee

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digital, who is Aurora, precisely

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because of having ongoing maintenance

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continuous, right? So today I don't

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need to worry about anything. In

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fact, she will be running there,

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working. If at any moment I

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identify something that's not right or

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decide to change a product, I changed a

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product price, I did a promotion for

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Consumer Month that we just

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we are finishing Consumer Month

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here, right? So, yeah, looking at this,

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it's much simpler, because today I

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am just a WhatsApp away from support

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to talk and say: "Hey, guys, I

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need this to be updated and

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while that's being done, I'm

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going on with my life, working,

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talking to clients, having

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meetings, making calls, which is what

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will it really bring results for my

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business, right? So, I think that's the key

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point here, right, Gustavo? I'd like to

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hear from you too. First, I think from the

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infrastructure point of view, right,

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because we are a part that

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usually the end client doesn't

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see, and it's natural that they don't, right,

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when you hire a Salesforce, a

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CRM, any CRM, you don't go there

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to find out which server they're

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using, but you simply

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expect it to work, right? And I think

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that's an important point of view to

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consider today, right? Because there are

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different ways to do this.

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Some can be scalable and

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others not. And from the security aspect

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too, I think that's another important point

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there. What do you, how do you

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see this? How has it been

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also your experience in this

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world, in that sense,

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>> Daniel? Well, an image that comes to mind is

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that with an iceberg, from the outside we only see

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the tip, right?

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Exactly.

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>> And there's something else, which is this, it's not

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up to the client, but actually for

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us to be able to support a structure of

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Thousands of FDs, right, employees

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digital employees currently in circulation, hundreds of

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thousands of, uh, interactions per day, uh, the

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we obviously need to, uh, take care of

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uh, an infrastructure that,

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anyway, as an individual, a CPF

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alone there in the garage, uh, won't be,

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obviously able to deliver, right?

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So, uh, I think you brought up this

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dimension of security, which is an aspect,

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obviously, let's say, uh, it's not

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on display, right, talking about security, uh,

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but it's something we need to

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consider and here, uh, with the

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XMACNA solutions also have this

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pretty well solved. I think there's

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another dimension too, which is good, the

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world is complex and behind an

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initial solution, another

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type of demand can arise, for example, integration

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demands. So, how do we

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have a team, right, and need to have a

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tech team also ready to interact with

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other systems and absorb other, uh,

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solutions that in an operational chain will

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make sense for a business.

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So, I think that's another aspect

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that's important. There's the support dimension,

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24/7 support, quick resolution,

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uh, for problems that, anyway, the world

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It's also made of ether, isn't it?

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Like, this immaterial thing that

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we don't know the reason why sometimes

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it has issues. Well, that it has issues,

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it does, guys. This isn't magic, it's

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work. So, we

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also have solutions and it's necessary

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to look at this aspect, right, of how

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the various products available today

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don't necessarily cover all

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this backstage, right, Daniel? It's

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basically what we're

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talking about. And ultimately, what we

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also get as a result is the effect of

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stability even at scale.

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So, the solution we've been

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developing, right, that now we

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are even relaunching XMACNA Sales with

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the digital employee as part

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of this product, but it also

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includes a conversation portal,

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where we manage all the

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relationships that the digital employees handle

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autonomously

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and interact with your human team. And

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besides the conversation portal, an intelligent CRM

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that also allows us

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to relieve the entrepreneur from the

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glorious task of filling it out

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every day. So, let's see that we

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Here it started, Daniel, dealing with a

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contemporary topic, as I mentioned,

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which is the proliferation of market

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agents to characterize a robust solution

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which is the XMACNA sales platform, within

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which we have digital employees,

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conversation portal and smart CRM,

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with a whole infrastructure that no one

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who only sees the tip of the iceberg can

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imagine, but that gives the client

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end security, support, and scale,

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you know, peace of mind in operations

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so that we have, even when facing

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any difficulties, a quick

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solution for any problems that

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may exist in daily operations.

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So, anyway, I think we are

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talking today, right, about

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a highly anticipated delivery. We

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even mentioned it in the last podcast

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about how now we have, for

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example, the actual tool for

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warming up leads, which is something

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very important, you know, that we

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sometimes make an initial contact,

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but then need to follow up with that person,

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right? And now we have

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solutions that also actively operate

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in this way. Full integration

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with Meta's official API, which is another

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an aspect that also brings stability

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to the operation,

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>> Even as certified partners

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official partners of Meta, right? I think that's

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important to mention as well.

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>> In fact, Zuckerberg, whenever he comes to

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São Paulo, has a coffee at your

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house, right Daniel? That's

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>> It's true, it's true.

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>> Yes, right? The level of official status here is

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the highest, it's the top. Well,

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>> We've even been on Metaget, right?

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>> In light of these revelations, Daniel,

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I think maybe we could already

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start wrapping up.

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>> I'd like to hear from you once more

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for your final thoughts, please,

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please.

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>> Wonderful. Well, I'll even say here

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that, without much modesty, I am

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very proud when I look at

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our structure here at XMACNA, because

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a few years ago, right, Gustavo,

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when all this started and I joined the

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ship already in motion, but when I

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look back, I see, wow,

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when we created the first DFs

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there that talked on WhatsApp, right? And there

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was no one else doing that yet. And

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today, almost 5 years later, we start to

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seeing the first ads, you know, about

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look, put your digital employee

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on WhatsApp, right? They don't even call it

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digital employee, actually, which is

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just our terminology. But they

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said: "Now you have a chatbot for

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on WhatsApp, right? That's how I usually see

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the ads that show up for me. And

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while, you know, I see the market out there

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waking up to AI chatbots, we

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already have our digital employees

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including with a platform for

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CRM service and actually being a

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real employee, right? So, this

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makes me really excited. And just so I can

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even at the risk of being repetitive

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here about something, but I think it's

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interesting to emphasize, you know, even the

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reason why

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digital and not just an AI agent or

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an AI chatbot, simply for the

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reason that when you hire a

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employee, you think you'll give

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that employee some resources

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so they can do their

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job, right? So, when a new

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employee arrives, you give them

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usually a laptop, a phone, right,

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to that employee, so they can work

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there, you know, within your systems,

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from your business ecosystem there.

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So, the digital employee is

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exactly that, right? And when we

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talk about integration, we are

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talking about giving it a tool

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so it can work together with your

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human team, right? So, uh, the

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first tool is the cell phone, which we

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provide to it with WhatsApp,

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right? So that's the first point. Uh,

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but we also provide a laptop there

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so it can use the CRM, so it can

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work within this

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ecosystem. And there are several other

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possibilities there, right, uh, that are

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possible to work on within

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this context, right? So, I think that's why

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it's always important for us to

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highlight this aspect here, right,

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Gustavo, about the employee, right? So,

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why is it a digital employee and not

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an agent? It's an employee because, in

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fact, you will feel like

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you'll want to leave a

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chair for this digital employee next to

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you, so you remember that

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it's always there, because it really is

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that's the feeling I have here today,

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for example, with Aurora. And I know that

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many of our clients also feel that way.

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that feeling that you really are

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with that person there, because it's a

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staff member who is actually

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updating your CRM, doing everything.

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Yesterday I was even in a meeting, I asked

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Aurora, hey, send a PDF here, send this

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turn this information into a PDF,

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send it to that person. And she sent it, the

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guy on the other side said: "Wow, that's

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cool, right?" I said: "Yeah, it's

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my actual secretary, right?" So,

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I think that's an interesting aspect

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for us to bring up here, right? So,

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anyway, that said, I want to leave here

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as a final message, folks, that

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we are evolving, right? We,

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when I say it, humanity is

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evolving in terms of the use of

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artificial intelligence. And it's important

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for you to know which partners really

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will actually be there with you, keeping

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things as up-to-date as possible, right? That's the

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our commitment here at XMACNA, right?

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Always bringing cutting-edge technology,

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always bringing innovations, right? With

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regard to the use of AI to make your

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business more efficient, to improve

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conversion, to improve sales and,

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anyway, to improve productivity in

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general, because obviously we talk

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A lot here about sales, but we

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have employees for everything you

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can imagine: finance, HR, and so on, right?

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So I think that's our message

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here.

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Alright, Daniel? Message delivered. Thank you

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once again for your courage, for your

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patience in being here sharing the

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microphones with us. And to you who

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stayed with us until now, share

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this content as well with anyone you

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think might be interested in it.

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We appreciate it. A hug and see you

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next time. We're together. Thanks, everyone.

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Bye. Bye.