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In today's episode, when AI arrives at

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school, technology in the daily life of

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education.

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Hello, everyone. Once again, welcome

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to the XMACNA podcast. I'm

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Gustavo Fechus, and I'm here once again

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with my friend Daniel Valladares, whom

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I thank for his perseverance,

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patience, and courage, right, Daniel?

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So we can continue here

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developing our topics within the scope

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of XMACNA,

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our digital employees and

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other solutions that we have been

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developing with a lot of

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purpose, right? If we think about the

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applications that our

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products have today, right, Daniel, they're truly

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very important, and we will have

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the chance to talk about them later

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about each one of them. Today, in

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particular, it seemed

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appropriate, right, Daniel, to develop the

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idea of digital employees, especially

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for the world of education.

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How can we

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take advantage of this

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technology today, not only from digital employees, but from

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AI as a whole, right, Daniel? I think we

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could expand the scope a little more

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It's broader in this area. So then,

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Daniel, what catches my attention, and so I can

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pass the word to you, is the way

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nowadays we have been thinking and already

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observing, having the experience of

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AI implementation.

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In this area, starting with the fact that

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our daily lives and our own

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experience with technology is already

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very mediated by and will continue to be by

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AI, right? So, we now have fields

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in culture increasingly embracing

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these tools more and more. I think that

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that Netflix example where they've been

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trying to hire studios that

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work with AI is one aspect of this,

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so it's like an effect of

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a movement already underway in

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our social fabric. Microsoft, Cloud,

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all the operating systems we

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work with too,

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are presenting AI integrations that, in the end,

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really make our lives much easier and

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are also, let's say,

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pedagogical, right, in how we

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can use them, with different

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tools. So, choose where

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you'd like to start, because I think

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this is a topic with many

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interfaces, right? Go ahead, take it from here,

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Daniel.

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So, man, in the world of education,

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not just education, but we have

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a series of possibilities for application

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of AI. But if we really look closely at the market

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of education, we have the possibility

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to apply it both in what we here

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in programming would call back end,

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which is the backstage, so

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for doing analysis, right? So, imagine

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just think, you

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can today analyze, process

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a lot of data and then, as you well

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said, AIs are getting more and more

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integrated in our lives, now even in Microsoft

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Office, so Office already had the

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Microsoft Copilot, and now the Cloud

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also announced plugins there to

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work inside Excel, inside

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PowerPoint, helping with these

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presentations.

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As you also mentioned, we

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have the Netflix case. Netflix

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recently bought a production company

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that was actually founded by

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Ben Affleck. It's a production company

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focused on creating films and

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content using AI, right? So, that's another

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example,

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of AI being applied.

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You can see AI getting closer to the general

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public, right? And as if that wasn't enough, there are

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there's Alexa too, right, which is already

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present in the homes of many

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Brazilians, and Amazon also

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recently announced the possibility

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of a plan in which it will include

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artificial intelligence as well

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running directly inside the

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device, which I'm not going to keep

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saying its name so I don't activate mine

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or our guest's. But

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we also have that possibility.

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All this to say what, Gustavo? That

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AI is getting closer and closer to the

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everyone, right, to people in general, because it

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started off as something in a bubble, it was just tech people,

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tech folks,

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it was, you know, just the classic nerd, locked in a

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dark room with black screens and text

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only, right? And now it's coming to light

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for everyone, in different

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formats, right? So, inside an

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Office app, on the TV with Netflix, on

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personal assistant devices,

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so it's getting closer and closer. So,

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we can see that

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in these applications, especially in the

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world of education, we can

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also bring AI even closer

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to solve basic questions there from the

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day-to-day, about the functioning of a

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school, about the functioning of a

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university, which is dealing with those

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demands that keep happening

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all the time, right? At a reception,

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at an office, right? Requesting a

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certificate, asking to resend something. I

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remember that at college there was always

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someone who would arrive there, forget their

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student card to get in, needed to go

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to the office, there was a huge line

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for you to get a little paper to

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enter. So, all these kinds of

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process today, you can have

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an AI assistant there, right, who can be

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an AI secretary, who can be an

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AI receptionist, who can be an SDRA,

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who will work in your enrollment process,

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for example, right, to support

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this process. And then, Gustavo, a

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very common question is also: but

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then will I remove all humans from the

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operation, right? And where's the, the point of

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that chat you have when meeting people, of

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having people there? And the answer here is:

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no. The idea is not to remove the

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human from the operation, but to make it so

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that those humans who are in the operation

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can dedicate their time to doing things

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there, you know, to develop roles that are

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more strategic, more important and

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those more operational tasks there,

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which in fact would be a job

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that's robotic, you know, even though it's done

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by humans, it could be carried out

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automatically there by AIs, right?

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How have you seen this happening over there

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too, Gustavo? Since you, besides this

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our XMACNA ecosystem also

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take part in this ecosystem

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educational?

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Yes. Well, Daniel, one thing that

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comes to mind is that a very common concern

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is frequent

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Uh...

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So, in the educational environment, in

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particular, right? Let's say, the school

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is a social organism that receives these

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new things a bit more slowly, right?

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It's quite true that

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an AGIS board is also a

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technology, right? It's a technology,

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period. But at the same time, uh,

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we always notice the effect of

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something new, right? So,

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at first it's understandable, it's part

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of this culture, but what I think is that it's

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unavoidable that we are

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institutionally also up to date and, uh,

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are able to incorporate these solutions,

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because, you see, the students, if your school

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doesn't want to, the students are just using, are

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using it and there are many layers and

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possibilities for applying

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technology for the benefit of the business, for

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pedagogical benefit, for the benefit of

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support. There are different

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possibilities that we already see

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and implement, right? With the

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now this concern from the school, just

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to make a point here, it is very

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frequently associated

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with the supposed artificial or

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robotic nature. Clearly, this is an

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expression of not knowing the state

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of the art, right? Because today we have

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linguistic performance

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absolutely comparable to

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human performance or even better. In

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fact, if we think from this

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perspective, the mistakes that sometimes

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someone might, you know, make or

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commit, we have from this

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perspective a lot of confidence

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in the accuracy, in the right tone

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that AI delivers today. An

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absolutely daily experience for us

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here. Every day, all the time we

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are dealing with high performance

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linguistics and this human simulation that

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is very competent, right?

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>> Uh-huh. Yeah, I understand this concern,

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I think it's very legitimate, but

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I also think it's a bit of a myth at this

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moment, you know? In the sense of saying

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that, look, it doesn't really happen in practice,

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there's a bit of openness for us

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to be quite comfortable with a tool

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that as we get to know it, we

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start gaining more confidence with

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its use, right?

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>> Yes, for sure. And there's also a

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very important point as well, which is

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the conscious use of this technology,

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right? Because it really is a technology

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that you can use for different

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things, right? And if you educate that

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student, that citizen so that

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they really understand how to make good

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use of it, right? And I think that's

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an important role that education has

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to show how to use it to

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create interesting things, right? That

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do something that really impacts

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society and the world in a positive way. I

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think this approach is interesting,

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this closeness, this touch, you know, with this

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kind of technology. And in

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fact, there's something that's really

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It's interesting when we analyze it, right?

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some of the service interactions, right here

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at XMACNA, I sometimes notice that

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our digital employees, they

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sometimes end up being even more

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friendly, more human than some

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humans I've interacted with, you know?

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to the point of receiving those messages

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automatic ones, like happy Easter, happy

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Mother's Day, and so on. And the digital employee replied:

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"Oh, thank you very much to you too,

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and to your family as well. Rabbit emojis,

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which is something, I always give this

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example here, because when I saw it,

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you know, because it was someone from my

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close circle, she sent it to a

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number I had used at some point

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as a personal number and later it became

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a corporate number. And then I received

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that, and I said: "Wow, it's already

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answered." I went to read the reply,

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and thought, it replied better than I would have.

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So, so it's really, it's really

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interesting when we look from

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this perspective, right, and realize, wow,

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really, obviously it's a

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technology, it's an artificial

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intelligence, but it really does have the

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ability to communicate, to

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relate to, I don't know if we can

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call it empathy, but at least with

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a very well-done simulation of empathy

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that makes people

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on the other side feel well taken care of,

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right? And something else you mentioned,

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Gustavo, is that students, regardless

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of anything, are already using AI.

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And more than that, parents are already

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using AI too, right? Because imagine, the

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student will often use it in a

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context maybe even for entertainment, right?

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to chat, to make a joke or to,

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anyway, even to do some task

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for real. Meanwhile, parents are

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also experiencing today

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this arrival of artificial intelligence

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in their own jobs, right?

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So, I see, for example, here there are

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some technologies I used to

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do automations and so on, right? And that was

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something that was completely unknown

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to the general public. And suddenly

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I see my wife who

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works at a pharmaceutical company

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in the architecture area, using the same

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tools as I do, right, and that the

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IT team usually uses.

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So you notice that there is a

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closer connection too and a

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greater awareness as well regarding

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to this happening with the parents. And in the end

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of the day, it's when they get in

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contact with the school, you know, they want to

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solve a specific issue there.

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So, if that issue is resolved, in

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reality, they don't really want to understand

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if it's being solved by a robot,

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by a, by a chatbot. Right? The

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important thing is to solve it and solve it as

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quickly as possible. So we are

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saying here that it's often like this

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the person doesn't even realize that

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they are talking to AI.

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>> Exactly.

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>> Yes. Absolutely plausible. We

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are not talking about his hypothesis. We are

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saying, look, this is how it works. Today, the

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state of the art we have allows us

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to precisely emulate this. It's not

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that you're tricking the person,

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nothing like that, but you're providing

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a fast, quality, and effective service

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at the time the person needs it.

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>> Exactly, whether it's with audio, with

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text, with calls, right? So, Gustavo,

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I think that's also another

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very important aspect for us to mention

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here, because when we talk about this,

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it often gives the impression that

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this AI will only interact through text,

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Right, there through writing, right, both

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reading and writing, right, the interlocutor

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writing there. But actually, no, right?

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It will also work with audio, it will

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also work by phone, uh, and by

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audio as well, and there it doesn't

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necessarily have to be in education,

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but in some clinics, right, uh,

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that we also serve here in the

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health sector. Uh, I've already had cases of

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clinics that served people who, in their

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majority, were not literate, so

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there was a difficulty with

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writing, reading. So, the digital

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assistant even helped with this

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service quickly, because the

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person would send an audio and it would reply

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also by audio, so it made it possible

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for this service, which would usually be

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a service that would take longer,

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right? Because for a human, you would have to

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listen to the audio, record an audio,

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listen to the audio, record the audio. So it's

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that also ended up making it

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more interesting and, uh, in the

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time the person needs, because

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we also need to think about the person

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on the other side, right,

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Gustavo? Because a human will have

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limited capacity to respond

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the messages. How many times on your

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WhatsApp do you end your day? Yeah,

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no, not necessarily Gustavo, who

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I know is a pro at replying on

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WhatsApp, but maybe the other person

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is more like me, who ends

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sometimes with 15 WhatsApp

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messages, 20 messages left to reply to

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still, right? So, the person on the other

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side also deserves to get a reply

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quickly, right,

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>> Daniel? I think we had

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the chance to go over some points

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that are important. Obviously, this topic

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is endless, but here is our

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recommendation for those who

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listened to us, and if it makes sense, reach out to us

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so we can go deeper into these

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points, even do a demo FT

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demonstration, understand your operation,

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understand your business. And we

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have a lot of confidence and experience

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in this kind of implementation. And to you

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who stayed with us until now, also

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our request, our invitation for you to

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share this content with anyone

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else who might be interested. Our

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thank you very much, a hug. Thank you

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too, Daniel, and see you next time.

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>> Thank you, everyone. See you soon.

