WEBVTT 1 00:00:00.520 --> 00:00:02.600 Hello, I'm Gustavo Fechus. Welcome 2 00:00:02.600 --> 00:00:06.160 to the XMACNA videocast. Today we 3 00:00:06.160 --> 00:00:08.240 are here with Lucca Carvalho and 4 00:00:08.240 --> 00:00:10.679 Rodrigo Simões to talk, this time, 5 00:00:10.679 --> 00:00:12.639 about a program that we've 6 00:00:12.639 --> 00:00:15.519 been working on with a lot of 7 00:00:15.519 --> 00:00:18.400 enthusiasm and intensity, 8 00:00:18.400 --> 00:00:21.400 which is XMACNA Partner, our partner program 9 00:00:21.400 --> 00:00:25.080 for partners who represent, sell, 10 00:00:25.080 --> 00:00:28.199 and market AI solutions based on our 11 00:00:28.199 --> 00:00:30.880 infrastructure, right? After all, 12 00:00:30.880 --> 00:00:35.000 Lucca, the job for someone is 13 00:00:35.000 --> 00:00:39.000 to start learning about 14 00:00:39.000 --> 00:00:41.800 technology, to build their own agency 15 00:00:41.800 --> 00:00:43.760 right? And find out how to build an 16 00:00:43.760 --> 00:00:45.719 AI agent, which will surely bring some 17 00:00:45.719 --> 00:00:47.960 trouble—don’t worry, right, Rodrigo? 18 00:00:47.960 --> 00:00:49.960 And then, 19 00:00:49.960 --> 00:00:52.320 working alone in that solitude, 20 00:00:52.320 --> 00:00:54.760 right? But with this 21 00:00:54.760 --> 00:00:56.559 infrastructure, this person can already 22 00:00:56.559 --> 00:00:59.480 start from there and move right into 23 00:00:59.480 --> 00:01:01.719 selling directly. That's our 24 00:01:01.719 --> 00:01:03.719 main purpose, right? To multiply 25 00:01:03.719 --> 00:01:06.080 those who can multiply their own 26 00:01:06.080 --> 00:01:08.479 results. So Lucca, tell us 27 00:01:08.479 --> 00:01:09.799 a bit about how the 28 00:01:09.799 --> 00:01:11.400 program is going, what the current state 29 00:01:11.400 --> 00:01:14.439 of the program is today, and for those watching, 30 00:01:14.439 --> 00:01:17.720 how can they eventually join us? 31 00:01:17.720 --> 00:01:20.200 to our team too. So, Gustavo, 32 00:01:20.200 --> 00:01:22.840 you mentioned a professional who is 33 00:01:22.840 --> 00:01:24.240 well, send me his phone number because I 34 00:01:24.240 --> 00:01:25.960 would like to hire him, because this guy 35 00:01:25.960 --> 00:01:28.400 knows everything about technology, he's 36 00:01:28.400 --> 00:01:30.600 keeping up with the latest in AI, he's 37 00:01:30.600 --> 00:01:32.280 managing to sell at the front line, giving 38 00:01:32.280 --> 00:01:35.920 support. And look, if this 39 00:01:35.920 --> 00:01:39.280 business scales, does this guy have some 40 00:01:39.280 --> 00:01:41.520 kind of superpower? This guy is 41 00:01:41.520 --> 00:01:43.640 working 36 hours a day, there must be some 42 00:01:43.640 --> 00:01:45.640 crazy thing going on. Yeah, there are 43 00:01:45.640 --> 00:01:48.920 a lot of people creating AI businesses, 44 00:01:48.920 --> 00:01:50.960 selling courses on how to build businesses 45 00:01:50.960 --> 00:01:54.200 with AI. So, if you want to 46 00:01:54.200 --> 00:01:57.000 learn how to use N8N, Flow Eye and 47 00:01:57.000 --> 00:01:58.880 manually create a digital worker, 48 00:01:58.880 --> 00:02:00.479 we even have content on our 49 00:02:00.479 --> 00:02:02.159 blog that goes a bit in this 50 00:02:02.159 --> 00:02:02.799 direction. 51 00:02:02.799 --> 00:02:03.280 >> For free, 52 00:02:03.280 --> 00:02:06.520 >> for free, totally free. Well, now 53 00:02:06.520 --> 00:02:09.039 if you really want a scalable business, 54 00:02:09.039 --> 00:02:10.679 you need more people, 55 00:02:10.679 --> 00:02:13.440 you need to team up with those who are 56 00:02:13.440 --> 00:02:16.000 good and focused on delivering 57 00:02:16.000 --> 00:02:19.200 excellence in what they are committed to do. 58 00:02:19.200 --> 00:02:23.000 XMACNA created the partners program 59 00:02:23.000 --> 00:02:26.080 for two reasons. One, because 60 00:02:26.080 --> 00:02:29.200 from the beginning we knew it was 61 00:02:29.200 --> 00:02:32.040 It's our role not to let Brazil be 62 00:02:32.040 --> 00:02:34.239 left out, to not miss out on yet another 63 00:02:34.239 --> 00:02:36.480 revolution. And artificial intelligence is 64 00:02:36.480 --> 00:02:37.680 as big as the Industrial Revolution, 65 00:02:37.680 --> 00:02:39.120 it's as big as the 66 00:02:39.120 --> 00:02:42.440 invention of, or the discovery, right, 67 00:02:42.440 --> 00:02:45.879 of electricity, of the internet, the 68 00:02:45.879 --> 00:02:48.440 invention of the internet. So, 69 00:02:48.440 --> 00:02:50.480 Brazil needs to be at the forefront. Brazil is 70 00:02:50.480 --> 00:02:52.280 so good at digital, so good at the internet, 71 00:02:52.280 --> 00:02:54.319 we need to be at the forefront of this 72 00:02:54.319 --> 00:02:57.040 industry. So, there are other 73 00:02:57.040 --> 00:02:59.519 companies, and there's a range of tech 74 00:02:59.519 --> 00:03:01.080 companies well established that 75 00:03:01.080 --> 00:03:03.440 provide tech infrastructure, but 76 00:03:03.440 --> 00:03:05.159 there came a need for a new kind of 77 00:03:05.159 --> 00:03:07.799 company that provides infrastructure 78 00:03:07.799 --> 00:03:10.440 for artificial intelligence, that brings together 79 00:03:10.440 --> 00:03:12.720 all the pieces of technology and the models 80 00:03:12.720 --> 00:03:14.640 of language that are not all in one place and 81 00:03:14.640 --> 00:03:16.560 creates an orchestrator that allows and 82 00:03:16.560 --> 00:03:18.720 enables this to be used as a 83 00:03:18.720 --> 00:03:21.000 digital assistant that has memory, that 84 00:03:21.000 --> 00:03:22.920 has a user profile, where you can log in 85 00:03:22.920 --> 00:03:25.480 and manage it and add credit. 86 00:03:25.480 --> 00:03:29.439 So that’s how XMACNA was born, creating 87 00:03:29.439 --> 00:03:31.319 the infrastructure first for us and 88 00:03:31.319 --> 00:03:33.959 then for the world. And soon we 89 00:03:33.959 --> 00:03:35.720 realized that XMACNA was too big 90 00:03:35.720 --> 00:03:38.959 just for our commercial team. 91 00:03:38.959 --> 00:03:40.879 for a type of technology that can be 92 00:03:40.879 --> 00:03:44.239 used in every business, in any 93 00:03:44.239 --> 00:03:47.200 industry segment, in a country of 200 million 94 00:03:47.200 --> 00:03:48.720 people, in a world with 9 billion 95 00:03:48.720 --> 00:03:52.360 people. And our sales team, it 96 00:03:52.360 --> 00:03:54.640 no matter how incredible their work was, 97 00:03:54.640 --> 00:03:56.799 just couldn't handle the 98 00:03:56.799 --> 00:03:59.720 size of the market. The size of the market. 99 00:03:59.720 --> 00:04:02.519 In contrast, or on the other hand, 100 00:04:02.519 --> 00:04:05.680 we have a Brazil with thousands of 101 00:04:05.680 --> 00:04:07.920 professionals who already work their 102 00:04:07.920 --> 00:04:10.120 niche, already have a customer base, 103 00:04:10.120 --> 00:04:14.360 already have relationships and are 104 00:04:14.360 --> 00:04:17.680 well, well established in a 105 00:04:17.680 --> 00:04:19.359 local reality, they know the businesses 106 00:04:19.359 --> 00:04:22.720 of the people. And that person, that 107 00:04:22.720 --> 00:04:24.479 professional, also needed to 108 00:04:24.479 --> 00:04:25.800 add artificial intelligence to their 109 00:04:25.800 --> 00:04:29.479 portfolio. So, the partners are born 110 00:04:29.479 --> 00:04:31.600 as an arm of XMACNA, as part 111 00:04:31.600 --> 00:04:34.919 of our team, where they receive 112 00:04:34.919 --> 00:04:37.720 training, receive digital materials, 113 00:04:37.720 --> 00:04:41.080 and also digital assistants 114 00:04:41.080 --> 00:04:43.919 ready to help. There's training every 115 00:04:43.919 --> 00:04:45.880 week, there’s a very cohesive support group 116 00:04:45.880 --> 00:04:48.160 and support to enable these 117 00:04:48.160 --> 00:04:50.440 people to spread artificial intelligence 118 00:04:50.440 --> 00:04:53.840 across all of Brazil and bring to 119 00:04:53.840 --> 00:04:55.520 other companies the success that we 120 00:04:55.520 --> 00:04:57.400 had by implementing AI in our company. 121 00:04:57.400 --> 00:05:00.080 Yeah, this kind of multiplier in some 122 00:05:00.080 --> 00:05:01.560 cases for efficiency, quality, 123 00:05:01.560 --> 00:05:03.479 and revenue is what we experienced in our 124 00:05:03.479 --> 00:05:04.560 companies by adding artificial intelligence. 125 00:05:04.560 --> 00:05:06.440 That's what we offer 126 00:05:06.440 --> 00:05:08.560 to the rest of Brazil. And that's where the partner comes in 127 00:05:08.560 --> 00:05:11.280 to help us bring reach and distribution 128 00:05:11.280 --> 00:05:12.919 to all this potential. 129 00:05:12.919 --> 00:05:15.360 >> Nice, Lucca. Rodrigo, Lucca is 130 00:05:15.360 --> 00:05:18.840 pointing out a feature to us 131 00:05:18.840 --> 00:05:20.400 here that I would like you to explore 132 00:05:20.400 --> 00:05:22.759 more and better. So, in this 133 00:05:22.759 --> 00:05:25.919 XMACNA Partner program, 134 00:05:25.919 --> 00:05:28.960 we're not necessarily looking for a developer, right? 135 00:05:28.960 --> 00:05:31.880 We're looking for those who have 136 00:05:31.880 --> 00:05:34.199 a focus on sales, who are already these 137 00:05:34.199 --> 00:05:36.199 professionals that access their own 138 00:05:36.199 --> 00:05:39.039 markets and need to add to their 139 00:05:39.039 --> 00:05:42.800 portfolio new AI products, right? 140 00:05:42.800 --> 00:05:44.639 So tell us a bit 141 00:05:44.639 --> 00:05:47.880 about the partner profile right now and 142 00:05:47.880 --> 00:05:50.080 how someone who maybe hasn't yet 143 00:05:50.080 --> 00:05:52.560 gotten familiar 144 00:05:52.560 --> 00:05:55.680 with this topic can build 145 00:05:55.680 --> 00:05:57.440 their own training with us. 146 00:05:57.440 --> 00:05:59.440 >> Okay? And, risking being a bit 147 00:05:59.440 --> 00:06:01.520 idealistic, Gustavo, but I'll say the 148 00:06:01.520 --> 00:06:03.360 following: This program is for people with 149 00:06:03.360 --> 00:06:06.440 a dream and a purpose, okay? So, the 150 00:06:06.440 --> 00:06:08.360 dream is this: Are you the kind of person who 151 00:06:08.360 --> 00:06:10.240 A professional who wants freedom 152 00:06:10.240 --> 00:06:11.759 to work? Are you the kind of 153 00:06:11.759 --> 00:06:13.720 professional who wants to earn more 154 00:06:13.720 --> 00:06:15.680 based on your own effort, are you the 155 00:06:15.680 --> 00:06:17.240 type of professional who isn't afraid of 156 00:06:17.240 --> 00:06:18.919 challenges? If you're the kind 157 00:06:18.919 --> 00:06:20.440 of professional who wants to multiply 158 00:06:20.440 --> 00:06:22.599 your results based on your own effort. 159 00:06:22.599 --> 00:06:24.800 Well, that's the partner profile. 160 00:06:24.800 --> 00:06:26.720 They don't necessarily need to have 161 00:06:26.720 --> 00:06:28.319 a client portfolio, they can develop 162 00:06:28.319 --> 00:06:30.000 a client portfolio 163 00:06:30.000 --> 00:06:32.319 exactly by contacting us, 164 00:06:32.319 --> 00:06:34.759 and by having that drive we value 165 00:06:34.759 --> 00:06:36.400 around these characteristics I mentioned. 166 00:06:36.400 --> 00:06:38.199 The same way, you also don't 167 00:06:38.199 --> 00:06:39.800 need to be a professional who already knows 168 00:06:39.800 --> 00:06:41.560 about artificial intelligence. We 169 00:06:41.560 --> 00:06:43.560 offer training and education 170 00:06:43.560 --> 00:06:45.560 for that. The partner program isn't 171 00:06:45.560 --> 00:06:48.319 just a badge for you to sell 172 00:06:48.319 --> 00:06:50.479 XMACNA. Actually, it's a combination 173 00:06:50.479 --> 00:06:52.319 of efforts. It will involve 174 00:06:52.319 --> 00:06:54.280 sales training, training in 175 00:06:54.280 --> 00:06:55.919 artificial intelligence, 176 00:06:55.919 --> 00:07:00.240 mentorship, access to technology, or 177 00:07:00.240 --> 00:07:01.520 even more than that, access to the 178 00:07:01.520 --> 00:07:03.680 artificial intelligence technology infrastructure 179 00:07:03.680 --> 00:07:05.440 so that, then yes, 180 00:07:05.440 --> 00:07:07.560 you can work selling artificial intelligence. 181 00:07:07.560 --> 00:07:09.759 artificial. Well, I talked about a 182 00:07:09.759 --> 00:07:11.160 characteristic of those who have a dream, 183 00:07:11.160 --> 00:07:13.560 now it's also for those who have a purpose, 184 00:07:13.560 --> 00:07:16.080 right? Because the idea is that you can 185 00:07:16.080 --> 00:07:18.759 launch as a partner in the market a 186 00:07:18.759 --> 00:07:21.080 service that will make a big difference 187 00:07:21.080 --> 00:07:23.080 for your client, who could be a 188 00:07:23.080 --> 00:07:24.840 small entrepreneur, but could also 189 00:07:24.840 --> 00:07:26.879 even be a large company 190 00:07:26.879 --> 00:07:29.360 who are looking for efficiency. And efficiency, 191 00:07:29.360 --> 00:07:32.520 man, that's results, right? Results mean 192 00:07:32.520 --> 00:07:34.840 wealth for everyone, right? It's jobs, 193 00:07:34.840 --> 00:07:36.639 direct or indirect. So, in some 194 00:07:36.639 --> 00:07:38.199 way, the partner program is 195 00:07:38.199 --> 00:07:39.960 also for those who want to see 196 00:07:39.960 --> 00:07:41.400 purpose in what they are doing. Not 197 00:07:41.400 --> 00:07:43.280 doing just for the sake of it, but because 198 00:07:43.280 --> 00:07:45.080 besides earning with it, I also 199 00:07:45.080 --> 00:07:47.560 contribute to a society that will 200 00:07:47.560 --> 00:07:49.360 promote, in a way, social inclusion, 201 00:07:49.360 --> 00:07:51.280 will make sure Brazil doesn't miss the 202 00:07:51.280 --> 00:07:53.000 train of artificial intelligence, but 203 00:07:53.000 --> 00:07:54.400 more than that, can seize it in a 204 00:07:54.400 --> 00:07:56.319 proper way, making the real economy 205 00:07:56.319 --> 00:07:59.280 move, right, making it really move, and 206 00:07:59.280 --> 00:08:01.240 helping small businesses move, 207 00:08:01.240 --> 00:08:03.639 generate profits, deliver results. 208 00:08:03.639 --> 00:08:05.039 Cool. Lucca, I wanted you to 209 00:08:05.039 --> 00:08:07.360 expand a bit, please, on this 210 00:08:07.360 --> 00:08:11.360 notion of what we do in this uh 211 00:08:11.360 --> 00:08:13.080 moment together. We have our 212 00:08:13.080 --> 00:08:14.720 weekly lives, right? Just to 213 00:08:14.720 --> 00:08:16.599 give you an idea of the support 214 00:08:16.599 --> 00:08:19.319 so that anyone who listens to us doesn't 215 00:08:19.319 --> 00:08:21.919 think they'll be left alone. On the 216 00:08:21.919 --> 00:08:24.720 contrary, we have a 217 00:08:24.720 --> 00:08:26.479 mentorship approach, right, Rodrigo, that 218 00:08:26.479 --> 00:08:29.800 you mentioned, which helps and puts us by 219 00:08:29.800 --> 00:08:32.440 the partner's side, right, Lucca? 220 00:08:32.440 --> 00:08:36.360 Different from other AI creation technologies, 221 00:08:36.360 --> 00:08:38.760 artificial intelligence, everyone 222 00:08:38.760 --> 00:08:40.479 knows NN, it's out there, it's an excellent, it's 223 00:08:40.479 --> 00:08:43.399 an excellent, how do you say? 224 00:08:43.399 --> 00:08:46.839 workflow software for creating 225 00:08:46.839 --> 00:08:48.880 automations. But what 226 00:08:48.880 --> 00:08:52.920 we proposed here at XMACNA was to 227 00:08:52.920 --> 00:08:54.560 take the technology out of the way, it 228 00:08:54.560 --> 00:08:56.839 disappears. So, you create a 229 00:08:56.839 --> 00:08:59.519 digital worker with another 230 00:08:59.519 --> 00:09:01.480 digital worker, with just a few 231 00:09:01.480 --> 00:09:03.880 words there, the website link if any, and 232 00:09:03.880 --> 00:09:05.800 it does everything. So that's not the focus 233 00:09:05.800 --> 00:09:08.120 of our program. Our focus is 234 00:09:08.120 --> 00:09:11.440 sales, it's a playbook on how to 235 00:09:11.440 --> 00:09:16.399 sell in 2025, 2026 with artificial 236 00:09:16.399 --> 00:09:20.120 intelligence. Understanding the 237 00:09:20.120 --> 00:09:22.279 potential of these tools. 238 00:09:22.279 --> 00:09:24.480 Obviously, our toolkit will be 239 00:09:24.480 --> 00:09:25.680 available and for those who are, for those 240 00:09:25.680 --> 00:09:28.279 who want to take advantage. 241 00:09:28.279 --> 00:09:29.800 You're already a partner if you access our 242 00:09:29.800 --> 00:09:31.519 portal and check out the content, you know it's 243 00:09:31.519 --> 00:09:34.279 easy to create an FD through Gaia, but 244 00:09:34.279 --> 00:09:36.040 there’s a lot more involved. How do you 245 00:09:36.040 --> 00:09:38.600 attract leads, how do you nurture them, 246 00:09:38.600 --> 00:09:40.440 how do you build a relationship with the lead, 247 00:09:40.440 --> 00:09:42.720 how do you engage with this lead, and how do you 248 00:09:42.720 --> 00:09:44.640 move them to the next step until they 249 00:09:44.640 --> 00:09:46.920 want to convert, and then you need to 250 00:09:46.920 --> 00:09:49.160 give support. And throughout this whole 251 00:09:49.160 --> 00:09:52.120 process, there are techniques, there are 252 00:09:52.120 --> 00:09:54.839 methodologies, and there is also 253 00:09:54.839 --> 00:09:56.800 technology that supports you 254 00:09:56.800 --> 00:09:59.200 and there is also our deliverable 255 00:09:59.200 --> 00:10:01.240 where we provide content 256 00:10:01.240 --> 00:10:04.000 and material for partners to use, 257 00:10:04.000 --> 00:10:06.600 like websites, landing pages, digital staff, 258 00:10:06.600 --> 00:10:09.200 right? So, the whole infrastructure 259 00:10:09.200 --> 00:10:10.959 they need, beyond the actual 260 00:10:10.959 --> 00:10:12.519 knowledge, right? Which we also 261 00:10:12.519 --> 00:10:15.320 help them develop so they can sell and 262 00:10:15.320 --> 00:10:18.240 multiply results with technology 263 00:10:18.240 --> 00:10:20.760 and AI. So, Rodrigo, thank you for your 264 00:10:20.760 --> 00:10:22.959 time. Lucca, thank you for joining us. 265 00:10:22.959 --> 00:10:24.800 And for you who stayed with us until now, on the 266 00:10:24.800 --> 00:10:27.240 our website XMACNA. 267 00:10:27.240 --> 00:10:29.600 There's a menu at the top for partners. 268 00:10:29.600 --> 00:10:31.920 Check it out, learn more and come work 269 00:10:31.920 --> 00:10:35.000 with us. Take care and see you next time.