WEBVTT 1 00:00:00.199 --> 00:00:02.240 Hello, I'm Gustavo Fechus. We are 2 00:00:02.240 --> 00:00:05.319 on the XMACNA videocast. We're here 3 00:00:05.319 --> 00:00:08.160 today with Lucca and Rômulo to talk 4 00:00:08.160 --> 00:00:10.240 about some of the solutions that 5 00:00:10.240 --> 00:00:12.400 we've been developing here at 6 00:00:12.400 --> 00:00:15.240 XMACNA for your company, for the sales journey 7 00:00:15.240 --> 00:00:18.520 that you experience with your 8 00:00:18.520 --> 00:00:21.199 staff in your business. Well, 9 00:00:21.199 --> 00:00:24.039 Lucca, here we have a job 10 00:00:24.039 --> 00:00:25.840 with a very consistent approach to 11 00:00:25.840 --> 00:00:30.039 think about how a process starts back 12 00:00:30.039 --> 00:00:32.040 in marketing, right? When someone wants 13 00:00:32.040 --> 00:00:35.000 to communicate content or a service, a 14 00:00:35.000 --> 00:00:38.239 product, right? Which is not easy 15 00:00:38.239 --> 00:00:41.160 to do, right? We live today in a, a 16 00:00:41.160 --> 00:00:43.920 moment, Rômulo, where social 17 00:00:43.920 --> 00:00:47.680 networks are very, 18 00:00:47.680 --> 00:00:49.120 they make our content 19 00:00:49.120 --> 00:00:51.239 very obsolete, right? This endless feed logic 20 00:00:51.239 --> 00:00:54.079 forces us, obviously, to 21 00:00:54.079 --> 00:00:56.440 have consistent production. The 22 00:00:56.440 --> 00:00:59.000 algorithm is always a mystery. We will never 23 00:00:59.000 --> 00:01:01.280 know for sure. We don't create false 24 00:01:01.280 --> 00:01:03.239 expectations, which is why it's 25 00:01:03.239 --> 00:01:05.519 important that we have a 26 00:01:05.519 --> 00:01:09.360 clear and ongoing plan in place. But 27 00:01:09.360 --> 00:01:11.439 that's just the beginning of a story, right? 28 00:01:11.439 --> 00:01:14.320 which will obviously lead to 29 00:01:14.320 --> 00:01:15.759 campaigns, in 30 00:01:15.759 --> 00:01:17.200 boosted posts, so that 31 00:01:17.200 --> 00:01:18.920 Strategically, you are positioned 32 00:01:18.920 --> 00:01:21.240 for a specific segment, so that there 33 00:01:21.240 --> 00:01:23.720 at the end, and if everything goes right, your 34 00:01:23.720 --> 00:01:26.200 salesperson receives a lead, right? 35 00:01:26.200 --> 00:01:28.680 Whose temperature, in fact, is not even known at 36 00:01:28.680 --> 00:01:30.759 first. And after that, there’s still 37 00:01:30.759 --> 00:01:32.960 a process that will be the one of 38 00:01:32.960 --> 00:01:34.880 convincing this person. You have to figure out 39 00:01:34.880 --> 00:01:36.040 if they even want to buy what you 40 00:01:36.040 --> 00:01:38.200 have to sell, right? And then this person 41 00:01:38.200 --> 00:01:39.920 has to write down what happened, right? 42 00:01:39.920 --> 00:01:43.280 There's a whole process of CRM logging, 43 00:01:43.280 --> 00:01:46.000 so that we don't lose the 44 00:01:46.000 --> 00:01:48.640 opportunity that is underway. Anyway, 45 00:01:48.640 --> 00:01:50.000 I'm not going to tell you how to 46 00:01:50.000 --> 00:01:51.759 sell the business right now, you get it, Lucca? But 47 00:01:51.759 --> 00:01:54.320 I know that we here, from XMACNA's perspective, 48 00:01:54.320 --> 00:01:56.960 have been working a lot 49 00:01:56.960 --> 00:01:59.039 on how we implement 50 00:01:59.039 --> 00:02:01.719 solutions powered by Artificial 51 00:02:01.719 --> 00:02:03.280 Intelligence with our own 52 00:02:03.280 --> 00:02:05.280 digital employees, which is something I'd 53 00:02:05.280 --> 00:02:06.880 like to start talking about with 54 00:02:06.880 --> 00:02:09.280 you. So Lucca, tell us a bit about 55 00:02:09.280 --> 00:02:11.480 me here, how we start this 56 00:02:11.480 --> 00:02:13.480 story and how XMACNA's solutions 57 00:02:13.480 --> 00:02:16.519 today can make this 58 00:02:16.519 --> 00:02:18.160 work easier, which is, after all, a 59 00:02:18.160 --> 00:02:21.080 hard job to do every day. Gustavo, 60 00:02:21.080 --> 00:02:22.519 thank you for the invitation, thank you for 61 00:02:22.519 --> 00:02:24.599 Question: thank you, listener, for being 62 00:02:24.599 --> 00:02:26.800 here with us. 63 00:02:26.800 --> 00:02:30.160 The question is: 64 00:02:30.160 --> 00:02:32.080 How to use artificial intelligence 65 00:02:32.080 --> 00:02:33.680 or how to enhance 66 00:02:33.680 --> 00:02:36.640 content production and the entire funnel, and 67 00:02:36.640 --> 00:02:39.319 the communication journey using these 68 00:02:39.319 --> 00:02:41.480 new technologies. We speak with 69 00:02:41.480 --> 00:02:43.720 a lot of confidence because this really speaks 70 00:02:43.720 --> 00:02:47.000 to XMACNA's origins, right? 71 00:02:47.000 --> 00:02:49.239 XMACNA is a spinoff from another 72 00:02:49.239 --> 00:02:52.560 education company called Red Gir, and 73 00:02:52.560 --> 00:02:54.640 at Red Gir we talk to the 74 00:02:54.640 --> 00:02:57.920 Portuguese teacher. So the challenge 75 00:02:57.920 --> 00:03:00.800 for a marketing team is to create 76 00:03:00.800 --> 00:03:02.840 texts for Portuguese teachers. God 77 00:03:02.840 --> 00:03:04.440 forbid, I wouldn't want that job. 78 00:03:04.440 --> 00:03:07.000 I start sweating just hearing about it, so... 79 00:03:07.000 --> 00:03:09.720 Before ChatGPT, before any 80 00:03:09.720 --> 00:03:11.840 tool like that, we were 81 00:03:11.840 --> 00:03:13.760 invited by OpenAI to 82 00:03:13.760 --> 00:03:15.120 because we are an education company, for having 83 00:03:15.120 --> 00:03:17.200 10 years of history already, to 84 00:03:17.200 --> 00:03:19.599 try out and understand how we could 85 00:03:19.599 --> 00:03:21.599 use the research preview 86 00:03:21.599 --> 00:03:23.920 from OpenAI at that time, which 87 00:03:23.920 --> 00:03:26.440 was GPT-3. It was DaVinci, it wasn't even Chat yet. 88 00:03:26.440 --> 00:03:29.480 It was just completion back then and we saw in it 89 00:03:29.480 --> 00:03:33.040 something fundamentally valuable, a 90 00:03:33.040 --> 00:03:35.360 sensibility that was very useful for us at 91 00:03:35.360 --> 00:03:37.840 Communication arrived. It quickly became part of the process. 92 00:03:37.840 --> 00:03:42.040 Then came the AI tools. 93 00:03:42.040 --> 00:03:44.120 Afterwards, creating images—right? That’s when Midjourney came along. 94 00:03:44.120 --> 00:03:49.120 Then DALL-E, Leonardo... and so on. And we started to see... 95 00:03:49.120 --> 00:03:51.319 that the communication field was about to change. 96 00:03:51.319 --> 00:03:53.560 Dramatically, from then until now... I’m sharing a little story—stick with me. 97 00:03:53.560 --> 00:03:55.920 Since then, we’ve realized that... 98 00:03:55.920 --> 00:03:58.159 Artificial intelligence will become... 99 00:03:58.159 --> 00:04:00.280 a commodity, meaning it will be everywhere. 100 00:04:00.280 --> 00:04:02.799 And it’s present in everything you use. 101 00:04:02.799 --> 00:04:05.360 Your phone, your fridge, your mixer... 102 00:04:05.360 --> 00:04:07.879 Everything will have some kind of language model, or... 103 00:04:07.879 --> 00:04:09.799 local or running in the cloud to help you... 104 00:04:09.799 --> 00:04:12.799 with that task. Anyway, it’s not just us who... 105 00:04:12.799 --> 00:04:15.200 are saying this. It’s the roadmap and the... 106 00:04:15.200 --> 00:04:16.720 deliveries from the world’s top tech companies... 107 00:04:16.720 --> 00:04:18.079 technology. For those of us who work with... 108 00:04:18.079 --> 00:04:20.519 communication, this means a huge... 109 00:04:20.519 --> 00:04:24.720 part of the problem is context transfer. 110 00:04:24.720 --> 00:04:28.120 Let me explain: 111 00:04:28.120 --> 00:04:30.280 Or rather, how to explain, right? Because you... 112 00:04:30.280 --> 00:04:32.720 have to explain to Artificial... 113 00:04:32.720 --> 00:04:34.240 Intelligence what you want. And sometimes this... 114 00:04:34.240 --> 00:04:37.120 what you want came from... 115 00:04:37.120 --> 00:04:39.280 a brainstorm in a WhatsApp group,... 116 00:04:39.280 --> 00:04:42.600 where someone sent a voice message, another sent... 117 00:04:42.600 --> 00:04:44.320 an image: 'Look at this! No, I saw this... 118 00:04:44.320 --> 00:04:45.919 ad from somewhere else. We should... 119 00:04:45.919 --> 00:04:47.600 reply like this, or maybe not reply that way... 120 00:04:47.600 --> 00:04:49.120 like that.' 121 00:04:49.120 --> 00:04:50.840 Our tone needed to be more... 122 00:04:50.840 --> 00:04:52.479 aggressive. I don't think we should... 123 00:04:52.479 --> 00:04:54.880 be a bit more cautious here. 124 00:04:54.880 --> 00:04:57.479 Take all this and bring it to another... 125 00:04:57.479 --> 00:04:59.880 solution, a ChatGPT type of thing, and say, 'Can you... 126 00:04:59.880 --> 00:05:03.120 help me build from this?' It... 127 00:05:03.120 --> 00:05:04.880 is often counterproductive. It's easier... 128 00:05:04.880 --> 00:05:06.759 It's harder to explain things to GPT... 129 00:05:06.759 --> 00:05:08.759 than just doing it, because you're... 130 00:05:08.759 --> 00:05:10.520 immersed in that context, in that... 131 00:05:10.520 --> 00:05:16.000 discussion. So we thought, 'What if we... 132 00:05:28.639 --> 00:05:32.319 added a creativity copilot?' 133 00:05:32.319 --> 00:05:35.479 A way for us to generate texts and... 134 00:05:35.479 --> 00:05:39.039 posts in the company's daily life, with... 135 00:05:39.039 --> 00:05:41.319 incredible speed and quality. Of course... 136 00:05:41.319 --> 00:05:42.600 this is a first version. We still have... 137 00:05:42.600 --> 00:05:44.120 a whole communications team that... 138 00:05:44.120 --> 00:05:46.800 reviews and improves it. It's a first step, but it's... 139 00:05:46.800 --> 00:05:49.039 a very important first step, and it... 140 00:05:49.039 --> 00:05:50.720 can even be collaborative. It's... 141 00:05:50.720 --> 00:05:52.440 collaborative. That's what's... 142 00:05:52.440 --> 00:05:54.520 cool, because maybe someone has... 143 00:05:54.520 --> 00:05:57.360 an idea about the tone, the language, the... 144 00:05:57.360 --> 00:05:59.160 approach. Someone else has an image that... 145 00:05:59.160 --> 00:06:00.319 represents presenting that, and someone else... 146 00:06:00.319 --> 00:06:03.160 recorded an audio, right? You are in this meeting room... 147 00:06:03.160 --> 00:06:05.600 in a WhatsApp group, with this... 148 00:06:05.600 --> 00:06:09.160 FD. FD means digital employee, right? 149 00:06:09.160 --> 00:06:12.080 Connected, ready. It is a... 150 00:06:12.080 --> 00:06:15.080 place through which we qualify ourselves. 151 00:06:15.080 --> 00:06:17.479 A lot about this communication possibility... 152 00:06:17.479 --> 00:06:20.440 Which is so complex to achieve, and the 153 00:06:20.440 --> 00:06:22.599 coolest part, which seems to me and is important 154 00:06:22.599 --> 00:06:25.560 to point out, Lucca, is that this is not just about 155 00:06:25.560 --> 00:06:28.919 you if you're an advertising agency. 156 00:06:28.919 --> 00:06:30.880 Not necessarily, although it could be, right? Check out 157 00:06:30.880 --> 00:06:33.520 our FD, but the coolest thing is that 158 00:06:33.520 --> 00:06:35.919 for those who need, alone, to put their 159 00:06:35.919 --> 00:06:38.280 product out there and produce 160 00:06:38.280 --> 00:06:41.120 daily. In that sense, I have in the 161 00:06:41.120 --> 00:06:44.080 origin of this sales journey a 162 00:06:44.080 --> 00:06:46.360 solution that really helps in the 163 00:06:46.360 --> 00:06:48.880 boosting of this creative process, 164 00:06:48.880 --> 00:06:51.520 which is so hard, right? Doing it every day isn’t 165 00:06:51.520 --> 00:06:53.759 easy at all. So my question now is 166 00:06:53.759 --> 00:06:56.000 this: after taking this step, and let’s suppose 167 00:06:56.000 --> 00:06:57.440 we managed to build 168 00:06:57.440 --> 00:07:00.599 a meeting room, right? And with the 169 00:07:00.599 --> 00:07:04.319 benefit of AI there, and 170 00:07:04.319 --> 00:07:07.039 we produced and now we have a scale of 171 00:07:07.039 --> 00:07:08.960 production here that makes sense, that 172 00:07:08.960 --> 00:07:11.000 communicates my brand, that says exactly 173 00:07:11.000 --> 00:07:12.680 what I want it to say, that helps me in this 174 00:07:12.680 --> 00:07:16.000 creative process. How do we 175 00:07:16.000 --> 00:07:19.560 move forward within our set 176 00:07:19.560 --> 00:07:22.479 of solutions so that the sales journey 177 00:07:22.479 --> 00:07:24.440 of a brand, a franchise, a 178 00:07:24.440 --> 00:07:27.240 business, or a freelancer, 179 00:07:27.240 --> 00:07:30.240 keeps happening, keeps running and 180 00:07:30.240 --> 00:07:32.280 makes sense, in the sense of being real. 181 00:07:32.280 --> 00:07:34.199 Driven by the solutions we have today, 182 00:07:34.199 --> 00:07:36.280 we developed. Cool, let's work on 183 00:07:36.280 --> 00:07:38.639 some verbs here then. Yeah, we were 184 00:07:38.639 --> 00:07:40.440 talking about communication. And how 185 00:07:40.440 --> 00:07:42.080 creative copilots can help you 186 00:07:42.080 --> 00:07:44.080 in producing content pieces. So, 187 00:07:44.080 --> 00:07:45.120 let's put this inside the 188 00:07:45.120 --> 00:07:47.319 umbrella of attraction. So, we 189 00:07:47.319 --> 00:07:49.960 need to attract this lead, and we 190 00:07:49.960 --> 00:07:52.120 also need to communicate with the guy who 191 00:07:52.120 --> 00:07:53.840 already converted some time ago. So, 192 00:07:53.840 --> 00:07:56.240 feed social media, feed email. 193 00:07:56.240 --> 00:07:58.080 When you think about all social networks, 194 00:07:58.080 --> 00:08:00.759 there's video, text, images. 195 00:08:00.759 --> 00:08:02.639 Look at the amount of content you 196 00:08:02.639 --> 00:08:05.000 have to create, with quality and 197 00:08:05.000 --> 00:08:07.919 speed, right? To feed all 198 00:08:07.919 --> 00:08:09.720 the algorithms, all these algorithms 199 00:08:09.720 --> 00:08:13.199 thirsty for data. Yeah, after that comes 200 00:08:13.199 --> 00:08:16.039 the challenge of converting. So, 201 00:08:16.039 --> 00:08:19.319 the communication solution so far is 202 00:08:19.319 --> 00:08:22.319 for conversion and qualification used to be 203 00:08:22.319 --> 00:08:24.680 about creating friction, by making you create 204 00:08:24.680 --> 00:08:27.280 a page, a landing page that 205 00:08:27.280 --> 00:08:29.720 the person visits and they need to fill out 206 00:08:29.720 --> 00:08:32.440 something annoying, but only just annoying 207 00:08:32.440 --> 00:08:34.080 enough so that those who don't want to 208 00:08:34.080 --> 00:08:36.000 fill it out, won't. Even math, right? 209 00:08:36.000 --> 00:08:38.000 Find out what 5 plus 7 is, 210 00:08:38.000 --> 00:08:39.440 things like that are very unpleasant. 211 00:08:39.440 --> 00:08:42.519 To prove it, show that you are human. 212 00:08:42.519 --> 00:08:44.880 You’re not a robot. Nowadays, in which 213 00:08:44.880 --> 00:08:46.600 places are there no buses? You know those 214 00:08:46.600 --> 00:08:49.920 questions? Exactly. These days, well, we 215 00:08:49.920 --> 00:08:51.560 have to keep answering that question to 216 00:08:51.560 --> 00:08:53.160 check if the person isn’t a robot. It’s very 217 00:08:53.160 --> 00:08:57.920 dystopian, right? Kind of crazy. But now we 218 00:08:57.920 --> 00:09:00.320 we... but we change dramatically. 219 00:09:00.320 --> 00:09:02.200 How can this conversion be done? 220 00:09:02.200 --> 00:09:05.880 Because if before, you depended on a 221 00:09:05.880 --> 00:09:09.399 landing page that was hard, static, and 222 00:09:09.399 --> 00:09:12.000 that pushed away those who weren't your qualified lead, 223 00:09:12.000 --> 00:09:14.000 because you didn’t want him anyway. 224 00:09:14.000 --> 00:09:16.760 But still, they're a data point, 225 00:09:16.760 --> 00:09:18.399 you could learn from them. 226 00:09:18.399 --> 00:09:19.959 You attracted them, you have something to hear 227 00:09:19.959 --> 00:09:21.880 from them. They can turn into a lead, they 228 00:09:21.880 --> 00:09:23.279 can become a lead, no doubt about it. 229 00:09:23.279 --> 00:09:26.160 And if you removed the friction… Why 230 00:09:26.160 --> 00:09:27.360 does friction exist? Let’s put it 231 00:09:27.360 --> 00:09:28.839 another way: why can't we 232 00:09:28.839 --> 00:09:31.240 let all those leads reach 233 00:09:31.240 --> 00:09:33.120 the seller? Because there isn’t a seller on 234 00:09:33.120 --> 00:09:34.920 the face of the Earth who can handle talking to 235 00:09:34.920 --> 00:09:36.800 all of them, this entire universe of 236 00:09:36.800 --> 00:09:39.360 people clicking through social media. So we create 237 00:09:39.360 --> 00:09:41.120 a difficulty in order to sell the ease. 238 00:09:41.120 --> 00:09:44.079 Then the lead has to 239 00:09:44.079 --> 00:09:46.160 go through the landing page, and only then 240 00:09:46.160 --> 00:09:49.279 once they prove themselves valid, will they actually 241 00:09:49.279 --> 00:09:51.600 By joining the CRM, he will actually benefit 242 00:09:51.600 --> 00:09:53.800 someone's attention. And if we remove 243 00:09:53.800 --> 00:09:56.440 this problem of salesperson scarcity 244 00:09:56.440 --> 00:09:58.800 human at the end, from having the limitation of 245 00:09:58.800 --> 00:10:01.880 not having infinite people to work 246 00:10:01.880 --> 00:10:05.120 or infinitely scalable. Hey, Rômulo, 247 00:10:05.120 --> 00:10:06.800 tell us how companies 248 00:10:06.800 --> 00:10:09.440 hundreds of companies across Brazil 249 00:10:09.440 --> 00:10:10.839 are using our 250 00:10:10.839 --> 00:10:12.720 XMACNA digital employees. Our 251 00:10:12.720 --> 00:10:15.519 factory director, right? Every robot 252 00:10:15.519 --> 00:10:18.399 leaves the factory with a tatuagem of a 253 00:10:18.399 --> 00:10:21.680 and a barcode that Rômulo 254 00:10:21.680 --> 00:10:24.560 personally puts right on the back of the 255 00:10:24.560 --> 00:10:26.880 robot, right? So, tell us, Rô. 256 00:10:26.880 --> 00:10:28.680 Exactly. Well, everyone, I think this 257 00:10:28.680 --> 00:10:31.040 issue of the digital employee, of 258 00:10:31.040 --> 00:10:34.040 qualification, is very important. But, um, 259 00:10:34.040 --> 00:10:36.600 starting from here... But where did it come from? It's 260 00:10:36.600 --> 00:10:40.200 very important the place in the funnel, right? In 261 00:10:40.200 --> 00:10:42.920 what part of your communication strategy 262 00:10:42.920 --> 00:10:45.279 will we position this 263 00:10:45.279 --> 00:10:47.240 digital employee, because what we often 264 00:10:47.240 --> 00:10:49.959 see, right, Lucca, is when the 265 00:10:49.959 --> 00:10:52.480 digital employee is placed somewhere 266 00:10:52.480 --> 00:10:54.600 in the funnel where he shouldn't be 267 00:10:54.600 --> 00:10:58.320 too. So I think this moment to, and 268 00:10:58.320 --> 00:11:01.200 analyze the company's cognitive process 269 00:11:01.200 --> 00:11:04.160 of this transition from the communication sector 270 00:11:04.160 --> 00:11:06.240 of lead generation so that the 271 00:11:06.240 --> 00:11:08.440 The digital employee serves as 272 00:11:08.440 --> 00:11:10.920 it's extremely important to understand if 273 00:11:10.920 --> 00:11:13.440 they are a top-of-funnel, 274 00:11:13.440 --> 00:11:16.160 middle-of-funnel, or bottom-of-funnel employee. So, I 275 00:11:16.160 --> 00:11:18.040 think that's the first thing that 276 00:11:18.040 --> 00:11:20.839 XMACNA brings as a differentiator. 277 00:11:20.839 --> 00:11:23.320 Besides creating the digital employee, we 278 00:11:23.320 --> 00:11:25.240 understand your company's cognitive 279 00:11:25.240 --> 00:11:28.040 process so we can place them at the right 280 00:11:28.040 --> 00:11:30.920 funnel stage that's most suitable for them to serve 281 00:11:30.920 --> 00:11:33.000 the right type of customer, right? Because we 282 00:11:33.000 --> 00:11:35.240 know very well that the cost per click is 283 00:11:35.240 --> 00:11:37.279 very high. So if I create a very high cost 284 00:11:37.279 --> 00:11:39.560 per click just to reach 100,000 285 00:11:39.560 --> 00:11:42.440 well, 100,000 is an exaggeration, right? 1,000 leads there that 286 00:11:42.440 --> 00:11:43.880 I don't even want to talk to. So sometimes 287 00:11:43.880 --> 00:11:45.440 it's not that the employee isn't 288 00:11:45.440 --> 00:11:48.200 being efficient, it's about which part of the funnel 289 00:11:48.200 --> 00:11:51.040 the employee was created for and what 290 00:11:51.040 --> 00:11:54.079 value they can deliver there. So, 291 00:11:54.079 --> 00:11:56.680 this work of analyzing the process, 292 00:11:56.680 --> 00:11:59.279 placing the digital employee on the right track 293 00:11:59.279 --> 00:12:01.399 is extremely important and, 294 00:12:01.399 --> 00:12:03.399 from there, one of the tasks that 295 00:12:03.399 --> 00:12:05.480 we do here at the factory is exactly 296 00:12:05.480 --> 00:12:08.279 that: to create the customer journey, right? 297 00:12:08.279 --> 00:12:11.000 So, how do I serve your client, 298 00:12:11.000 --> 00:12:13.320 what are the paths they should 299 00:12:13.320 --> 00:12:16.000 follow, right? And of course, apart from all the 300 00:12:16.000 --> 00:12:18.160 qualification they'll be given for a 301 00:12:18.160 --> 00:12:20.160 The conversation is always smooth, a dialogue in the 302 00:12:20.160 --> 00:12:22.760 tone of your company, yes, yes, yes... 303 00:12:22.760 --> 00:12:25.120 Testimony from people who have already told 304 00:12:25.120 --> 00:12:27.000 us that clients sometimes get a bit 305 00:12:27.000 --> 00:12:30.519 flirty. Yeah, because, 306 00:12:30.519 --> 00:12:32.360 you just can't tell, and the voice is 307 00:12:32.360 --> 00:12:34.839 nice, and the voice has, the voice has, the voice has... 308 00:12:34.839 --> 00:12:37.240 image, right? So, I 309 00:12:37.240 --> 00:12:39.360 think it's kind of a, a, a 310 00:12:39.360 --> 00:12:42.760 Tinder, in a different way, you know? Yeah, but it is, it is 311 00:12:42.760 --> 00:12:44.160 important because it really is an 312 00:12:44.160 --> 00:12:47.199 interaction there that's really qualified and it's 313 00:12:47.199 --> 00:12:51.360 quite, um, specific to the relationship that 314 00:12:51.360 --> 00:12:53.240 you have with your client. We have 315 00:12:53.240 --> 00:12:55.160 companies that want a digital employee 316 00:12:55.160 --> 00:12:57.160 who's more formal, who doesn't use emojis, who doesn't 317 00:12:57.160 --> 00:12:59.639 make puns. So, if your company has 318 00:12:59.639 --> 00:13:01.959 that characteristic, we develop 319 00:13:01.959 --> 00:13:04.040 within that 320 00:13:04.040 --> 00:13:06.839 characteristic. But, if your 321 00:13:06.839 --> 00:13:09.320 company is one that has a 322 00:13:09.320 --> 00:13:12.600 different profile, something more and 323 00:13:12.600 --> 00:13:15.399 elaborate, more youthful, that happens 324 00:13:15.399 --> 00:13:17.040 because we serve everything, from law offices to 325 00:13:17.040 --> 00:13:19.920 law firms. Now we serve a 326 00:13:19.920 --> 00:13:22.079 group that works with claims. So, 327 00:13:22.079 --> 00:13:24.360 imagine a digital employee handling 328 00:13:24.360 --> 00:13:28.519 a funeral insurance situation. Wow, 329 00:13:28.519 --> 00:13:30.959 right? So, it has to have the right tone 330 00:13:30.959 --> 00:13:33.279 for each one of these cases, so we 331 00:13:33.279 --> 00:13:35.320 Qualification of the digital employee, it 332 00:13:35.320 --> 00:13:37.600 is very specific to your business, right? 333 00:13:37.600 --> 00:13:40.320 Always respecting this relationship and the 334 00:13:40.320 --> 00:13:42.920 process of turning your funnel into a 335 00:13:42.920 --> 00:13:45.320 sales machine. And the most interesting thing 336 00:13:45.320 --> 00:13:47.760 is that this solution is not alone. 337 00:13:47.760 --> 00:13:49.720 Our digital employee has a 338 00:13:49.720 --> 00:13:52.160 work buddy there, right? Who later 339 00:13:52.160 --> 00:13:54.959 is another Artificial Intelligence 340 00:13:54.959 --> 00:13:57.800 that runs in the background, after the 341 00:13:57.800 --> 00:14:00.600 conversation happens, it can 342 00:14:00.600 --> 00:14:03.040 turn an unstructured conversation 343 00:14:03.040 --> 00:14:06.720 into structured data. And then comes the next 344 00:14:06.720 --> 00:14:09.480 step, which is to be able to deliver to the 345 00:14:09.480 --> 00:14:12.360 salesperson, deliver to whoever is there who 346 00:14:12.360 --> 00:14:15.160 They're going to close, they're going to take the penalty, right? 347 00:14:15.160 --> 00:14:16.839 They're going to push the ball into the 348 00:14:16.839 --> 00:14:19.600 goal. Passing this data completely 349 00:14:19.600 --> 00:14:22.160 qualified and structured. And then, if your 350 00:14:22.160 --> 00:14:24.800 company is a company that doesn't have a CRM 351 00:14:24.800 --> 00:14:26.360 that doesn't have a more 352 00:14:26.360 --> 00:14:28.519 solid structure. You're a freelancer, right? 353 00:14:28.519 --> 00:14:30.920 If you're just starting the process, we 354 00:14:30.920 --> 00:14:33.199 give you this smart dashboard that 355 00:14:33.199 --> 00:14:36.320 can often work very well as a CRM. 356 00:14:36.320 --> 00:14:38.120 If your company is a larger company 357 00:14:38.120 --> 00:14:40.440 that already has a CRM, that already has a 358 00:14:40.440 --> 00:14:42.680 structure there for managing 359 00:14:42.680 --> 00:14:45.399 clients by types, we can 360 00:14:45.399 --> 00:14:47.880 integrate with your CRM, put the data in the 361 00:14:47.880 --> 00:14:50.839 Your CRM in the specific track. Oh, I have 362 00:14:50.839 --> 00:14:52.839 three tracks. I have one for the client 363 00:14:52.839 --> 00:14:55.199 who is cold. I have one for the client who 364 00:14:55.199 --> 00:14:57.000 wants product X, one for the client who 365 00:14:57.000 --> 00:14:59.079 wants product Y. We can 366 00:14:59.079 --> 00:15:01.880 direct within the specific track 367 00:15:01.880 --> 00:15:04.279 because we have an army of 368 00:15:04.279 --> 00:15:07.120 artificial intelligences behind, uh 369 00:15:07.120 --> 00:15:08.800 that will be able to do this 370 00:15:08.800 --> 00:15:10.839 direction. Rômulo, you mentioned a 371 00:15:10.839 --> 00:15:12.639 thing that really caught my attention, which is 372 00:15:12.639 --> 00:15:15.440 turning unstructured data into 373 00:15:15.440 --> 00:15:17.279 structured data. I mean, we 374 00:15:17.279 --> 00:15:19.399 have the capability here with the technology 375 00:15:19.399 --> 00:15:23.519 that we've been developing to, uh 376 00:15:23.519 --> 00:15:26.279 from the conversation these FDs are 377 00:15:26.279 --> 00:15:29.440 having. You're talking and you don't even 378 00:15:29.440 --> 00:15:31.240 know it's an FD, right? Of an 379 00:15:31.240 --> 00:15:33.759 artificial intelligence. You turn 380 00:15:33.759 --> 00:15:36.880 this into data, right? Into data you see and 381 00:15:36.880 --> 00:15:40.040 find out who is cold, warm, and hot. 382 00:15:40.040 --> 00:15:42.279 That makes a big difference for us 383 00:15:42.279 --> 00:15:44.959 to really be able to qualify and boost 384 00:15:44.959 --> 00:15:47.079 even the work of the salespeople 385 00:15:47.079 --> 00:15:49.079 humans, the people who are on the front line 386 00:15:49.079 --> 00:15:51.680 every day working hard to 387 00:15:51.680 --> 00:15:54.519 work, do business and, anyway, we 388 00:15:54.519 --> 00:15:56.959 have noticed in these 389 00:15:56.959 --> 00:15:59.240 implementations very important solutions 390 00:15:59.240 --> 00:16:01.199 that are important and not from the future, already 391 00:16:01.199 --> 00:16:03.079 They are happening right now, I know. 392 00:16:03.079 --> 00:16:04.399 We're talking about Artificial 393 00:16:04.399 --> 00:16:06.120 Intelligence. Sorry for the 394 00:16:06.120 --> 00:16:08.600 foreign term, but hiring XMACNA 395 00:16:08.600 --> 00:16:11.360 is a no-brainer, because we 396 00:16:11.360 --> 00:16:13.440 are talking about saving time and 397 00:16:13.440 --> 00:16:16.199 money, because your communication team's 398 00:16:16.199 --> 00:16:18.160 time, which is a 399 00:16:18.160 --> 00:16:21.199 costly team. Communication and people with this 400 00:16:21.199 --> 00:16:23.600 sensitivity are expensive. This will 401 00:16:23.600 --> 00:16:25.000 save you a lot of time in the process of 402 00:16:25.000 --> 00:16:27.959 creating and launching campaigns. 403 00:16:27.959 --> 00:16:29.480 From the moment the campaign goes 404 00:16:29.480 --> 00:16:31.560 live, you start converting your 405 00:16:31.560 --> 00:16:33.399 salespeople won't waste time with those who 406 00:16:33.399 --> 00:16:35.519 won't buy from you. They'll spend time 407 00:16:35.519 --> 00:16:37.560 only with those who are truly qualified. 408 00:16:37.560 --> 00:16:40.959 And finally, we really like the 409 00:16:40.959 --> 00:16:43.079 analogy here about the remora. You know, the remora is 410 00:16:43.079 --> 00:16:45.680 that fish that swims alongside the 411 00:16:45.680 --> 00:16:49.199 shark. And then the shark eats and drops a 412 00:16:49.199 --> 00:16:52.279 bunch of leftovers. Those leftovers are your money. 413 00:16:52.279 --> 00:16:55.480 And we can take all those 414 00:16:55.480 --> 00:16:58.240 leftovers and make sure that 100% of the budget 415 00:16:58.240 --> 00:17:00.399 that was put into the team or into 416 00:17:00.399 --> 00:17:03.759 boosting will actually have an 417 00:17:03.759 --> 00:17:06.000 effect, will generate leads for the company and 418 00:17:06.000 --> 00:17:07.439 will go through the whole funnel that will be 419 00:17:07.439 --> 00:17:09.400 qualified, anyway, but will generate more 420 00:17:09.400 --> 00:17:13.280 sales. And it's a very virtuous cycle. 421 00:17:13.280 --> 00:17:17.480 Well, everyone who hires a 422 00:17:17.480 --> 00:17:19.520 digital employee quickly realizes that it doesn't 423 00:17:19.520 --> 00:17:21.400 cost money, it saves money. Very 424 00:17:21.400 --> 00:17:23.480 well, folks, we could spend so much 425 00:17:23.480 --> 00:17:25.640 time here talking about the 426 00:17:25.640 --> 00:17:27.000 experiences we have at XMACNA, 427 00:17:27.000 --> 00:17:29.880 but we've reached the end of this 428 00:17:29.880 --> 00:17:32.000 moment and the invitation is renewed for you to 429 00:17:32.000 --> 00:17:35.360 visit our website XMACNA and 430 00:17:35.360 --> 00:17:37.640 also check out our social media and 431 00:17:37.640 --> 00:17:40.360 on the website, chat with Hermes, you will 432 00:17:40.360 --> 00:17:42.000 be surprised.