1 00:00:04,080 --> 00:00:06,399 In today's episode, where to start 2 00:00:06,399 --> 00:00:10,120 with AI in your company? 3 00:00:10,120 --> 00:00:11,920 Hello, everyone. Welcome to 4 00:00:11,920 --> 00:00:14,799 another XMACNA podcast. I'm 5 00:00:14,799 --> 00:00:17,160 Gustavo Fechus. Today we're here with 6 00:00:17,160 --> 00:00:19,160 Daniel Valladares, whom I thank 7 00:00:19,160 --> 00:00:21,640 very much for his courage, patience, and 8 00:00:21,640 --> 00:00:24,640 companionship. We have been discussing 9 00:00:24,640 --> 00:00:27,320 weekly important topics regarding 10 00:00:27,320 --> 00:00:29,320 the world of artificial intelligence, 11 00:00:29,320 --> 00:00:32,079 its interfaces, its 12 00:00:32,079 --> 00:00:35,480 technical and social implications, and so on, 13 00:00:35,480 --> 00:00:38,719 every week we've chosen a 14 00:00:38,719 --> 00:00:41,879 different angle to develop 15 00:00:41,879 --> 00:00:46,239 our reflections here. Well, today, 16 00:00:46,239 --> 00:00:49,760 Daniel, I'd like to invite you to 17 00:00:49,760 --> 00:00:52,680 reflect on the following hypothesis. 18 00:00:52,680 --> 00:00:56,559 Let's imagine I have a company that 19 00:00:56,559 --> 00:01:00,199 here in 2026, when we're recording this 20 00:01:00,199 --> 00:01:06,280 content, still resists 21 00:01:06,280 --> 00:01:08,759 the times using 22 00:01:08,759 --> 00:01:13,799 notebooks for credit, paper clips and 23 00:01:13,799 --> 00:01:17,960 other processes suited to the age of the 24 00:01:17,960 --> 00:01:21,360 Aztecs, Mayas, and Incas, right, with 25 00:01:21,360 --> 00:01:23,360 all the technology that of course those 26 00:01:23,360 --> 00:01:25,920 peoples developed in their time, but which 27 00:01:25,920 --> 00:01:28,840 is already technology that, let's agree, 28 00:01:28,840 --> 00:01:33,640 considering today's technological age, we 29 00:01:33,640 --> 00:01:36,759 live in and experience, maybe 30 00:01:36,759 --> 00:01:38,240 there have been some changes since then. 31 00:01:38,240 --> 00:01:39,439 Here. Well, given... 32 00:01:39,439 --> 00:01:41,479 I was going to say those were techniques... 33 00:01:41,479 --> 00:01:44,439 Vintage, but I think it even predates... 34 00:01:44,439 --> 00:01:46,719 Even vintage itself. 35 00:01:46,719 --> 00:01:48,280 Vintage is the concept, so to speak, 36 00:01:48,280 --> 00:01:51,520 anachronistic for, you know, this 37 00:01:51,520 --> 00:01:55,200 understanding, but debates 38 00:01:55,200 --> 00:01:59,200 aside, let's imagine a company 39 00:01:59,200 --> 00:02:01,920 that hasn't yet noticed the 40 00:02:01,920 --> 00:02:05,399 implementations and efficiencies that 41 00:02:05,399 --> 00:02:08,119 AI brings to the whole operation, right? 42 00:02:08,119 --> 00:02:11,760 And someone has come across 43 00:02:11,760 --> 00:02:13,480 our current provocation. We've 44 00:02:13,480 --> 00:02:16,480 talked a lot about where to start 45 00:02:16,480 --> 00:02:18,280 with AI. Let's imagine someone 46 00:02:18,280 --> 00:02:20,959 convinced or open to being convinced 47 00:02:20,959 --> 00:02:23,360 that they should start, but hasn't yet. There's 48 00:02:23,360 --> 00:02:26,840 a company with its various departments. Well, 49 00:02:26,840 --> 00:02:29,000 well, if someone asked you where to 50 00:02:29,000 --> 00:02:31,519 start, Daniel, how would you 51 00:02:31,519 --> 00:02:34,599 advise this person? I understand that 52 00:02:34,599 --> 00:02:37,120 part of our audience who are already ahead 53 00:02:37,120 --> 00:02:39,319 on this topic may also 54 00:02:39,319 --> 00:02:41,840 relate to your 55 00:02:41,840 --> 00:02:43,920 contributions as well, please. 56 00:02:43,920 --> 00:02:46,200 Well, I’d click the link here in the 57 00:02:46,200 --> 00:02:48,560 description, call Hermes, and that's it, 58 00:02:48,560 --> 00:02:52,480 thanks a lot for tuning in. 59 00:02:52,480 --> 00:02:52,879 Don't say that, 60 00:02:52,879 --> 00:02:55,159 it's great to have you here, that's it. 61 00:02:55,159 --> 00:02:56,440 Alright. 62 00:02:56,440 --> 00:02:59,159 No, jokes aside, man. 63 00:02:59,159 --> 00:03:04,080 I would start by analyzing my 64 00:03:04,080 --> 00:03:06,640 process and understanding where I have 65 00:03:06,640 --> 00:03:08,200 today 66 00:03:08,200 --> 00:03:10,000 bottlenecks, right? Where I have 67 00:03:10,000 --> 00:03:13,159 the possibility to remove what is 68 00:03:13,159 --> 00:03:17,120 repetitive, you know? What I have seen 69 00:03:17,120 --> 00:03:20,360 here, and I think a big part of the 70 00:03:20,360 --> 00:03:23,920 process comes from having a well 71 00:03:23,920 --> 00:03:26,920 qualified foundation, right? Because 72 00:03:26,920 --> 00:03:30,000 a lot of people have been talking about 73 00:03:30,000 --> 00:03:32,959 "automate everything," right? There are proposals 74 00:03:32,959 --> 00:03:35,080 that are really attractive, actually. 75 00:03:35,080 --> 00:03:38,599 Quite eye-catching in that sense. But 76 00:03:38,599 --> 00:03:41,680 what no one tells you is that it doesn’t 77 00:03:41,680 --> 00:03:45,080 do any good to have a 78 00:03:45,080 --> 00:03:48,000 great tool, to have a Ferrari 79 00:03:48,000 --> 00:03:51,920 of automations, if you have a 80 00:03:51,920 --> 00:03:53,439 bad foundation, right? It's the same as 81 00:03:53,439 --> 00:03:56,560 taking a Ferrari and putting water in the 82 00:03:56,560 --> 00:03:59,280 gas tank, right? For sure 83 00:03:59,280 --> 00:04:04,079 it won't work. So, the idea 84 00:04:04,079 --> 00:04:06,640 here, I think the first step is 85 00:04:06,640 --> 00:04:08,599 exactly 86 00:04:08,599 --> 00:04:12,920 to map the process and understand how 87 00:04:12,920 --> 00:04:15,640 your company is operating today, 88 00:04:15,640 --> 00:04:18,440 right? How is your flow of 89 00:04:18,440 --> 00:04:22,040 information inside the company? And 90 00:04:22,040 --> 00:04:24,000 why do I say this? Because the 91 00:04:24,000 --> 00:04:27,720 From there, it's possible that you'll be able to 92 00:04:27,720 --> 00:04:30,720 qualify your processes and understand 93 00:04:30,720 --> 00:04:32,479 which are the entry points, which 94 00:04:32,479 --> 00:04:36,400 are the exit points, right? And map 95 00:04:36,400 --> 00:04:39,759 the actual operation there, right? And based 96 00:04:39,759 --> 00:04:42,960 on that, you'll be able to have a structure 97 00:04:42,960 --> 00:04:46,840 that you can use to apply automation and 98 00:04:46,840 --> 00:04:50,440 artificial intelligence at that point 99 00:04:50,440 --> 00:04:53,320 that is a priority for you, right? And I 100 00:04:53,320 --> 00:04:56,960 I say this because... it's striking, right? 101 00:04:56,960 --> 00:04:59,479 Especially in the past few months, 102 00:04:59,479 --> 00:05:02,000 I don't know if it's because my algorithm 103 00:05:02,000 --> 00:05:03,880 feeds me a lot of things, but 104 00:05:03,880 --> 00:05:07,600 a lot of people are talking about... use the 105 00:05:07,600 --> 00:05:09,479 bot to handle your WhatsApp service, 106 00:05:09,479 --> 00:05:11,080 WhatsApp, which is a move we've 107 00:05:11,080 --> 00:05:13,880 already started, actually, some years ago 108 00:05:13,880 --> 00:05:17,280 right, Gustavo? Back when we still didn't 109 00:05:17,280 --> 00:05:19,240 talk about artificial intelligence, we 110 00:05:19,240 --> 00:05:20,880 were already talking about 111 00:05:20,880 --> 00:05:22,800 digital employees for you to put 112 00:05:22,800 --> 00:05:26,639 in your WhatsApp. These days, that's just 113 00:05:26,639 --> 00:05:30,120 the beginning of the process, it's just one thing, 114 00:05:30,120 --> 00:05:32,800 right? But we have the possibility to 115 00:05:32,800 --> 00:05:34,319 apply 116 00:05:34,319 --> 00:05:38,039 artificial intelligence to support 117 00:05:38,039 --> 00:05:40,800 decision-making, to do analysis 118 00:05:40,800 --> 00:05:44,120 of data, to map and predict 119 00:05:44,120 --> 00:05:46,880 possibilities, right? So, to understand, 120 00:05:46,880 --> 00:05:49,280 for example, the possibility of churn. 121 00:05:49,280 --> 00:05:51,880 before that churn really happens and 122 00:05:51,880 --> 00:05:55,160 you can act preventively 123 00:05:55,160 --> 00:05:58,160 to keep that client of yours, right? So, 124 00:05:58,160 --> 00:06:01,600 that's the way I see it, okay? I think 125 00:06:01,600 --> 00:06:04,720 the first step here now is, well, 126 00:06:04,720 --> 00:06:06,960 we've just had a huge wave of 127 00:06:06,960 --> 00:06:09,599 artificial intelligence, of automation, 128 00:06:09,599 --> 00:06:13,000 all very cool. And now the step is 129 00:06:13,000 --> 00:06:15,400 to look inward and say, okay, what do we 130 00:06:15,400 --> 00:06:20,000 really need to do here? 131 00:06:20,000 --> 00:06:23,120 What actually needs to be automated, where 132 00:06:23,120 --> 00:06:26,240 there’s an opportunity here to improve our 133 00:06:26,240 --> 00:06:28,639 results, to generate more revenue 134 00:06:28,639 --> 00:06:32,000 by automating this specific process, 135 00:06:32,000 --> 00:06:35,560 right? Or to improve our results 136 00:06:35,560 --> 00:06:37,759 with data prediction, right? So I think 137 00:06:37,759 --> 00:06:40,319 that's the point. First 138 00:06:40,319 --> 00:06:42,280 look inside, to understand which 139 00:06:42,280 --> 00:06:45,120 processes there are. I understand that, talking 140 00:06:45,120 --> 00:06:47,639 about it like this, Gustavo, maybe even, 141 00:06:47,639 --> 00:06:49,440 for me, it even seems simple, right? 142 00:06:49,440 --> 00:06:50,960 Saying I’m going to look inside and 143 00:06:50,960 --> 00:06:52,440 map the processes. But I notice that 144 00:06:52,440 --> 00:06:53,919 sometimes, talking to the client, 145 00:06:53,919 --> 00:06:56,960 especially those you mentioned at the 146 00:06:56,960 --> 00:06:59,720 start, who are still used to 147 00:06:59,720 --> 00:07:03,520 notebooks and pencils and BIC pens, 148 00:07:03,520 --> 00:07:07,000 for these cases, sometimes it's even more 149 00:07:07,000 --> 00:07:08,879 complex, because they say: 150 00:07:08,879 --> 00:07:11,599 "Okay, it's all here in my notebook," 151 00:07:11,599 --> 00:07:13,560 Right? So, how do we categorize 152 00:07:13,560 --> 00:07:15,560 this, right? For example, there are 153 00:07:15,560 --> 00:07:18,800 clients I see that every year or 154 00:07:18,800 --> 00:07:21,479 every six months, their workflows 155 00:07:21,479 --> 00:07:24,039 in sales are like starting 156 00:07:24,039 --> 00:07:26,039 the company from scratch again, because they 157 00:07:26,039 --> 00:07:28,080 have to go back to the very beginning, 158 00:07:28,080 --> 00:07:32,440 they don’t have their data 159 00:07:32,440 --> 00:07:34,400 structured in a system where they can 160 00:07:34,400 --> 00:07:36,720 just press a button and say: "Hey, 161 00:07:36,720 --> 00:07:41,280 guys, new season happening here 162 00:07:41,280 --> 00:07:45,240 for us to sell, right?" So, the first 163 00:07:45,240 --> 00:07:48,240 step is to understand how this 164 00:07:48,240 --> 00:07:50,720 process is today, to see where the 165 00:07:50,720 --> 00:07:52,599 entry and exit points are, and where we 166 00:07:52,599 --> 00:07:55,479 are losing leads, where the losses are 167 00:07:55,479 --> 00:07:58,199 happening in the workflows, so we can 168 00:07:58,199 --> 00:08:00,599 organize everything in a way that 169 00:08:00,599 --> 00:08:03,680 makes sense and brings results, 170 00:08:03,680 --> 00:08:04,120 right? 171 00:08:04,120 --> 00:08:05,919 >> Good, Daniel, just a quick defense of 172 00:08:05,919 --> 00:08:09,479 the Bic pen here, okay? I think it’s 173 00:08:09,479 --> 00:08:14,919 a very useful tool. But when you 174 00:08:14,919 --> 00:08:17,360 say the first thing 175 00:08:17,360 --> 00:08:21,120 Daniel, well, is to understand what is the 176 00:08:21,120 --> 00:08:23,759 workflow so you can qualify your 177 00:08:23,759 --> 00:08:25,159 process, have a deeper understanding 178 00:08:25,159 --> 00:08:26,759 of how things happen today, 179 00:08:26,759 --> 00:08:27,639 because sometimes we are 180 00:08:27,639 --> 00:08:30,800 obviously, already in an operation 181 00:08:30,800 --> 00:08:34,560 Outdated, and everything just happens as if it were 182 00:08:34,560 --> 00:08:36,959 natural, right? 183 00:08:36,959 --> 00:08:38,599 I understand it's hard work to do 184 00:08:38,599 --> 00:08:42,399 that. And this is where another matter comes in, 185 00:08:42,399 --> 00:08:45,440 which is the qualified dialogue that we 186 00:08:45,440 --> 00:08:47,959 offer in consulting format 187 00:08:47,959 --> 00:08:50,360 so we can make this move 188 00:08:50,360 --> 00:08:53,440 together with the client, together with the 189 00:08:53,440 --> 00:08:56,240 decision maker, together with every department, 190 00:08:56,240 --> 00:08:59,600 and each leadership, because let's imagine 191 00:08:59,600 --> 00:09:01,839 a company and its operation, right? 192 00:09:01,839 --> 00:09:05,000 This often leads to some kind of 193 00:09:05,000 --> 00:09:07,880 organization tied to some department 194 00:09:07,880 --> 00:09:10,320 like marketing, customer support, 195 00:09:10,320 --> 00:09:14,000 sales, operations, 196 00:09:14,000 --> 00:09:16,880 customer success, after-sales, financial, 197 00:09:16,880 --> 00:09:18,920 administrative, basically all these 198 00:09:18,920 --> 00:09:23,279 departments. You can start wherever you want, 199 00:09:23,279 --> 00:09:26,120 right? There is room for improvement 200 00:09:26,120 --> 00:09:29,839 and efficiency gains for all 201 00:09:29,839 --> 00:09:31,399 sizes, 202 00:09:31,399 --> 00:09:34,000 tastes, and types, right? We've already seen this 203 00:09:34,000 --> 00:09:36,760 happen many times in different 204 00:09:36,760 --> 00:09:39,920 structures, with small, medium, 205 00:09:39,920 --> 00:09:42,480 and large companies, and in our other companies 206 00:09:42,480 --> 00:09:44,760 too, in all these departments, with no 207 00:09:44,760 --> 00:09:47,920 exception, right? Sometimes this 208 00:09:47,920 --> 00:09:51,360 problem seems unclear or not well defined, 209 00:09:51,360 --> 00:09:54,079 Daniel? And I think that part of our 210 00:09:54,079 --> 00:09:57,720 process involves qualifying the 211 00:09:57,720 --> 00:10:00,160 understanding of a process that 212 00:10:00,160 --> 00:10:03,120 will inevitably be changed. If you don't 213 00:10:03,120 --> 00:10:05,720 change it, the world will 214 00:10:05,720 --> 00:10:07,600 change it, right? Because 215 00:10:07,600 --> 00:10:09,519 we've been seeing out there 216 00:10:09,519 --> 00:10:11,880 anyway, the growth of a wave that 217 00:10:11,880 --> 00:10:13,839 doesn't go back to the sea, right? No, 218 00:10:13,839 --> 00:10:16,480 we're here positioning ourselves 219 00:10:16,480 --> 00:10:19,519 even in a qualified and 220 00:10:19,519 --> 00:10:21,600 technical way to do this type of 221 00:10:21,600 --> 00:10:24,000 monitoring in the most diverse 222 00:10:24,000 --> 00:10:25,600 processes. So we already have 223 00:10:25,600 --> 00:10:30,160 varied experiences with different sectors 224 00:10:30,160 --> 00:10:31,839 and industries, 225 00:10:31,839 --> 00:10:35,720 precisely working on a 226 00:10:35,720 --> 00:10:37,720 redefinition of operations. It doesn't mean 227 00:10:37,720 --> 00:10:40,519 we're going to make a revolution and 228 00:10:40,519 --> 00:10:42,320 starting tomorrow, no, it isn't 229 00:10:42,320 --> 00:10:44,839 miraculous. It hurts and takes effort, right? 230 00:10:44,839 --> 00:10:46,360 Looking at your own 231 00:10:46,360 --> 00:10:49,079 operation and eventually discovering 232 00:10:49,079 --> 00:10:50,839 things, for example. And the 233 00:10:50,839 --> 00:10:52,399 notebook is also a metaphor. And the 234 00:10:52,399 --> 00:10:53,920 B pen, which is a metaphor too, 235 00:10:53,920 --> 00:10:55,120 because sometimes you have in your 236 00:10:55,120 --> 00:10:56,279 operation, 237 00:10:56,279 --> 00:10:58,480 anyway, different software that 238 00:10:58,480 --> 00:11:01,440 don't communicate well or don't communicate with each other, 239 00:11:01,440 --> 00:11:04,200 right? Processes from departments that don't 240 00:11:04,200 --> 00:11:06,480 talk to each other, so all of this we 241 00:11:06,480 --> 00:11:08,839 We also experienced it ourselves. 242 00:11:08,839 --> 00:11:10,320 It’s something we went through. So what we 243 00:11:10,320 --> 00:11:14,480 are talking about here is also 244 00:11:14,480 --> 00:11:17,839 about being open to a new culture of 245 00:11:17,839 --> 00:11:21,120 data management, right? Of 246 00:11:21,120 --> 00:11:24,480 process management based on 247 00:11:24,480 --> 00:11:26,800 artificial intelligence. It’s not about the 248 00:11:26,800 --> 00:11:28,639 magic of AI. In reality, it won’t 249 00:11:28,639 --> 00:11:30,519 just show up and do something 250 00:11:30,519 --> 00:11:33,000 miraculous. We have to build it together, 251 00:11:33,000 --> 00:11:37,040 and understand your processes and your 252 00:11:37,040 --> 00:11:39,240 operation to see how, where, and 253 00:11:39,240 --> 00:11:41,720 where to start. Because it’s true 254 00:11:41,720 --> 00:11:43,200 that the ball is round — we can 255 00:11:43,200 --> 00:11:45,720 define a point to start from, so that we 256 00:11:45,720 --> 00:11:48,760 can move forward. There are so many 257 00:11:48,760 --> 00:11:50,800 cases we have, right, Daniel? Of 258 00:11:50,800 --> 00:11:52,440 clients who start with us, for 259 00:11:52,440 --> 00:11:54,720 example, by solving customer service and 260 00:11:54,720 --> 00:11:58,360 then evolve with us into the development 261 00:11:58,360 --> 00:12:02,560 of software made specifically for, you know, 262 00:12:02,560 --> 00:12:04,440 exclusively, a level-three product, 263 00:12:04,440 --> 00:12:06,839 and so on. It’s rare that we 264 00:12:06,839 --> 00:12:08,240 start with developing 265 00:12:08,240 --> 00:12:10,959 a level-three product, right? We start 266 00:12:10,959 --> 00:12:12,360 by wanting to know the following: Look, when 267 00:12:12,360 --> 00:12:16,360 the client looks for you on Google today, 268 00:12:16,360 --> 00:12:18,399 are you visible or 269 00:12:18,399 --> 00:12:20,880 are you invisible? Because even that, 270 00:12:20,880 --> 00:12:23,600 obviously, is being redone. 271 00:12:23,600 --> 00:12:25,440 At this historic moment, isn't that right? 272 00:12:25,440 --> 00:12:29,839 SEO rules have been, obviously, 273 00:12:29,839 --> 00:12:31,360 aligned 274 00:12:31,360 --> 00:12:34,639 and in many ways, replaced 275 00:12:34,639 --> 00:12:38,320 by the new search industry of 276 00:12:38,320 --> 00:12:42,760 search engines, right, EO, AEO, whatever 277 00:12:42,760 --> 00:12:45,920 we prefer to call it, so that 278 00:12:45,920 --> 00:12:49,199 the automation of the process or of 279 00:12:49,199 --> 00:12:52,199 any process demands from us, right, 280 00:12:52,199 --> 00:12:53,920 Daniel? And it's in this sense that we 281 00:12:53,920 --> 00:12:57,440 have also positioned ourselves in the market, 282 00:12:57,440 --> 00:13:00,399 with a deep understanding of the 283 00:13:00,399 --> 00:13:02,440 main problem the client faces or of the 284 00:13:02,440 --> 00:13:04,880 problem they want and are able 285 00:13:04,880 --> 00:13:09,240 to begin approaching solutions for. 286 00:13:09,240 --> 00:13:12,320 What we've experienced is that 287 00:13:12,320 --> 00:13:14,720 this approach involves 288 00:13:14,720 --> 00:13:17,320 active listening and brings significant results 289 00:13:17,320 --> 00:13:19,399 as well. I'll give 290 00:13:19,399 --> 00:13:20,920 an example, Daniel, if you allow me, 291 00:13:20,920 --> 00:13:24,160 from the Redigir platform, which 292 00:13:24,160 --> 00:13:27,959 is actually a somewhat old example, right? 293 00:13:27,959 --> 00:13:29,680 We've already spent over a year 294 00:13:29,680 --> 00:13:32,480 since we implemented a solution there for correcting 295 00:13:32,480 --> 00:13:35,279 essays, right? The Corrigir platform, 296 00:13:35,279 --> 00:13:38,720 the Redigir platform is another company 297 00:13:38,720 --> 00:13:42,079 in our group, in the education sector, 298 00:13:42,079 --> 00:13:43,920 that corrects essays. We implemented 299 00:13:43,920 --> 00:13:46,600 an AI that, at the end of the correction by the 300 00:13:46,600 --> 00:13:48,760 teacher, I mean, it doesn't 301 00:13:48,760 --> 00:13:51,839 It came to replace him: it reads the comments 302 00:13:51,839 --> 00:13:55,000 made by him in the body of the text and 303 00:13:55,000 --> 00:13:56,800 writes the final note to the student, which 304 00:13:56,800 --> 00:13:58,120 used to be a task done by the 305 00:13:58,120 --> 00:14:02,920 grader. This reduced grading time by 30% 306 00:14:02,920 --> 00:14:04,880 for each essay, and 307 00:14:04,880 --> 00:14:08,680 increased the perception of quality by 27% 308 00:14:08,680 --> 00:14:11,279 for the student, my end client. I 309 00:14:11,279 --> 00:14:14,399 now grade on the platform something between 310 00:14:14,399 --> 00:14:17,000 2,000 and 3,000 essays per day. So you 311 00:14:17,000 --> 00:14:19,079 can imagine how much time we 312 00:14:19,079 --> 00:14:21,320 have saved globally, right? With a 313 00:14:21,320 --> 00:14:23,480 tool like this, which is a tool 314 00:14:23,480 --> 00:14:26,160 meant to understand a process and apply a 315 00:14:26,160 --> 00:14:28,240 solution developed specifically 316 00:14:28,240 --> 00:14:30,920 for this operation. So 317 00:14:30,920 --> 00:14:34,079 it's just an analogy, right? In the sense of 318 00:14:34,079 --> 00:14:35,839 saying that just as we 319 00:14:35,839 --> 00:14:38,360 have experience in knowing 320 00:14:38,360 --> 00:14:41,639 the business process deeply and 321 00:14:41,639 --> 00:14:44,639 developing a solution made for this 322 00:14:44,639 --> 00:14:47,399 optimization, we invite those who 323 00:14:47,399 --> 00:14:49,839 have listened up to here to go talk 324 00:14:49,839 --> 00:14:52,120 to Hermes, right? There's a link here at 325 00:14:52,120 --> 00:14:54,279 the end of the episode through which you 326 00:14:54,279 --> 00:14:56,440 can already start interacting with the 327 00:14:56,440 --> 00:14:59,000 best attendant, you'll already have had the 328 00:14:59,000 --> 00:15:01,839 experience of chatting right here, in fact, 329 00:15:01,839 --> 00:15:03,560 in writing and by audio too, if you 330 00:15:03,560 --> 00:15:06,279 prefer. Take it from here, Daniel. 331 00:15:06,279 --> 00:15:09,720 Man, there are two points in what you said 332 00:15:09,720 --> 00:15:11,600 that I think are really important to 333 00:15:11,600 --> 00:15:14,440 highlight here, which are, first, 334 00:15:14,440 --> 00:15:16,399 efficiency. I think that’s an 335 00:15:16,399 --> 00:15:18,120 important first aspect to 336 00:15:18,120 --> 00:15:20,720 look at, because it's not just 337 00:15:20,720 --> 00:15:23,120 automation for the sake of automation, it's not 338 00:15:23,120 --> 00:15:26,360 about deploying AI just for the sake of it, but 339 00:15:26,360 --> 00:15:29,199 to bring efficiency to the process, right? As 340 00:15:29,199 --> 00:15:31,800 you said there, you reduced, I mean, 341 00:15:31,800 --> 00:15:34,399 you improved your 342 00:15:34,399 --> 00:15:36,759 customer experience by 30%, right? So, 343 00:15:36,759 --> 00:15:38,680 how do you have those numbers? How 344 00:15:38,680 --> 00:15:41,360 do you know that? Because we 345 00:15:41,360 --> 00:15:44,000 can bring in data and analyze a 346 00:15:44,000 --> 00:15:47,000 huge amount of data in a 347 00:15:47,000 --> 00:15:49,160 short period of time, right? That makes us 348 00:15:49,160 --> 00:15:51,240 make quick decisions. So, I think 349 00:15:51,240 --> 00:15:55,839 the first aspect here is exactly 350 00:15:55,839 --> 00:15:59,360 this point of being able to bring 351 00:15:59,360 --> 00:16:03,480 more efficiency to the process. And 352 00:16:03,480 --> 00:16:06,600 besides that, there's also the matter 353 00:16:06,600 --> 00:16:09,319 of what’s being called the 354 00:16:09,319 --> 00:16:12,240 'agêntico', which is the agent 355 00:16:12,240 --> 00:16:17,000 increasingly taking on the role of 356 00:16:17,000 --> 00:16:19,639 taking actions inside systems, within 357 00:16:19,639 --> 00:16:22,279 this interdisciplinarity, which 358 00:16:22,279 --> 00:16:24,120 was actually the other concept I 359 00:16:24,120 --> 00:16:26,240 wanted to mention and I had 360 00:16:26,240 --> 00:16:28,680 forgotten here. But this point about 361 00:16:28,680 --> 00:16:30,560 Interdisciplinarity. 362 00:16:30,560 --> 00:16:34,560 We have seen more and more that 363 00:16:34,560 --> 00:16:38,160 it's this movement of looking at 364 00:16:38,160 --> 00:16:40,120 the processes and understanding how 365 00:16:40,120 --> 00:16:42,639 everything has been happening. You even have 366 00:16:42,639 --> 00:16:46,040 improved internal communication processes, 367 00:16:46,040 --> 00:16:48,120 right? And again, this comes back 368 00:16:48,120 --> 00:16:51,279 to the question of efficiency, right? 369 00:16:51,279 --> 00:16:53,199 Because, for example, we were here 370 00:16:53,199 --> 00:16:55,040 in one of the cases we were 371 00:16:55,040 --> 00:16:58,319 analyzing, at first it was an 372 00:16:58,319 --> 00:17:01,360 automation and implementation focused on 373 00:17:01,360 --> 00:17:03,319 sales and marketing. Then we 374 00:17:03,319 --> 00:17:06,240 identified that there was also potential 375 00:17:06,240 --> 00:17:09,720 to involve the CS team as well. 376 00:17:09,720 --> 00:17:11,559 There was also potential for us 377 00:17:11,559 --> 00:17:14,160 to involve administrative and financial, 378 00:17:14,160 --> 00:17:17,600 right? So, there are a number of processes. 379 00:17:17,600 --> 00:17:19,839 You see that, with just a small 380 00:17:19,839 --> 00:17:23,559 move, we brought together, in an 381 00:17:23,559 --> 00:17:27,120 interdisciplinary way, several areas. And then it's 382 00:17:27,120 --> 00:17:29,679 like this: I solve a single point 383 00:17:29,679 --> 00:17:31,640 there in sales, then there’s another 384 00:17:31,640 --> 00:17:34,000 point in marketing, another in CS. 385 00:17:34,000 --> 00:17:37,080 When you look at the whole picture, 386 00:17:37,080 --> 00:17:40,400 man, we eliminated hours of 387 00:17:40,400 --> 00:17:42,559 work that used to be 388 00:17:42,559 --> 00:17:45,080 operational tasks. And I'm not even saying 389 00:17:45,080 --> 00:17:47,320 this will lead to letting someone go, 390 00:17:47,320 --> 00:17:48,840 quite the opposite, as you even 391 00:17:48,840 --> 00:17:51,640 you described in your brokers' process, 392 00:17:51,640 --> 00:17:53,760 but we managed to improve the 393 00:17:53,760 --> 00:17:56,799 productivity of these people, right? So, 394 00:17:56,799 --> 00:17:59,200 the team you have today, if they 395 00:17:59,200 --> 00:18:03,159 produce X, with this efficiency factor, 396 00:18:03,159 --> 00:18:07,520 they will produce 2 or 3 times more, right? And 397 00:18:07,520 --> 00:18:09,440 then I ask our 398 00:18:09,440 --> 00:18:12,480 guest here. If your team today, 399 00:18:12,480 --> 00:18:16,240 if your current team started from 400 00:18:16,240 --> 00:18:20,080 tomorrow producing twice as much, what would be your 401 00:18:20,080 --> 00:18:23,960 revenue in 2 months, in 3 402 00:18:23,960 --> 00:18:27,039 months, in 1 year, right? Where will your 403 00:18:27,039 --> 00:18:29,840 business go, you know? So I think that 404 00:18:29,840 --> 00:18:33,280 this, actually, is our analysis, right? 405 00:18:33,280 --> 00:18:37,360 Because sometimes when we talk about 406 00:18:37,360 --> 00:18:39,200 automation, sometimes due to lack of knowledge, 407 00:18:39,200 --> 00:18:40,640 the person will just look and say: "Wow, 408 00:18:40,640 --> 00:18:43,120 "that's a cost." In fact, there is a cost 409 00:18:43,120 --> 00:18:46,280 involved, right? We're not philanthropists 410 00:18:46,280 --> 00:18:52,679 here, right? But the point is, if your 411 00:18:52,679 --> 00:18:55,159 if we get your team to produce 412 00:18:55,159 --> 00:18:57,240 two or three times more, what is your 413 00:18:57,240 --> 00:19:00,039 result, right? So I think that, and with 414 00:19:00,039 --> 00:19:04,480 certainty, the result is better, 415 00:19:04,480 --> 00:19:07,240 vastly superior to the investment, 416 00:19:07,240 --> 00:19:10,400 right, which is made in this process, which is a 417 00:19:10,400 --> 00:19:13,440 it's a continuous process, but you will 418 00:19:13,440 --> 00:19:16,799 start there and make it, right, 419 00:19:16,799 --> 00:19:20,080 give that start already supporting you in generating 420 00:19:20,080 --> 00:19:21,640 results, right? 421 00:19:21,640 --> 00:19:24,600 >> Very well. So, I think Daniel, 422 00:19:24,600 --> 00:19:27,159 if someone doesn't know where to start, 423 00:19:27,159 --> 00:19:29,480 we know, right? Start with us here 424 00:19:29,480 --> 00:19:32,240 at XMACNA. Our process will 425 00:19:32,240 --> 00:19:35,000 >> together with your leadership, in every area of 426 00:19:35,000 --> 00:19:38,720 your company, understand the points of 427 00:19:38,720 --> 00:19:41,080 optimization, and we already have off-the-shelf products 428 00:19:41,080 --> 00:19:43,120 ready and products to be 429 00:19:43,120 --> 00:19:46,039 developed for your operation with 430 00:19:46,039 --> 00:19:49,640 exclusivity at prices that are unbelievable 431 00:19:49,640 --> 00:19:51,320 like in comic books. Isn't that how people in the 19th century 432 00:19:51,320 --> 00:19:53,960 used to say, Daniel? Exactly. 433 00:19:53,960 --> 00:19:54,240 Exactly. 434 00:19:54,240 --> 00:19:56,799 >> So, to sum up, here is our 435 00:19:56,799 --> 00:19:59,039 invitation for you to talk to Hermes. 436 00:19:59,039 --> 00:20:02,320 There's also a link below that 437 00:20:02,320 --> 00:20:04,760 puts you in touch with our team. 438 00:20:04,760 --> 00:20:06,320 Our huge thanks for your 439 00:20:06,320 --> 00:20:08,320 audience and to you who have followed us 440 00:20:08,320 --> 00:20:10,799 so far, help us share 441 00:20:10,799 --> 00:20:13,120 this content with anyone else who might 442 00:20:13,120 --> 00:20:15,400 be interested in this topic. Thank you and 443 00:20:15,400 --> 00:20:16,640 see you next time. 444 00:20:16,640 --> 00:20:20,000 >> Thanks, everyone.